# North Equity

> North Equity is a VC fund in Miami backing Internet and Payments. See 3 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Miami, United States
- Total investments: 3
- Last investment: Mar 2024
- Lead investor: 33%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/northequity
- Website: https://www.northequity.com/

North Equity is a VC fund in Miami focused on Internet and Payments. North Equity LLC is a venture equity firm that specializes in acquiring and investing in digital brands with high growth potential. North’s investment team has extensive experience as private investors and operators at the intersection of technology, data, and media. Its investment portfolio includes Recurrent Ventures, the parent company of bestin class digital brands such as Popular Science, The Drive, and Domino; and a media SaaS platform. Since it was founded in late 2018, North has managed the acquisition of 20 media brands for Recurrent and will continue making strategic acquisitions across the digital media and technology landscape. North is headquartered in Miami, FL.

## Contacts

5 contacts available for North Equity. Shizune tracks 3 team members at North Equity. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/north-equity?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Internet | 1 | 33% |
| Payments | 1 | 33% |
| Software | 1 | 33% |
| Analytics | 1 | 33% |
| Marketing | 1 | 33% |

12 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Pre-Seed | 1 | 33% |
| Private Equity | 1 | 33% |
| Venture - Series Unknown | 1 | 33% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Matt Sechrest | Co-Founder and Managing Director | 3 | https://shizune.co/investors/profile/matt-sechrest |
| Andrew Perlman | Co-Founder & Managing Partner | 4 | https://shizune.co/investors/profile/andrew-perlman-2 |
| Christopher Rhodes | Head of Design & Product Strategy | 0 | https://shizune.co/investors/profile/christopher-rhodes-349a |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Apollo ID | Powering the future of hospitality & entertainment globally. | $3M | Pre-Seed | Mar 15, 2024 |  |
| Recurrent Ventures | Recurrent is an innovative digital media company that empowers brands to grow, and connect with consumers in a way that is enjoyable, sustainable, inspiring, and profitable—while maintaining editorial integrity. Its best-in-class brands like Popular Science, The Drive, Domino, MEL, Outdoor Life, Field & Stream, Car Bibles, SAVEUR, Futurism, andTask & Purpose engage a combined audience of more than 50 million monthly unique visitors. Initially founded in late 2018 with the acquisition of The Drive, the portfolio rapidly expanded under the ownership and backing of North Equity LLC to include 20 digital media brands across automotive, home, lifestyle, military, outdoors, and science and tech verticals. | $300M | Private Equity | May 18, 2022 |  |
| Recurrent Ventures | Recurrent is an innovative digital media company that empowers brands to grow, and connect with consumers in a way that is enjoyable, sustainable, inspiring, and profitable—while maintaining editorial integrity. Its best-in-class brands like Popular Science, The Drive, Domino, MEL, Outdoor Life, Field & Stream, Car Bibles, SAVEUR, Futurism, andTask & Purpose engage a combined audience of more than 50 million monthly unique visitors. Initially founded in late 2018 with the acquisition of The Drive, the portfolio rapidly expanded under the ownership and backing of North Equity LLC to include 20 digital media brands across automotive, home, lifestyle, military, outdoors, and science and tech verticals. | $75M | Venture - Series Unknown | Oct 07, 2021 |  |

3 of 3 investments shown.

## Co-investors
- [Recurrent Holdings](https://shizune.co/investors/profile/recurrentventures) — VC Fund, 3 deals together
- [blue 9 capital](https://shizune.co/investors/profile/blue-9-capital) — VC Fund, 1 deal together
- [Infinite Capital](https://shizune.co/investors/profile/infinite-capital-b86b) — VC Fund, 1 deal together
- [Powerhouse Capital](https://shizune.co/investors/profile/powerhouse-capital-d77f) — VC Fund, 1 deal together
- [Raga Partners](https://shizune.co/investors/profile/raga-partners) — VC Fund, 1 deal together
- [Sora Ventures](https://shizune.co/investors/profile/sora-ventures) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund
- [Everywhere Ventures](https://shizune.co/investors/profile/everywhere-ventures) — VC Fund

## FAQ

### What does North Equity invest in?

North Equity invests primarily in Internet, Payments and Software startups, most often at Pre-Seed and Private Equity stage. Most of the 3 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact North Equity?

Public channels for North Equity include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at North Equity?

The team at North Equity includes Matt Sechrest (Co-Founder and Managing Director), Andrew Perlman (Co-Founder & Managing Partner) and Christopher Rhodes (Head of Design & Product Strategy). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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