# Michael Rubin

> Michael Rubin is a seed investor at Fanatics backing Software, E-Commerce and Fashion. See 15 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Fanatics](https://shizune.co/investors/profile/fanatics)
- Location: Greater Philadelphia Area, United States
- Total investments: 15
- Last investment: Oct 2025
- Lead investor: 13%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/michaelgrubin/
- Website: https://x.com/michaelrubin

Michael Rubin is a seed investor at Fanatics in Greater Philadelphia Area focused on Software and E-Commerce. Michael Rubin is the Founder and Chief Executive Officer of Fanatics, a leading global digital sports platform. Since launching Fanatics in 2011, he has purposefully evolved the organization into a multi-faceted sports enterprise encompassing collectibles, trading cards, licensed merchandise, sports betting, live events, and more, with over 22,000employees dedicated to relentlessly enhancing the fan experience. As of 2025, Fanatics comprises several innovative businesses, including Fanatics Commerce, Fanatics Collectibles, Fanatics Betting and Gaming, and Fanatics Events, which is home to Fanatics Fest. By solidifying that its umbrella of businesses has a stake in nearly every aspect of the industry, each offering exclusive products and services, Michael and Fanatics have reimagined sports fandom. Raised in Lafayette Hill, Pennsylvania, Michael exhibited entrepreneurial flair from a young age. At 12 years old, he used his parents’ basement to launch a ski-tuning operation that evolved into a formal ski shop — Mike’s Ski and Sport — a couple of years later. In 1998, he founded a company that became known as GSI Commerce, which provided e-commerce services to major retailers and brands. He sold GSI Commerce to eBay in 2011 for $2.4 billion, strategically reacquired the sports merchandise division, Fanatics, and grew it into the renowned sports business that exists today.Beyond his business ventures, Michael is a committed philanthropist and social justice advocate. He co-founded and serves as co-chair of REFORM Alliance, which addresses systemic issues within the U.S. probation and parole system. He is the Director of the Fanatics Foundation board, through which he has spearheaded partnerships with organizations like Make-A-Wish to create life-changing experiences for children with critical illnesses.In recognition of his influence in the sports business sector, Michael has received several prestigious accolades. In 2025, Billboard included his name on its “Sports & Music Power Players” list, highlighting his impact at the intersection of sports and entertainment. The year prior, Sports Illustrated included him in its 2024 roundup of “The 50 Most Influential Figures in Sports.” He was honored as “Sports Executive of the Year” in 2022 by Sports Business Journal, the same publication that named him “Most Influential Person in Sports Business” in 2021 and has regularly featured him among “The Most Influential People in Sports Business” since 2015.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 3 | 20% |
| E-Commerce | 3 | 20% |
| Fashion | 2 | 13% |
| Blockchain | 2 | 13% |
| Manufacturing | 2 | 13% |

39 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 5 | 33% |
| Angel | 2 | 13% |
| Venture - Series Unknown | 2 | 13% |
| Series A | 1 | 7% |
| Series B | 1 | 7% |

