# MSW Ventures

> MSW Ventures is a VC fund in Singapore backing Pet, IaaS and PaaS. See 10 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: Singapore, Singapore
- Total investments: 10
- Last investment: Apr 2025
- Lead investor: 20%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/msw-ventures
- Website: https://www.mettlesaltwealth.com

MSW Ventures is a VC fund in Singapore focused on Pet and IaaS. At MSW Ventures, we partner with bold and mainstream-minded business leaders, empowering them to scale digital and data technologies to transform legacy practices.Through Asia Fund X (AFX), an opportunity fund, we identify & discover tech start-ups and companies (both new & those developing second winds) that can disproportionately impactthe digital economies of Southeast Asia today.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.1M–$12M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Pet | 1 | 10% |
| IaaS | 1 | 10% |
| PaaS | 1 | 10% |
| SaaS | 1 | 10% |
| AgTech | 1 | 10% |

35 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 6 | 60% |
| Series A | 2 | 20% |
| Pre-Seed | 1 | 10% |
| Series B | 1 | 10% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Malaysia | 3 | 30% |
| Singapore | 3 | 30% |
| Indonesia | 1 | 10% |
| United Kingdom | 1 | 10% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Populix | Populix is a consumer insights platform that help businesses connect with readily available high qualified respondents. The ~300,000 potential respondents are constant-on the platform and we do both qualitative and quantitative studies, helping clients from research design, respondent recruitment to data analysis and recommendations with quickturnkey and quality output. | $4.3M | Series B | Apr 15, 2025 |  |
| social.plus | social.plus is a software technology company that provides curated and privacy-first social experiences directly within its apps. Our suite of pre-built components and cutting-edge AI-powered insights enables brands to attain app engagement, retention, and revenue while retaining control over their users’ data. | $12M | Series A | Jun 26, 2024 |  |
| social.plus | social.plus is a software technology company that provides curated and privacy-first social experiences directly within its apps. Our suite of pre-built components and cutting-edge AI-powered insights enables brands to attain app engagement, retention, and revenue while retaining control over their users’ data. | $12M | Seed | Jun 26, 2024 |  |
| Pawprints Inspired | Pawprints Inspired provides insect-based protein that gives pets their ideal nutrition. |  | Seed | Jun 26, 2024 |  |
| HOMA2u | HOMA is platform that offers building materials and home finishing products at a bargain with a strong focus on sustainability. We consciously source overstock materials from construction sites and aging products from brand merchants. These are then sold to both consumers and businesses through our online platform www.homa2u.com | $1.5M | Seed | Jun 21, 2024 |  |
| Fefifo | Fefifo is pioneering digitalised, standardised farming in ready-to-farm modern farmspaces called Co-farms. Smallholder farmers can start their commercial farms in our ready-built Co-farms with managed farm services. They grow pre-curated short cycle cash crops with digital crop models and growing protocols to standardise and automate theirseed-to-sale workflows, and they sell to reliable, profitable contract buyers. |  | Seed | Nov 01, 2023 |  |
| Hepmil Group | HEPMIL MEDIA GROUP is a network of technology driven media companies that serves to better the lives of millions in South East Asia through content that engages and entertains. |  | Series A | Oct 27, 2023 |  |
| MADCash | MADCash is an initiative that provides access to micro-funds for women who are in a critical need to start or upgrade a micro business as a new or additional income stream for the household. For this purpose, MADcash provides a platform for individuals and organizations to donate to the MADcash fund, which will be distributed to qualified women ofB40 as interest-free micro-loans. | $1.1M | Seed | Oct 03, 2023 |  |
| Kiddocare | They are on a journey to create an ecosystem to support working parents – giving them the gift of freedom and time by connecting them with babysitters to care for their children. It is also their aim to empower women who want to pursue childcare as a career or to generate extra income by giving them the platform to do so. |  | Seed | Sep 27, 2023 |  |
| Mito Health | Mito Health is an AI-powered medical healthtech that provides technological advances to revolutionize the future of personalized preventative care. | $1.3M | Pre-Seed | Apr 18, 2023 |  |

10 of 10 investments shown.

## Co-investors
- [ScaleUp Malaysia](https://shizune.co/investors/profile/scaleup-malaysia) — VC Fund, 4 deals together
- [Gobi Partners](https://shizune.co/investors/profile/gobi-partners) — VC Fund, 3 deals together
- [AlteriQ Global](https://shizune.co/investors/profile/alteriq-global) — VC Fund, 2 deals together
- [Artem Ventures](https://shizune.co/investors/profile/artem-ventures) — VC Fund, 2 deals together
- [SMDV](https://shizune.co/investors/profile/smdv) — VC Fund, 2 deals together
- [Acrew Capital](https://shizune.co/investors/profile/acrew-capital) — VC Fund, 1 deal together

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## FAQ

### What does MSW Ventures invest in?

MSW Ventures invests primarily in Pet, IaaS and PaaS startups, most often at Seed and Series A stage. Most of the 10 investments tracked by Shizune back companies in Malaysia. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is MSW Ventures's check size?

MSW Ventures typically joins rounds of $1.1M–$12M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds MSW Ventures participates in.

### When did MSW Ventures last invest?

The most recent investment recorded for MSW Ventures closed in Apr 2025. Shizune tracks 10 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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