# Michael Hurnaus

> Michael Hurnaus is a seed investor at Tractive backing Pet, Wellness and Veterinary. See 7 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Tractive](https://shizune.co/investors/profile/tractive)
- Total investments: 7
- Last investment: Jul 2025
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://linkedin.com/in/michaelhurnaus

Michael Hurnaus is a Co-Founder & CEO at Tractive.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.7M–$2.1M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Pet | 2 | 29% |
| Wellness | 2 | 29% |
| Veterinary | 2 | 29% |
| E-Commerce | 1 | 14% |
| Health Care | 1 | 14% |

9 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 29% |
| Pre-Seed | 1 | 14% |
| Series A | 1 | 14% |
| Funding Round | 1 | 14% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Austria | 1 | 14% |
| Germany | 1 | 14% |
| United States | 1 | 14% |
| United Kingdom | 1 | 14% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Oh Norman! | Oh Norman! operates as an innovative pet wellness brand. | $2.1M |  | Jul 17, 2025 |  |
| HelloBello | HelloBello offers freshly cooked and cooled delivered human-grade food tailored to each dog’s nutritional needs. HelloBello is a PetTech company with a strong focus on the German speaking markets (for now). HelloBello’s personalized meals are free of any by-products and are portioned, packaged, and delivered directly to your door. By working with aspecialized veterinarian, HelloBello is able to derive each dog’s exact nutritional needs based on a proprietary algorithm. The recipes are made of natural sources like millet and seaweed, instead of heavy use of supplements, which makes it easier for the dog to absorb and get true nutritional benefits.Our credo in German is " ... Frisch. Individuell. Geliefert. - Frischfutter ist einfach besser ..." | $4.1M | Series A | Jan 09, 2025 |  |
| Karri | Karri is a modern, data-enabled walkie-talkie for kids aged 4-10, which offers a screen-free device for children and easy to use smartphone apps for parents. Children can send a message by simply pushing the button on their Karri. Parents can receive and send messages back via your app and see where they are via GPS tracking. | $3.2M | Pre-Seed | May 22, 2024 |  |
| HelloBello | HelloBello offers freshly cooked and cooled delivered human-grade food tailored to each dog’s nutritional needs. HelloBello is a PetTech company with a strong focus on the German speaking markets (for now). HelloBello’s personalized meals are free of any by-products and are portioned, packaged, and delivered directly to your door. By working with aspecialized veterinarian, HelloBello is able to derive each dog’s exact nutritional needs based on a proprietary algorithm. The recipes are made of natural sources like millet and seaweed, instead of heavy use of supplements, which makes it easier for the dog to absorb and get true nutritional benefits.Our credo in German is " ... Frisch. Individuell. Geliefert. - Frischfutter ist einfach besser ..." | $1.7M | Seed | Nov 23, 2022 |  |
| HelloBello | HelloBello offers freshly cooked and cooled delivered human-grade food tailored to each dog’s nutritional needs. HelloBello is a PetTech company with a strong focus on the German speaking markets (for now). HelloBello’s personalized meals are free of any by-products and are portioned, packaged, and delivered directly to your door. By working with aspecialized veterinarian, HelloBello is able to derive each dog’s exact nutritional needs based on a proprietary algorithm. The recipes are made of natural sources like millet and seaweed, instead of heavy use of supplements, which makes it easier for the dog to absorb and get true nutritional benefits.Our credo in German is " ... Frisch. Individuell. Geliefert. - Frischfutter ist einfach besser ..." | $1.7M | Seed | Nov 23, 2022 |  |
| Filu | Filu is a veterinary company that provides medical pet care. The company creates technologically advanced veterinary clinics for upcoming veterinarians and pet owners. Filu was established in 2022 in Berlin, Germany. | $2.1M | Seed | Nov 23, 2022 |  |
| Filu | Filu is a veterinary company that provides medical pet care. The company creates technologically advanced veterinary clinics for upcoming veterinarians and pet owners. Filu was established in 2022 in Berlin, Germany. |  | Seed | Jun 16, 2022 |  |

7 of 7 investments shown.

## Co-investors
- [Hansmen Group](https://shizune.co/investors/profile/hansmen-group) — VC Fund, 4 deals together
- [Companion Fund](https://shizune.co/investors/profile/companion-fund) — VC Fund, 3 deals together
- [Square One Foods](https://shizune.co/investors/profile/square-one-foods) — VC Fund, 3 deals together
- [1731 MGMT](https://shizune.co/investors/profile/1731MGMT) — VC Fund, 1 deal together
- [468 Capital](https://shizune.co/investors/profile/468-capital) — VC Fund, 1 deal together
- [Auxxo](https://shizune.co/investors/profile/auxxo) — VC Fund, 1 deal together

## About Tractive

VC Fund · Pasching, Austria

Tractive is global market leader in GPS Tracking, Activity & Health Monitoring for cats and dogs. The company was founded in 2012 and is headquartered in Pasching, Austria.

5 contacts available at Tractive.

| Name | Title | Profile |
| --- | --- | --- |
| Andrea Lu | Senior Digital Marketing Manager | https://shizune.co/investors/profile/andrea-lu |
| Andrew Bleiman | EVP, North America | https://shizune.co/investors/profile/andrew-bleiman |
| Michael Hurnaus | Co-Founder & CEO | https://shizune.co/investors/profile/michael-hurnaus |
| Michael Lettner | Director of R&D + Co-Founder | https://shizune.co/investors/profile/michael-lettner |
| Michael Tschernuth | Co-Founder | https://shizune.co/investors/profile/michael-tschernuth |

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## FAQ

### What does Michael Hurnaus invest in?

Michael Hurnaus invests primarily in Pet, Wellness and Veterinary startups, most often at Seed and Pre-Seed stage. Most of the 7 investments tracked by Shizune back companies in Austria. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Michael Hurnaus's check size?

Michael Hurnaus typically joins rounds of $1.7M–$2.1M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Michael Hurnaus participates in.

### When did Michael Hurnaus last invest?

The most recent investment recorded for Michael Hurnaus closed in Jul 2025. Shizune tracks 7 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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