Neal Zamore
New York, United States
Neal Zamore is the SVP Global Digital Customer Experience for Avis Budget Group, where he is charged with creating a uniform digital strategy and customer experience for Avis and Budget brands globally. Neal’s first role at Avis Budget Group was Vice President, Consumer Marketing & CRM, where as the General Manager for North America Avis,Budget, Budget Truck, and Payless brands he created digital, mobile, and traditional marketing programs that built the brand footprint while optimizing profitability and cutting conversion costs. Prior to joining Avis Budget Group, Neal was Vice President, Strategic Marketing Initiatives for Cigna. In just one year, he created several first-ever tools and strategies including an enterprise campaign management system, a purchase predictability model, and a new website to increase brand footprint and maximize retail marketing penetration. Previously, Neal spent three years at Allianz Global Investors, where as Senior Vice President, Director, eSolutions & Client Intelligence, he elevated their lead generation systems to a state-of-the-art portal and launched an award-winning public website which maximized efficiencies and drove sales growth. Earlier, as Vice President, Director of eCommerce & Distribution Technology for Oppenheimer Funds, Neal managed the strategy for the company website, email channels, and CRM. During his eight-year tenure, he developed the industry’s #1 financial advisory website and email newsletter and #2 shareholder website. Neal honed his skills in online and interactive marketing through several earlier roles with increasing responsibility at Arthur Anderson, Met Life, and GE Capital. He also founded two web design and data management companies at the beginning of his career. Neal earned his Bachelor of Science degree in Psychology from the University of North Carolina at Chapel Hill. He currently lives in New Jersey.
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