# Mor Assia

> Mor Assia is a seed investor at iAngels (Tel Aviv) backing Software and Manufacturing. See 2 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [iAngels](https://shizune.co/investors/profile/iangels)
- Location: Tel Aviv, Israel
- Total investments: 2
- Last investment: Oct 2025
- Lead investor: 100%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/morassia
- X (Twitter): https://twitter.com/mor_assia
- Website: https://x.com/mor_assia
- Facebook: https://www.facebook.com/mor.assia.3

Mor Assia is a seed investor at iAngels in Tel Aviv focused on Software and Manufacturing. Mor Assia is the Founding Partner and co-CEO of iAngels. She previously worked at Amdocs as a Strategy Consulting Leader. Mor Assia ge attended Columbia Business School.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 1 | 50% |
| Manufacturing | 1 | 50% |
| Web Development | 1 | 50% |
| Food and Beverage | 1 | 50% |
| Information Technology | 1 | 50% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Israel | 1 | 50% |
| United States | 1 | 50% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Wild Moose | Wild Moose assists on-call developers in determining the source of production incidents more quickly. Wild Moose accomplish this by providing a conversational AI that has been trained on their environment. LLM-based AI is specifically designed to answer questions about production data such as logs and metrics. | $7M | Seed | Oct 28, 2025 |  |
| Better Juice | Better Juice was founded in 2017 by a team of prestigious food industry professionals: a biochemist and microbiology academician with extensive experience in product development. The company is supported by The Kitchen FoodTech Hub – Strauss Group’s incubator, whose goal is to nourish promising food-tech ventures that can disrupt the global foodsystem – making it more productive, more affordable, more sustainable and healthier. ​ Better Juice gives consumers what they are looking for: simple ways to reduce sugar in their diets. Popular juices such as orange and apple juice have 6 teaspoons (25 grams) of sugar per 1-cup serving (250 ml). Grape juice has up to 14 teaspoons. The Better Juice solution lets industrial juice producers lower or eliminate sugar in one simple step. | $8M | Seed | Jun 23, 2021 |  |

2 of 2 investments shown.

## Co-investors
- [Demo Capital](https://shizune.co/investors/profile/demo-capital) — VC Fund, 1 deal together
- [F2 Venture Capital](https://shizune.co/investors/profile/f2-capital) — VC Fund, 1 deal together
- [Gandel Invest](https://shizune.co/investors/profile/gandel-invest) — VC Fund, 1 deal together
- [Maverick Ventures](https://shizune.co/investors/profile/maverick-ventures) — VC Fund, 1 deal together
- [Maverick Ventures Israel](https://shizune.co/investors/profile/maverick-ventures-israel) — VC Fund, 1 deal together
- [Neome](https://shizune.co/investors/profile/neome) — VC Fund, 1 deal together

## About iAngels

VC Fund · Tel Aviv, Israel

iAngels is a VC and angel investment platform that leverages due diligence and analytics to enable accredited investors around the world the ability to invest in early-stage technology deals in Israel.

5 contacts available at iAngels.

| Name | Title | Profile |
| --- | --- | --- |
| David Assia | Chairman | https://shizune.co/investors/profile/david-assia |
| Mor Assia | Founding Partner & Co-CEO | https://shizune.co/investors/profile/mor-assia |
| Tal shomron | Investor Relations Director | https://shizune.co/investors/profile/tal-shomron |
| Mirella Levy | Strategic Advisor and Partner | https://shizune.co/investors/profile/mirella-levy |
| Shelly Hod Moyal | Founding Partner & Co-CEO | https://shizune.co/investors/profile/shelly-hod |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Mor Assia invest in?

Mor Assia invests primarily in Software, Manufacturing and Web Development startups, most often at Seed stage. Most of the 2 investments tracked by Shizune back companies in Israel. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Mor Assia last invest?

The most recent investment recorded for Mor Assia closed in Oct 2025. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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