# NPD Group

> NPD Group is a VC fund in Port Washington backing Analytics and Apps. See 5 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Port Washington, United States
- Total investments: 5
- Last investment: Aug 2021
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/company/the-npd-group
- X (Twitter): http://twitter.com/npdgroup
- Website: https://www.npd.com/
- Facebook: https://www.facebook.com/npdgroup

NPD Group is a VC fund in Port Washington focused on Analytics and Apps. NPD Group provides market information and advisory services to help its users make better business decisions.It offers retail tracking, consumer tracking and shopper insights, distributor tracking, category management, opportunity identification, marketing evaluation and testing, price evaluation, consumer and shopper behavior, and customresearch services; and in-home product purchase scanning, bar-coded surveys, website intercept sampling, computer-based meters, and receipt harvesting services.The company was founded in 1966 and is based in Port Washington, New York with additional offices in the United States, Mexico, Canada, Ireland, the United Kingdom, Spain, Italy, Germany, the Russian Federation, France, South Korea, China, Japan, and Australia.

## Contacts

5 contacts available for NPD Group. Shizune tracks 25 team members at NPD Group. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/npd-group?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Analytics | 2 | 40% |
| Apps | 1 | 20% |
| SaaS | 1 | 20% |
| Computer | 1 | 20% |
| Software | 1 | 20% |

7 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 40% |
| Funding Round | 2 | 40% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Israel | 1 | 20% |
| United States | 1 | 20% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Ben Arnold | Industry Analyst; Consumer Technology | 0 | https://shizune.co/investors/profile/ben-arnold |
| Brad Akyuz | Director Access Practice, Connected Intelligence | 0 | https://shizune.co/investors/profile/brad-akyuz |
| David Portalatin | Executive Director of Industry Analysis | 0 | https://shizune.co/investors/profile/david-portalatin |
| Don Unser | Group President, Cross Practices | 0 | https://shizune.co/investors/profile/don-unser |
| Eddie Hold | President, Connected Intelligence | 0 | https://shizune.co/investors/profile/eddie-hold |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| CivicScience | CivicScience Inc is the creator of an intelligent online polling application, called iQpoll. It integrates with polls currently running on the site, or if don't have a poll, CivicScience designers will build one to match the look and feel of the site.The company then delivers up to three approved poll questions to users every time theyvisit. By identifying return users, it builds rich but anonymous profiles over, using its technology to delivers increasingly relevant questions to keep users coming back.It also offers the ability to receive reports for market researchers, investment analysts, and others who want to better understand consumer opinion. It uses anonymous audience data in a paid report, and receive a revenue share. | $15M | Seed | Aug 12, 2021 |  |
| Revuze | Revuze is an AI-enabled software that analyzes millions of customer reviews and online opinions to deliver CX (customer experience) intel & insights. |  |  | Aug 20, 2019 |  |
| Revuze | Revuze is an AI-enabled software that analyzes millions of customer reviews and online opinions to deliver CX (customer experience) intel & insights. | $4M | Seed | Aug 31, 2016 |  |
| CivicScience | CivicScience Inc is the creator of an intelligent online polling application, called iQpoll. It integrates with polls currently running on the site, or if don't have a poll, CivicScience designers will build one to match the look and feel of the site.The company then delivers up to three approved poll questions to users every time theyvisit. By identifying return users, it builds rich but anonymous profiles over, using its technology to delivers increasingly relevant questions to keep users coming back.It also offers the ability to receive reports for market researchers, investment analysts, and others who want to better understand consumer opinion. It uses anonymous audience data in a paid report, and receive a revenue share. | $2.5M |  | Jul 11, 2012 |  |
| CivicScience | CivicScience Inc is the creator of an intelligent online polling application, called iQpoll. It integrates with polls currently running on the site, or if don't have a poll, CivicScience designers will build one to match the look and feel of the site.The company then delivers up to three approved poll questions to users every time theyvisit. By identifying return users, it builds rich but anonymous profiles over, using its technology to delivers increasingly relevant questions to keep users coming back.It also offers the ability to receive reports for market researchers, investment analysts, and others who want to better understand consumer opinion. It uses anonymous audience data in a paid report, and receive a revenue share. | $1.2M | Seed | Mar 24, 2011 |  |

5 of 5 investments shown.

## Co-investors
- [TIC Group](https://shizune.co/investors/profile/tic-group) — VC Fund, 2 deals together
- [Nielsen](https://shizune.co/investors/profile/nielsen) — VC Fund, 1 deal together
- [Nielsen Innovate](https://shizune.co/investors/profile/nielsen-innovate) — VC Fund, 1 deal together
- [PRYTEK](https://shizune.co/investors/profile/prytek) — VC Fund, 1 deal together
- [SAP.iO](https://shizune.co/investors/profile/sap-io) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does NPD Group invest in?

NPD Group invests primarily in Analytics, Apps and SaaS startups, most often at Seed and Funding Round stage. Most of the 5 investments tracked by Shizune back companies in Israel. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact NPD Group?

Public channels for NPD Group include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at NPD Group?

The team at NPD Group includes Ben Arnold (Industry Analyst; Consumer Technology), Brad Akyuz (Director Access Practice, Connected Intelligence) and David Portalatin (Executive Director of Industry Analysis), among 25 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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