7 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 10 | 67% |
| Canada | 1 | 7% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Fanable | Fanable is a Web3 marketplace specialized in Pokémon, comic books, and collectibles, allowing users to purchase, sell, and engage with their favorite products in both physical and digital forms. | $11.5M | Venture - Series Unknown | Oct 09, 2025 |  |
| Phia | Phia is a company that provides a tool for online shoppers to compare prices and discover better deals across thousands of retailers and resale platforms. It offers a browser extension and a mobile app that include features such as price-comparison, alerts for price changes, and suggestions of similar or used items when an item seems overpriced.Phia draws on data to help users assess whether a listed price is fair, high, or typical. It also curates personalized shopping feeds and editorial picks based on shoppers’ behavior and preferences. The goal is to simplify decision-making for consumers by consolidating options and insights into one interface. | $8M | Seed | Sep 18, 2025 |  |
| Bot-It | Bot-It is a platform for artificial intelligence that helps consumers and organizations to automate internet chores. | $300K | Angel | Oct 16, 2023 |  |
| Glove Wrap | Glove Wrap is a latex-free, thermoplastic elastomer band with the precise thickness, width, and length required to break in and shape your complete baseball glove while making the ideal pocket. Wrapping your glove with Glove Wrap applies pressure to the glove, reshaping it for easy use. | $50K | Angel | Oct 16, 2023 |  |
| Kasheesh | Kasheesh is a fintech company that provides financial services. | $3M | Seed | Feb 09, 2023 |  |
| Bezel | Bezel is a technology marketplace that focuses on buying and selling watches. Bezel was founded in 2021 and was headquartered in Los Angeles, California. | $8M | Seed | Jan 10, 2023 |  |
| D'Amelio family | The D'Amelio family is operating as a family investment firm. | $6M | Seed | Sep 06, 2022 |  |
| Ethernal Labs | Ethernal Labs is a multidisciplinary studio that is leveraging the interactivity and utility of web 3 technology. Ethernal Labs is the premier creative and technology studio for NFT Creation, Metaverse Integration, Fan Tokens, P2E Gaming, and Virtual experiences. | $20M | Seed | Feb 10, 2022 |  |
| Dream Pops | Dream Pops manufactures and markets plant-based frozen desserts formulated with coconut milk, coconut sugar, fruits and herbs. Inspired by Colombian paletas, varieties include mixed berry, chocolate with lion’s mane mushroom, vanilla matcha, coconut latte, and mango rosemary. | $6M | Venture - Series Unknown | Nov 10, 2021 |  |
| Stord | Stord is on a mission to migrate supply chains to the cloud—empowering brands to build sophisticated, agile, and integrated supply chains.Founded in 2015 and headquartered in the heart of Atlanta's vibrant tech community, Stord is pioneering the world's first Cloud Supply Chain. The Cloud Supply Chain is the convergence of the digitaland physical elements of logistics. With Stord's Cloud Supply Chain, businesses can build, expand, and optimize their physical supply chain operations across freight, warehousing, and fulfillment, with the speed, flexibility, and ease of modern cloud software. With a single integration, businesses achieve end-to-end visibility into their whole supply chains from a single dashboard and gain access to Stord's network of hundreds of warehouses, fulfillment centers, and carriers.They are a rapidly growing team that is backed by over $125M from leading investors such as Kleiner Perkins, Founders Fund, BOND, D1 Capital, and more (investors in Amazon, Google, Twitter, and more). They've received awards and recognition from TechCrunch, the Wall Street Journal, VentureBeat, Fortune, Forbes, Inc., TAG, Atlanta Business Chronicle, and more.The future of supply chains is in the cloud. Come help us help businesses out-deliver their competition with the Cloud Supply Chain. | $90M | Series D | Sep 14, 2021 |  |

10 of 15 investments shown.

## Co-investors
- [ARC Angel Fund](https://shizune.co/investors/profile/arc-angel-fund) — VC Fund, 4 deals together
- [Nextstage Capital](https://shizune.co/investors/profile/nextstage-capital) — VC Fund, 4 deals together
- [Gabriel Investments](https://shizune.co/investors/profile/gabriel-investments) — VC Fund, 3 deals together
- [Innovation Ventures](https://shizune.co/investors/profile/innovation-ventures) — VC Fund, 3 deals together
- [Robin Hood Ventures](https://shizune.co/investors/profile/robin-hood-ventures) — VC Fund, 3 deals together
- [Courtside Ventures](https://shizune.co/investors/profile/courtside-ventures) — VC Fund, 2 deals together

## About Fanatics

VC Fund · Jacksonville, United States

Fanatics designs, manufactures, and distributes high-quality fan gear and jerseys across retail channels, better serving the real-time expectations of leagues, teams, fans, and retailers in today’s mobile-first, on-demand culture. The company was founded in 1995 and is headquartered in Jacksonville, Florida.

5 contacts available at Fanatics.

| Name | Title | Profile |
| --- | --- | --- |
| Gerald Storch | Director | https://shizune.co/investors/profile/gerald-storch |
| Michael Rubin | Executive Chairman | https://shizune.co/investors/profile/michael-g-rubin |
| Subha Shetty | Vice President Of Product Management | https://shizune.co/investors/profile/subha-shetty |
| Adam Karol | Board Observer | https://shizune.co/investors/profile/adam-karol |
| Chris Orton | CMO / CRO | https://shizune.co/investors/profile/chris-orton |

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## FAQ

### What does Michael Rubin invest in?

Michael Rubin invests primarily in Software, E-Commerce and Fashion startups, most often at Seed and Angel stage. Most of the 15 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Michael Rubin last invest?

The most recent investment recorded for Michael Rubin closed in Oct 2025. Shizune tracks 15 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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