# Niklas Eklund

> Niklas Eklund is a seed investor at PES Holdings (Stockholm) backing Software and Apps. See 17 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [PES Holdings](https://shizune.co/investors/profile/pes-holdings)
- Location: Stockholm, Sweden
- Total investments: 17
- Last investment: Nov 2018
- Lead investor: 6%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/niklaseklund
- X (Twitter): http://twitter.com/niklaseklund
- Website: http://www.pesholdings.com

Niklas Eklund is a seed investor at PES Holdings in Stockholm focused on Software and Apps. Over the past 25 years, Niklas has an entrepreneur built and internationalized a range of companies in the area of reservation systems, revenue management, online marketing, and web publishing; amongst others he was the CEO and co-founder Bookatable, Livebookings, Infogate, and Epani.Over the past 8 years, Niklas has a direct investor and advisorto investment companies and venture capital companies; amongst others he was a co-founder and general partner at D-Ax (Axel Johnson Group CVC), a venture partner for Wellington Partners Venture Capital. Niklas is currently a general partner for PES Holdings. Investment focus is the Digital Media Sector and Digital Growth Companies, primarily in the Nordic countries and across Europe. Niklas describes himself as a ‘computer software geek and wizard turned businessman’ as he started his career at the age of 15. His achievements in building internationally successful companies have been recognized by various industry awards.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $289k–$3.3M |
| Series A | $675k–$7.4M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 5 | 29% |
| Apps | 3 | 18% |
| Internet | 3 | 18% |
| E-Commerce | 3 | 18% |
| Enterprise Software | 2 | 12% |

29 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 9 | 53% |
| Series A | 5 | 29% |
| Angel | 1 | 6% |
| Pre-Seed | 1 | 6% |
| Funding Round | 1 | 6% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Sweden | 9 | 53% |
| Japan | 1 | 6% |
| Denmark | 1 | 6% |
| United Kingdom | 1 | 6% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| PinMeTo | PinMeTo’s online service makes sure chains and franchises businesses can be found on multiple search- maps- and social media platforms including Apple, Facebook, Google, Instagram, Twitter, Foursquare and thousands of other apps and services.Manually keeping business information updated on multiple platforms is expensive and very complex -PinMeTo makes it simpleOnce the correct business information is imported into PinMeTo’s software it will automatically be published to all supported platforms. Excel sheets and other out-dated methods will never be used to handle business information online ever again | $1.9M | Series A | Nov 23, 2018 |  |
| Savr | Savr is an Investment platform disrupting the Swedish fund industry with a lower fee structure and a new business model. | $675K | Angel | Jul 20, 2018 |  |
| Winnow | Winnow builds artificial intelligence tools to help chefs run more profitable and sustainable kitchens by cutting food waste in half. They develop technology to cut food waste in their operations. Their digital tools provide data to drive improvements in kitchen production processes and reduce environmental footprint.Winnow's mission is toconnect commercial kitchen, create a movement of chefs, and inspire others. The company was founded in 2013 and is headquartered in London, England, United Kingdom. | $7.4M | Series A | Oct 23, 2017 |  |
| Savr | Savr is an Investment platform disrupting the Swedish fund industry with a lower fee structure and a new business model. | $274K | Pre-Seed | Nov 28, 2016 |  |
| AuctioNet.com | Auctionet is a marketplace where auction houses from all over Europe sells furniture, art, design items, collectibles and more.The items are sold at online auction, much like eBay, but with a significant difference: all items are carefully inspected, described and photographed by experts, so you can bid with confidence.Auctionet.com was foundedin 2011 by Niklas Söderholm, formerly CEO and founder of Bukowskis Market, and Tom Österman, senior expert formerly of Bukowskis and Åmells. | $675K | Series A | Nov 22, 2016 |  |
| Attach | Attach is a sales enablement platform that helps sales and marketing team manage, track, and control documents across the whole buyer journey. | $511K |  | Nov 10, 2016 |  |
| Competencer | Competencer is an online marketplace allowing its users to search for advisors based on topic or type of the advisor. Its philosophy is to work in close consultation with professional advisors in various fields, thus producing a product that is important to both clients and advisors. It connects clients and advisors meet through simple face-to-facevideo conference.Competencer was launched in 2014 by Tove Toll, Janna Jarlman, and Sun Oliviero-Naturel. It is based in Nynäshamn. | $289K | Seed | Jun 09, 2016 |  |
| Attach | Attach is a sales enablement platform that helps sales and marketing team manage, track, and control documents across the whole buyer journey. |  | Seed | Apr 25, 2016 |  |
| Winnow | Winnow builds artificial intelligence tools to help chefs run more profitable and sustainable kitchens by cutting food waste in half. They develop technology to cut food waste in their operations. Their digital tools provide data to drive improvements in kitchen production processes and reduce environmental footprint.Winnow's mission is toconnect commercial kitchen, create a movement of chefs, and inspire others. The company was founded in 2013 and is headquartered in London, England, United Kingdom. | $3.3M | Seed | Jan 20, 2016 |  |
| Loop54 | Loop54 offers businesses and brands with search engine optimization solutions and services to promote their products and services. It offers its services for ecommerce sites.Loop54 offers a software solution that enables its users to access their services. It also enables them to obtain insights and reports about its productiveness.Loop54 wasfounded in July 2010 and is based in Stockholm, Sweden. | $600K | Seed | Jun 02, 2015 |  |

10 of 17 investments shown.

## Co-investors
- [D-Ax Corporate Venture Capital](https://shizune.co/investors/profile/d-ax-corporate-venture-capital) — VC Fund, 2 deals together
- [Mustard Seed](https://shizune.co/investors/profile/mustard-seed) — VC Fund, 2 deals together
- [Circularity Capital](https://shizune.co/investors/profile/circularity-capital) — VC Fund, 1 deal together
- [Creandum](https://shizune.co/investors/profile/creandum) — VC Fund, 1 deal together
- [Molten Ventures](https://shizune.co/investors/profile/draper-esprit) — VC Fund, 1 deal together
- [H&M Group Ventures](https://shizune.co/investors/profile/h-m-co-lab) — VC Fund, 1 deal together

## About PES Holdings

VC Fund

Growth capital for great entrepreneurs

1 contacts available at PES Holdings.

| Name | Title | Profile |
| --- | --- | --- |
| Niklas Eklund | General Partner | https://shizune.co/investors/profile/niklas-eklund-2 |

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## FAQ

### What does Niklas Eklund invest in?

Niklas Eklund invests primarily in Software, Apps and Internet startups, most often at Seed and Series A stage. Most of the 17 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Niklas Eklund's check size?

Niklas Eklund typically joins rounds of $289k–$3.3M at Seed and $675k–$7.4M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Niklas Eklund participates in.

### When did Niklas Eklund last invest?

The most recent investment recorded for Niklas Eklund closed in Nov 2018. Shizune tracks 17 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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