# Nature's Way

> Nature's Way is a VC fund in Green Bay backing Beauty and Fitness. See 1 investment, round sizes, portfolio and contact details. Updated Oct 2026.

- Type: VC Fund
- Location: Green Bay, United States
- Total investments: 1
- Last investment: Aug 2019
- Lead investor: 100%
- Last updated: Oct 2026
- LinkedIn: https://www.linkedin.com/company/schwabe_north_america/
- X (Twitter): https://x.com/natureswaybrand
- Website: https://www.naturesway.com/
- Facebook: https://www.facebook.com/NaturesWayBrands/

Nature's Way is a VC fund in Green Bay focused on Beauty and Fitness. Nature’s Way is the most recognized and trusted manufacturers of dietary supplements and vitamins. A pioneer in herbal supplements, the Nature’s Way brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. Beyond herbal supplements, Nature’s Way manufactures trusted brandssuch as Alive! multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus. Their brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels, and they are proud to be growing rapidly.

## Contacts

5 contacts available for Nature's Way. Shizune tracks 2 team members at Nature's Way. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/nature-s-way?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Beauty | 1 | 100% |
| Fitness | 1 | 100% |
| Wellness | 1 | 100% |
| Health Care | 1 | 100% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Perry Sieber | Business System Analyst | 0 | https://shizune.co/investors/profile/perry-sieber |
| Tom Murdock | Founder | 0 | https://shizune.co/investors/profile/tom-murdock |

## Investments

| Company | Description | Round size | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Baze | Baze are on a mission to enable every person to achieve their best health through a science-led, results-driven food and supplement platform. | $6M | Series A | Aug 14, 2019 | https://www.baze.com/ |

1 of 1 investments shown.

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## Featured in investor lists
- [Beauty VC Funds in Germany](https://shizune.co/investors/beauty-vc-funds-germany)

## FAQ

### What does Nature's Way invest in?

Nature's Way invests primarily in Beauty, Fitness and Wellness startups, most often at Series A stage. Most of the 1 investments tracked by Shizune back companies in Germany. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Nature's Way?

Public channels for Nature's Way include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Nature's Way?

The team at Nature's Way includes Perry Sieber (Business System Analyst) and Tom Murdock (Founder). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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