# Muirfield Invest

> Muirfield Invest is a VC fund backing SaaS, Shoes and Video. See 5 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Total investments: 5
- Last investment: Jun 2022
- Lead investor: 60%
- Last updated: Aug 2026

Muirfield Invest is a VC fund focused on SaaS and Shoes. Swedish VC run by the Kinell family.

## Round sizes

| Stage | Round size |
| --- | --- |
| Post-IPO Equity | $1.5M–$12M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| SaaS | 1 | 20% |
| Shoes | 1 | 20% |
| Video | 1 | 20% |
| Software | 1 | 20% |
| E-Commerce | 1 | 20% |

7 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 1 | 20% |
| Pre-Seed | 1 | 20% |
| Post-IPO Equity | 1 | 20% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Goatlane | Goatlaneis a golf brand shoe manufacturer(goat). | $523.9K | Seed | Jun 30, 2022 |  |
| Goatlane | Goatlaneis a golf brand shoe manufacturer(goat). | $342.5K | Pre-Seed | Jan 14, 2022 |  |
| Bambuser | Bambuser is a SaaS software offering live video shopping.Bambuser was founded in 2007 as the world's first company with a platform for interactive mobile live video broadcasting and is a leading supplier in the live video segment. In late 2019, Bambuser launched a new flagship product that enables live shopping directly on the brand'swebsite. Live Video Shopping is the first of its kind outside of Asia and is today used by some of the world's largest brands and e-commerce companies. Bambuser is listed on the Nasdaq First North Growth Market and is headquartered in Stockholm. | $12M | Post-IPO Equity | Mar 01, 2020 |  |
| Bambuser | Bambuser is a SaaS software offering live video shopping.Bambuser was founded in 2007 as the world's first company with a platform for interactive mobile live video broadcasting and is a leading supplier in the live video segment. In late 2019, Bambuser launched a new flagship product that enables live shopping directly on the brand'swebsite. Live Video Shopping is the first of its kind outside of Asia and is today used by some of the world's largest brands and e-commerce companies. Bambuser is listed on the Nasdaq First North Growth Market and is headquartered in Stockholm. | $2.5M | Post-IPO Equity | Jul 04, 2019 |  |
| Bambuser | Bambuser is a SaaS software offering live video shopping.Bambuser was founded in 2007 as the world's first company with a platform for interactive mobile live video broadcasting and is a leading supplier in the live video segment. In late 2019, Bambuser launched a new flagship product that enables live shopping directly on the brand'swebsite. Live Video Shopping is the first of its kind outside of Asia and is today used by some of the world's largest brands and e-commerce companies. Bambuser is listed on the Nasdaq First North Growth Market and is headquartered in Stockholm. | $1.5M | Post-IPO Equity | Apr 10, 2019 |  |

5 of 5 investments shown.

## Co-investors
- [Wellstreet](https://shizune.co/investors/profile/wellstreet) — VC Fund, 3 deals together

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## FAQ

### What does Muirfield Invest invest in?

Muirfield Invest invests primarily in SaaS, Shoes and Video startups, most often at Seed and Pre-Seed stage. Most of the 5 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Muirfield Invest's check size?

Muirfield Invest typically joins rounds of $1.5M–$12M at Post-IPO Equity. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Muirfield Invest participates in.

### When did Muirfield Invest last invest?

The most recent investment recorded for Muirfield Invest closed in Jun 2022. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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