# Moshe Lifschitz

> Moshe Lifschitz is a seed investor at Shrug Capital (New York) backing Fashion and Wellness. See 11 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Shrug Capital](https://shizune.co/investors/profile/shrug-capital)
- Location: New York, United States
- Total investments: 11
- Last investment: Jul 2024
- Lead investor: 9%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/moshe-lifschitz-906a8b9b/
- X (Twitter): https://twitter.com/mlifschitz32
- Website: https://x.com/mlifschitz32

Moshe Lifschitz is a seed investor at Shrug Capital in New York focused on Fashion and Wellness. Moshe Lifschitz is the Managing Partner at Shrug Capital. Attended Yeshiva University, Sy Syms School of Business .

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Fashion | 3 | 27% |
| Wellness | 3 | 27% |
| Health Care | 3 | 27% |
| Rental | 2 | 18% |
| Retail | 2 | 18% |

30 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 3 | 27% |
| Pre-Seed | 2 | 18% |
| Series A | 2 | 18% |
| Angel | 1 | 9% |
| Series C | 1 | 9% |

6 stages tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| W Labs | W is a line of men's personal care products that are intended to work harder and smell amazing. W's better-for-you goods are made to last, especially when you need them most. The company was founded to provide men the confidence to succeed in all that they set their minds to. | $11M | Series A | Jul 23, 2024 |  |
| Astrid | Yaysay is a first-of-its-kind shopping software that mixes AI-powered customization with gamification to enhance the off-price shopping experience. | $8M | Seed | Sep 27, 2023 |  |
| lockr | lockr is the first consumer-focused platform for identity, consent and data. The value exchange of the Internet – trading user data for subsidized access to digital content – was originally negotiated without consumers at the table. the impending deaths of the cookie and the device ID present a unique opportunity to redefine this model andincorporate consumer choice and consent into the equation.lockr is building the means for this revolution: a universal digital identity solution for tomorrow’s consumer that is congruent with the Internet economy. | $2.5M | Pre-Seed | Dec 25, 2022 |  |
| Levels | Levels develops a health and wellness platform designed to monitor metabolic fitness. The platform tracks blood glucose in real-time, enabling users to optimize their diet and exercise. The company was founded in 2019 and is a remote-first company. | $38M | Series A | Apr 20, 2022 |  |
| Acquire.com | Acquire.com (formerly MicroAcquire) is the world's largest startup acquisition marketplace that helps startups and online businesses find buyers and get acquired. Their goal is to help all entrepreneurs get acquired without fees and commissions or headaches.Acquire.com (formerly MicroAcquire) was established in 2020 and is based in SanFrancisco, CA. | $6.3M | Seed | Jul 06, 2021 |  |
| Eight Sleep | Eight Sleep is the first sleep fitness company. It leverages innovation, technology, and personal biometrics to restore individuals to their peak energy levels each morning. Backed by leading Silicon Valley investors including Khosla Ventures and Y Combinator, it was named by Fast Company in 2018 as one of the Most Innovative Companies in ConsumerElectronics.It was founded in 2014 and is headquartered in New York, United States. |  | Angel | Jun 09, 2021 |  |
| Eight Sleep | Eight Sleep is a company that creates sleep technology and products. Its core product, the Pod, is a smart sleep system that dynamically adjusts temperature, elevation, and sound based on biometrics. The system also includes a health check feature that monitors heart rate and breathing without wearable devices. |  | Series C | Jun 09, 2021 |  |
| Lovd.com | Chums offer a new way of shopping where users can save products from any website and organize it into collections. It also enables friends to share, recommend, and discover new products and services together. The New York, New York-based company was established by Dick Fickling and Noah Elion in 2019. | $4.5M | Seed | Mar 01, 2021 |  |
| Postmoda | A peer-to-peer fashion rental marketplace for luxury, designer and vintage focused on sustainability. We’ve replaced big warehouses with your local dry cleaners who serve as infinite warehouses, cleaners, and fulfillment centers with a storefront reach. | $1.5M | Pre-Seed | Nov 06, 2019 |  |
| Switch | Switch is a jewelry rental membership service that provides unparalleled access to luxury designer brands. Members can borrow their jewelry for as long (or as little) as they want and exchange their pieces as often as they want. When they’re ready, they can send back their pieces using the resealable envelope and prepaid shipping label and picksomething new. For each month of membership, they also earn credit towards buying pieces, which are offered at a discount. Our collections consist of luxury fashion houses like Hermes and Chanel, in-house brands, and up-and-coming designers. |  | Convertible Note | Dec 10, 2017 |  |

10 of 11 investments shown.

## Co-investors
- [Atreides Management](https://shizune.co/investors/profile/atreides-management-lp) — VC Fund, 2 deals together
- [Bessemer Venture Partners](https://shizune.co/investors/profile/bessemer-venture-partners) — VC Fund, 2 deals together
- [Fuel Capital](https://shizune.co/investors/profile/fuel-capital) — VC Fund, 2 deals together
- [Gaingels](https://shizune.co/investors/profile/gaing) — VC Fund, 2 deals together
- [Junction Venture Partners](https://shizune.co/investors/profile/junction-venture-partners) — VC Fund, 2 deals together
- [Lightspeed Venture Partners](https://shizune.co/investors/profile/lightspeed-venture-partners) — VC Fund, 2 deals together

## About Shrug Capital

VC Fund · San Francisco, United States

Shrug Capital is a Venture capital firm that invests in consumer-based startups. Shrug invests in various sectors, including deep tech and advanced manufacturing.

2 contacts available at Shrug Capital.

| Name | Title | Profile |
| --- | --- | --- |
| Moshe Lifschitz | Founder & Managing Partner | https://shizune.co/investors/profile/moshe-lifschitz |
| Niv Dror | Founder & Managing Partner | https://shizune.co/investors/profile/niv-dror |

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### Similar stage
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- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Moshe Lifschitz invest in?

Moshe Lifschitz invests primarily in Fashion, Wellness and Health Care startups, most often at Seed and Pre-Seed stage. Most of the 11 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Moshe Lifschitz last invest?

The most recent investment recorded for Moshe Lifschitz closed in Jul 2024. Shizune tracks 11 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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