# Pehong Chen

> Pehong Chen is a seed investor at BroadVision (Redwood City) backing Software and E-Commerce. See 5 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [BroadVision](https://shizune.co/investors/profile/broadvision)
- Location: Redwood City, United States
- Total investments: 5
- Last investment: Nov 2021
- Lead investor: 20%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/pehongchen

Pehong Chen is a seed investor at BroadVision in Redwood City focused on Software and E-Commerce. Pehong Chen is the Founder, Chairman of the Board of Directors, President & Chief Executive Officer of BroadVision.

## Round sizes

| Stage | Round size |
| --- | --- |
| Series B | $4.5M–$4.5M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 2 | 40% |
| E-Commerce | 2 | 40% |
| B2B | 1 | 20% |
| SaaS | 1 | 20% |
| FinTech | 1 | 20% |

23 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 40% |
| Series B | 2 | 40% |
| Angel | 1 | 20% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 3 | 60% |
| Taiwan | 1 | 20% |
| Germany | 1 | 20% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Rosetta.ai | Rosetta.ai helps e-commerce increase conversion and enlarge order value with deep learning-based technology to analyze the individual consumer's hidden preferences and behaviors, predict future sales, and provide personalized recommendations for online and offline during the consumer's shopping journey.Different vertical e-commerce hasdifferent shopping behaviors and preferences. Rosetta.ai focuses on the vertical e-commerce industry, the fashion industry, and dives more into fashion, e.g. apparel, cosmetics, and accessory, etc., to build the dedicated deep learning models and algorithms for it and automatically arrange suitable models and algorithms for e-commerce. | $2.4M | Seed | Nov 09, 2021 |  |
| Tresl | Tresl was founded in Palo Alto, CA in 2018 by two LinkedIn Data Scientists under one mission: to make data-driven marketing easy. It's hero product Segments is a data marketing platform that gives brands access to the same analytics powers enjoyed by large enterprises, just like having your data team at a fraction of the cost. With our 1-clicksegmentations, actionable recommendations, and marketing integrations, we provide step-by-step marketing optimizations across complex digital customer journeys to help brands take data-driven steps to monetize their data. |  | Seed | Oct 20, 2020 |  |
| FreeDecision | FreeDecision offers instant credit solutions to financial institutions and merchants. | $4.5M | Series B | Aug 28, 2000 |  |
| Reelplay.com | Reelplay.com is an advertiser-supported electronic product guide that allows buyers worldwide to access your films' trailer, synopsis, credits, one sheet and pictures -- online -- 24/7 -- before, during and after the markets.Reelplay.com is a service company that offers online solutions to film professionals worldwide. By exploitingthe interactive features and global reach of the Internet, REELPLAY.COM augments the existing buying and selling process for films. Beyond their free electronic product guide, REELPLAY.COM plans to offer a suite of premium services that specifically caters to sales agents/distributors and territory buyers worldwide.Reelplay.com is a neutral infomediary that links buyers and sellers together. They do not acquire rights. | $4.5M | Series B | Mar 01, 2000 |  |
| Scriptics | Scriptics is a developer of business integration tools. |  | Angel | Jan 01, 1998 |  |

5 of 5 investments shown.

## Co-investors
- [SOSV](https://shizune.co/investors/profile/sosv) — VC Fund, 2 deals together
- [500 Global](https://shizune.co/investors/profile/500-startups) — VC Fund, 1 deal together
- [AVA Angels](https://shizune.co/investors/profile/angel-to-venture-accelerator) — VC Fund, 1 deal together
- [Artesian VC](https://shizune.co/investors/profile/artesian-capital-management) — VC Fund, 1 deal together
- [AVA Angels](https://shizune.co/investors/profile/ava-angels) — VC Fund, 1 deal together
- [Cornerstone Ventures](https://shizune.co/investors/profile/cornerstone-ventures-%E5%9F%BA%E7%9F%B3%E5%89%B5%E6%8A%95) — VC Fund, 1 deal together

## About BroadVision

VC Fund · Redwood City, United States

Since the dawn of the Web, BroadVision has been a global leader in providing organizations with the rules, tools and infrastructure for doing business on the Web. On the product and technology side, we've been an innovator and market leader in solutions designed to meet the needs of the enterprise for collaboration, personalization,agile/DIY development, content creation and management, and technology for the workplace. With BroadVision Clearvale, we're now a leader in cloud-based solutions for the virtual, mobile, social enterprise.

2 contacts available at BroadVision.

| Name | Title | Profile |
| --- | --- | --- |
| Pehong Chen | Founder, Chairman of the Board of Directors, President & Chief Executive Officer | https://shizune.co/investors/profile/pehong-chen |
| Shin-Yuan Tzou | CFO | https://shizune.co/investors/profile/shin-yuan-tzou |

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## FAQ

### What does Pehong Chen invest in?

Pehong Chen invests primarily in Software, E-Commerce and B2B startups, most often at Seed and Series B stage. Most of the 5 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Pehong Chen's check size?

Pehong Chen typically joins rounds of $4.5M–$4.5M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Pehong Chen participates in.

### When did Pehong Chen last invest?

The most recent investment recorded for Pehong Chen closed in Nov 2021. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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