# Optimizer Invest

> Optimizer Invest is a VC fund backing Apps and Financial Services. See 9 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Mälarhöjden, Sweden
- Total investments: 9
- Last investment: Dec 2021
- Lead investor: 22%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/optimizer-invest/about/
- X (Twitter): https://twitter.com/OptimizerInvest
- Website: http://optimizerinvest.com/
- Facebook: https://www.facebook.com/optimizerinvest/

Optimizer Invest is a Scandinavian venture capital company based in Malta. The three owners (two Swedes and a Norwegian) have an extensive background in igaming, ecommerce and digital lead generation. Optimizer is fully founder funded and is actively investing in start-ups all over the world. So far they have invested in twenty somethingcompanies, many of them Swedish (Reve, Tinitell, Consector to name a few). One of their most noticeable investments is Catena Media, recently stock listed at NASDAQ Stockholm earlier this year with great success. The investment phase is still very active, and Optimizer seeks to find new start-ups where they can contribute with funds as well as with expertise by appointing distinct investment managers that actively work together with the entrepreneurs to leverage their businesses. As Stockholm is one of the leading tech scenes today, they have a newly established office there to be closer to where the action takes place.Optimizer Invest has part-ownership in the following companies: ANIMAIL/ZOOZOO.COM, BETIT GROUP, CATENA MEDIA, CASINO HEROES, CONSECTOR, CROWNSTUDENT.COM, EASY PAYMENT GATEWAY, IGAMING CLOUD, FRONTMEN, FAST PROMOTION, OKOBAY, PENSIONERA, POLAR TECH CAPITAL, READLY, REVE, SEQURA, TINITELL

## Contacts

5 contacts available for Optimizer Invest. Shizune tracks 1 team members at Optimizer Invest. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/optimizer-invest?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Apps | 2 | 22% |
| Financial Services | 2 | 22% |
| Casino | 1 | 11% |
| Gaming | 1 | 11% |
| Mobile | 1 | 11% |

20 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Funding Round | 4 | 44% |
| Seed | 2 | 22% |
| Series C | 1 | 11% |
| Convertible Note | 1 | 11% |
| Venture - Series Unknown | 1 | 11% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Sweden | 4 | 44% |
| Spain | 1 | 11% |
| United States | 1 | 11% |
| United Kingdom | 1 | 11% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Petter Moldenius | CEO | 1 | https://shizune.co/investors/profile/petter-moldenius |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Playtomic | Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digitalage.Playtomic was founded in 2017 and is headquartered in Madrid, Spain. | $62.9M | Series C | Dec 17, 2021 |  |
| Playtomic | Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digitalage.Playtomic was founded in 2017 and is headquartered in Madrid, Spain. | $1.9M | Venture - Series Unknown | Apr 15, 2020 |  |
| Megalotto | Megalotto is an online gaming and lottery platform designed to revolutionize and popularize the digital lottery experience. The company's platform enables customers to play in a secure, responsible environment for seven-figure jackpots by providing well-known lotteries in numerous markets around the world, in addition to a thorough collectionof instant-win and gaming content and conducting hourly and daily contests of its own. |  | Seed | Feb 29, 2020 |  |
| Playtomic | Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digitalage.Playtomic was founded in 2017 and is headquartered in Madrid, Spain. | $6.6M |  | Apr 24, 2019 |  |
| Consector | Consector is a loan broker that offers personal counseling for individuals. Consector helps to competition the individuals' mortgages, personal loans and credit cards with the goal of improving and lowering their interest expenses. | $289K |  | Nov 29, 2018 |  |
| Investoo Group | Investoo Group is one of the largest financial lead generation companies in the world, delivering high-impact marketing services for leading Fintech websites. Investoo Group develop forward-thinking products that educate users and businesses to drive growth. | $9.8M | Convertible Note | Nov 02, 2017 |  |
| Tinitell | Tinitell is a one-button mobile phone for kids that like to play outside! It’s super simple, fun, and durable. Parents don’t want to buy mobile phones for their kids because they - are expensive - break easily - get lost - and they don’t want to their kids to spend a lot of time online. But parents buy phones for their kids anyway. Parents want toknow where their kids are, and they want to be able to talk them. Tinitell is the reinvention of the walkie-talkie for the cellular network, and kids is just the beginning. A variety of future users are screaming for a simple communication solution. Tinitell is going to become the world’s strongest brand in the wristphone segment of wearable tech. | $1M | Seed | Sep 01, 2016 |  |
| Frontmen | Frontmen is an online shop for men's fashion that sells various brands of clothing and accessories for the modern man. Frontmen was founded in 2008 by Oscar Arrsjö and Erik Paulsson. As of 2017, Frontmen was acquired by RNB Retail and Brands. |  |  | Jul 20, 2016 |  |
| Readly | Readly is the new way of reading magazines on tablets and smartphones Readly's mission is simple: To be on the cutting edge of the digital magazine revolution. Our expert management team has more than 25 years of experience in the publishing, digital gaming, and broadcasting industries. Readly has headquarters in Sweden. | $1.9M |  | Jun 28, 2016 |  |

9 of 9 investments shown.

## Co-investors
- [GP Bullhound](https://shizune.co/investors/profile/gp-bullhound) — VC Fund, 3 deals together
- [FJ Labs](https://shizune.co/investors/profile/fj-labs) — VC Fund, 2 deals together
- [Kinetic Investments](https://shizune.co/investors/profile/kinetic-investments) — VC Fund, 2 deals together
- [Aggregate Media](https://shizune.co/investors/profile/aggregate-media) — VC Fund, 1 deal together
- [Convergence Capital](https://shizune.co/investors/profile/convergence-capital) — VC Fund, 1 deal together
- [Claret Capital Partners](https://shizune.co/investors/profile/harbert-european-growth-capital) — VC Fund, 1 deal together

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## FAQ

### What does Optimizer Invest invest in?

Optimizer Invest invests primarily in Apps, Financial Services and Casino startups, most often at Funding Round and Seed stage. Most of the 9 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Optimizer Invest?

Public channels for Optimizer Invest include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Optimizer Invest?

The team at Optimizer Invest includes Petter Moldenius (CEO). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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