# Pari Passu Venture Partners

> Pari Passu Venture Partners is a VC fund backing Software and E-Commerce. See 17 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: New York, United States
- Total investments: 17
- Last investment: Dec 2024
- Lead investor: 6%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/ppvp/
- Website: https://www.ppvp.com/

Pari Passu Venture Partners is a VC fund in New York focused on Software and E-Commerce. Investing in early to growth stage companies at the intersection of technology and retail

## Contacts

5 contacts available for Pari Passu Venture Partners. Shizune tracks 2 team members at Pari Passu Venture Partners. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/pari-passu-venture-partners?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 9 | 53% |
| E-Commerce | 7 | 41% |
| Logistics | 4 | 24% |
| Analytics | 3 | 18% |
| Information Technology | 3 | 18% |

45 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 8 | 47% |
| Series A | 6 | 35% |
| Pre-Seed | 2 | 12% |
| Venture - Series Unknown | 1 | 6% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 16 | 94% |
| Mexico | 1 | 6% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Julia Gudish Krieger | Managing Partner | 0 | https://shizune.co/investors/profile/julia-gudish-krieger |
| Sydney Hertz | Director | 0 | https://shizune.co/investors/profile/sydney-hertz-70b0 |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Patrol AI | Patrol AI is an Digital Accessibility Service firm developing an automated platform for merchants. | $4.3M | Pre-Seed | Dec 06, 2024 |  |
| HeatMap, Inc | HeatMap, Inc. provides realtime SaaS website analytics, with intuitive heatmaps inspired by augmented reality principles. In realtime, editors and marketers know what is happening right on their website so they can act quickly to optimize the performances of their content and build their audience, improving their user retention or sales. | $4M | Seed | Aug 13, 2024 |  |
| Function Health | Function Health is a health platform offering lab tests to help individuals monitor their health. |  | Seed | Dec 31, 2023 |  |
| Carro | Carro is a modern dropshipping marketplace that connects Retailers who want to expand their product catalog and grow average order value to high-quality, DTC Suppliers who want to develop new sales channels. Carro helps Retailers avoid the hassle and risk of traditional wholesale agreements such as upfront capital, inventory commitments, andhandling fulfillment. Meanwhile, Carro lets Suppliers control who they partner with, grow their brand awareness without investing in marketing, and acquire new customers – they get customer data when their products are bought on a partner’s store.Carro is E-Commerce platform-agnostic, meaning it connects Retailers and Suppliers both on and off Shopify to each other. This opens the door for Retailers of all shapes and sizes to use Carro. They can be popular brands primarily known for selling one product, that want to curate complementary products to sell alongside it. Carro Retailers can also be marketplace businesses or platforms such as social selling apps, wedding/gifting platforms, and rewards programs. Carro ensures it has the best quantity and quality of Suppliers and products, because it can tap into any DTC brand, regardless of which platform they’re on.With thousands of Retailers and Suppliers, hundreds of thousands of products, and over $55 billion in orders analyzed, Carro is the world’s largest modern dropshipping marketplace. | $4.9M | Venture - Series Unknown | Dec 13, 2023 |  |
| Siena AI | Siena AI is a developer of an autonomous chat platform that aims to transform the way it runs and interacts with consumers by combining human empathy and intelligent automation. The platform provides capabilities such as product information, order tracking, address changes, returns and product exchanges, subscription and retention management,allowing firms to conduct customer care and social media interactions autonomously. | $4.7M | Seed | Nov 16, 2023 |  |
| Factored Quality | Factored Quality is a quality control platform for e-commerce and consumer goods brands. Factored Quality specializes in the fields of freight service, logistics, and supply chain management. | $1.5M | Seed | Jul 01, 2023 |  |
| Chaos | Chaos Industries is a technology company that is building the next generation of defense and critical industry technologies. Applying an engineering-led strategy, Chaos provides mission-driven, world-class engineers with a platform to build solutions to critical real-world problems. The Chaos agile engineering approach enables rapid prototyping,while deep partnerships with defense and industry ensure real-world application. | $70M | Series A | Mar 06, 2023 |  |
| Particl | Particl offers real-time market research, pricing optimization, and forecasting data solutions for e-commerce. By gaining access to the most precise and up-to-date data available in the market, consumers can keep track of the market and the competition. Particl users have complete access to all SKUs sold online around the world. Particl improvesmarket share and enables users to stay ahead of the trends using real-time, actionable data from over 70K+ e-commerce sites. | $8.5M | Series A | Nov 16, 2022 |  |
| ARTA | ARTA is a logistics software and fulfillment service. Their API automates shipping and fulfillment for value and collectible objects. Their resources focused on post-sale fulfillment for online and offline sellers. They specialize in logistical services for art, design, furniture, antiques, jewelry, watches, and collectibles. | $11M | Series A | Oct 11, 2022 |  |
| Kin | Kin is a software company that provides mobile application to help with customer relationships and loyalty programs for businesses. |  | Seed | Aug 03, 2022 |  |

10 of 17 investments shown.

## Co-investors
- [SuperAngel.Fund](https://shizune.co/investors/profile/superangel-fund) — VC Fund, 5 deals together
- [Alpaca VC](https://shizune.co/investors/profile/alpaca-vc) — VC Fund, 3 deals together
- [Mu Ventures](https://shizune.co/investors/profile/mu-ventures) — VC Fund, 3 deals together
- [Sierra Ventures](https://shizune.co/investors/profile/sierra-ventures) — VC Fund, 3 deals together
- [Centre Street Partners](https://shizune.co/investors/profile/centre-street-partners) — VC Fund, 2 deals together
- [ConversionWise](https://shizune.co/investors/profile/conversionwise) — VC Fund, 2 deals together

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## FAQ

### What does Pari Passu Venture Partners invest in?

Pari Passu Venture Partners invests primarily in Software, E-Commerce and Logistics startups, most often at Seed and Series A stage. Most of the 17 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Pari Passu Venture Partners?

Public channels for Pari Passu Venture Partners include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Pari Passu Venture Partners?

The team at Pari Passu Venture Partners includes Julia Gudish Krieger (Managing Partner) and Sydney Hertz (Director). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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