# Niels Tonsen

> Niels Tonsen is a seed investor at Lamoda backing Apps and SaaS. See 3 investments, check sizes, portfolio and contact details. Updated Sep 2026.

- Type: Angel Investor
- Fund: Lamoda
- Total investments: 3
- Last investment: Jun 2018
- Lead investor: 0%
- Last updated: Sep 2026
- LinkedIn: http://www.linkedin.com/pub/niels-tonsen/27/194/998

Niels Tonsen is a seed investor at Lamoda focused on Apps and SaaS. Specialties:e-commerce, marketing, online, operations

## Contacts

5 contacts available for Niels Tonsen: work email, personal email, work phone, personal phone and socials. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-email/niels-tonsen?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $500k–$1.4M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Apps | 1 | 33% |
| SaaS | 1 | 33% |
| Retail | 1 | 33% |
| Delivery | 1 | 33% |
| Shopping | 1 | 33% |

13 industries tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Russian Federation | 2 | 67% |
| United Kingdom | 1 | 33% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| GdeMaterial | GdeMaterial - DIY marketplace operates a DIY marketplace which provides quick delivery of any materials. DIY marketplace that helps to customer find the closest shop with best prices and order delivery. | $500K | Seed | Jun 07, 2018 |  |
| MNFST | MNFST is a digital profile company. We are on a mission to inspire creativity and democratize influencer market in the same way Airbnb and Uber democratized property and mobility markets in the last 10 years.Our main product is a lifestyle app for creating high-quality and engaging content. The creation of such content allows users to receivenon-monetary (i.e. moral) and monetary rewards when they do creative personal recommendations. At the same time, MNFST acts as a marketplace between brands and creators to make sure that the parties fulfill their obligations to each other. Nature of our business is democratization of influencer marketing so people (Gen Z in particular) can develop their profiles and get rewarded to pay for services such as Spotify, Apple+, games, Netflix, telecom bills, etc. Our lifestyle app is holding top positions in several markets.According to many surveys major part of our future generation want to be bloggers as it drives creativity, self-expression and it’s a modern job as you can master many specialities online, while social profile is often the only asset in possession of Gen Z. In the modern world, a person is both a creator and a media distribution channel at the same time. The innovation behind our marketplace means that everyone can now combine these two roles avoiding discrimination.We are also piloting a SaaS referral product with top consumer apps. | $1.4M | Seed | May 01, 2018 |  |
| Foodfox | Foodfox makes it easy to get high-quality restaurant meals delivered to your doorstep in 45 minutes or less. Foodfox reinvents food ordering experience by selecting best restaurants and providing fast, transparent and reliable delivery. Foodfox started delivering in Moscow city center and expanded its delivery services coverage over time. Themanagement team includes people from a variety of backgrounds – top-tier management consultants, investment bankers and functional experts coming from the recognized international and local industry leaders. Try Foodfox today by ordering at www.foodfox.ru or with Foodfox app on iPhone or Android.We are always looking for talents - you can contact us via job@foodfox.ru. | $1M | Seed | Jun 15, 2016 |  |

3 of 3 investments shown.

## Co-investors
- [Binomial Ventures](https://shizune.co/investors/profile/binomial-ventures) — VC Fund, 1 deal together
- [Impulse VC](https://shizune.co/investors/profile/impulsevc) — VC Fund, 1 deal together
- [Target Global](https://shizune.co/investors/profile/target-ventures) — VC Fund, 1 deal together
- [UltimateVC](https://shizune.co/investors/profile/ultimatevc-44dc) — VC Fund, 1 deal together

## About Lamoda

VC Fund · Moscow, Russian Federation

Lamoda is the leading online retailer in Russia and CIS, offering more than 1,000,000 products and 900 international brands. With Lamoda Express, it operates its own express delivery network supporting next day delivery to currently more than twenty-five cities throughout Russia and Kazakhstan.Positioned as a leader in customer experience,Lamoda offers free shipping and a try-on service, as well as 365 day period for returns free of charge. Lamoda was launched in 2011 by its four founders Dominik Picker, Florian Jansen, Burkhard Binder and Niels Tonsen.

5 contacts available at Lamoda.

| Name | Title | Profile |
| --- | --- | --- |
| Niels Tonsen | Co-Founder & CEO | https://shizune.co/investors/profile/niels-tonsen |
| Ekaterina Morozova | Head of eProduction | — |
| Florian Jansen | Co-Founder & CEO | — |
| Liubov Yurizditskaya | Manager of purchasing department | — |
| Maria Shorikova | Head of recruitment | — |

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## FAQ

### What does Niels Tonsen invest in?

Niels Tonsen invests primarily in Apps, SaaS and Retail startups, most often at Seed stage. Most of the 3 investments tracked by Shizune back companies in Russian Federation. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Niels Tonsen's check size?

Niels Tonsen typically joins rounds of $500k–$1.4M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Niels Tonsen participates in.

### How do I contact Niels Tonsen?

Public channels for Niels Tonsen include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### When did Niels Tonsen last invest?

The most recent investment recorded for Niels Tonsen closed in Jun 2018. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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