# Niv Dror

> Niv Dror is a seed investor at Shrug Capital backing Software, Wellness and E-Commerce. See 19 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Shrug Capital](https://shizune.co/investors/profile/shrug-capital)
- Location: San Francisco Bay Area, United States
- Total investments: 19
- Last investment: Dec 2022
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/nivdror
- X (Twitter): http://twitter.com/Nivo0o0
- Website: http://about.me/nivdror
- Facebook: https://www.facebook.com/Nivo0o0

Niv Dror is a Managing Partner at Shrug Capital.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.5M–$4.5M |
| Pre-Seed | $1.5M–$2.5M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 6 | 32% |
| Wellness | 4 | 21% |
| E-Commerce | 4 | 21% |
| Health Care | 4 | 21% |
| Internet | 3 | 16% |

50 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 11 | 58% |
| Pre-Seed | 4 | 21% |
| Angel | 1 | 5% |
| Series A | 1 | 5% |
| Series C | 1 | 5% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 16 | 84% |
| Germany | 1 | 5% |
| United Kingdom | 1 | 5% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| lockr | lockr is the first consumer-focused platform for identity, consent and data. The value exchange of the Internet – trading user data for subsidized access to digital content – was originally negotiated without consumers at the table. the impending deaths of the cookie and the device ID present a unique opportunity to redefine this model andincorporate consumer choice and consent into the equation.lockr is building the means for this revolution: a universal digital identity solution for tomorrow’s consumer that is congruent with the Internet economy. | $2.5M | Pre-Seed | Dec 25, 2022 |  |
| Levels | Levels develops a health and wellness platform designed to monitor metabolic fitness. The platform tracks blood glucose in real-time, enabling users to optimize their diet and exercise. The company was founded in 2019 and is a remote-first company. | $38M | Series A | Apr 20, 2022 |  |
| Windsor.io | We help growing companies remain personal with their customers | $2.6M | Seed | Oct 20, 2021 |  |
| Eight Sleep | Eight Sleep is the first sleep fitness company. It leverages innovation, technology, and personal biometrics to restore individuals to their peak energy levels each morning. Backed by leading Silicon Valley investors including Khosla Ventures and Y Combinator, it was named by Fast Company in 2018 as one of the Most Innovative Companies in ConsumerElectronics.It was founded in 2014 and is headquartered in New York, United States. |  | Angel | Jun 09, 2021 |  |
| Eight Sleep | Eight Sleep is a company that creates sleep technology and products. Its core product, the Pod, is a smart sleep system that dynamically adjusts temperature, elevation, and sound based on biometrics. The system also includes a health check feature that monitors heart rate and breathing without wearable devices. |  | Series C | Jun 09, 2021 |  |
| Mem | The world's first self-organizing workspace. | $5.6M | Seed | Apr 06, 2021 |  |
| Lovd.com | Chums offer a new way of shopping where users can save products from any website and organize it into collections. It also enables friends to share, recommend, and discover new products and services together. The New York, New York-based company was established by Dick Fickling and Noah Elion in 2019. | $4.5M | Seed | Mar 01, 2021 |  |
| Atmos | Atmos develops a home-building platform to assist in the creation and design of customized houses. The company is constructing a managed marketplace for homebuilding, connecting home buyers.The company's platform makes it easier for customers to find and build their own homes according to their preferences, choices, and financial situationby offering a variety of designs, personalized packages, and interiors along with financing and construction processes.Atmos was established in 2018 by Trent Hedge, Nicholas Donahue, Matthew Rastovac, and Austin Kahn. | $2M | Seed | Jun 25, 2020 |  |
| MainStreet | MainStreet identifies and claims government incentives, tax credits, deductions, and stimulus funds for startups and SMBs. The company’s platform scans payroll and accounting systems to match federal, state, and local tax credits, in addition to managing legal workflows, to help clients save money and time. MainStreet charges a flat 20% success feeupon incentive disbursement. MainStreet is backed by leading investors SignalFire, Gradient Ventures, Sound Ventures, Tusk Venture Partners, SV Angel, Moxxie Ventures, Weekend Fund, and Shrug Capital, among others. Daniel Griffin, Doug Ludlow, and Dan Lindquist founded MainStreet in 2019 in San Jose, California. | $2.3M | Seed | Jun 15, 2020 |  |
| Command E | Command E develops an easy keyboard shortcut to open any document, contact, file or record from the cloud. Command-E on Mac and Control-E Windows. Your data never leaves your computer. | $4.3M | Seed | May 19, 2020 |  |

10 of 19 investments shown.

## Co-investors
- [Basement Fund](https://shizune.co/investors/profile/basement-fund) — VC Fund, 4 deals together
- [Backend Capital](https://shizune.co/investors/profile/backend-capital) — VC Fund, 3 deals together
- [Shrug Capital](https://shizune.co/investors/profile/shrug-capital) — VC Fund, 3 deals together
- [Andreessen Horowitz](https://shizune.co/investors/profile/andreessen-horowitz) — VC Fund, 2 deals together
- [Atreides Management](https://shizune.co/investors/profile/atreides-management-lp) — VC Fund, 2 deals together
- [Brand Foundry Ventures](https://shizune.co/investors/profile/brand-foundry-ventures) — VC Fund, 2 deals together

## About Shrug Capital

VC Fund · San Francisco, United States

Shrug Capital is a Venture capital firm that invests in consumer-based startups. Shrug invests in various sectors, including deep tech and advanced manufacturing.

2 contacts available at Shrug Capital.

| Name | Title | Profile |
| --- | --- | --- |
| Moshe Lifschitz | Founder & Managing Partner | https://shizune.co/investors/profile/moshe-lifschitz |
| Niv Dror | Founder & Managing Partner | https://shizune.co/investors/profile/niv-dror |

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## FAQ

### What does Niv Dror invest in?

Niv Dror invests primarily in Software, Wellness and E-Commerce startups, most often at Seed and Pre-Seed stage. Most of the 19 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Niv Dror's check size?

Niv Dror typically joins rounds of $1.5M–$4.5M at Seed and $1.5M–$2.5M at Pre-Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Niv Dror participates in.

### When did Niv Dror last invest?

The most recent investment recorded for Niv Dror closed in Dec 2022. Shizune tracks 19 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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