# Michael Arrieta

> Michael Arrieta is a seed investor at Garden City Equity (Atlanta) backing Retail and E-Commerce. See 13 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Garden City Equity](https://shizune.co/investors/profile/garden-city)
- Location: Atlanta, United States
- Total investments: 13
- Last investment: Jul 2023
- Lead investor: 15%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/michaelarrieta
- X (Twitter): http://www.twitter.com/mikearrieta
- Website: https://branded.me/mikearrieta

Michael Arrieta is a private equity investor, venture capitalist, and technology entrepreneur.He is the Founder & CEO of Garden City Companies, a purpose-driven holding company that acquires small to mid-sized companies and grows them through culture, technology, and sales.In 2016, he also founded MAV Ventures to serve as Michael &Veronica Arrieta’s private family-office investment company. They have now invested in nearly 100 companies and funds including Impossible Foods, Lime, Blue Bottle Coffee, Tonal, SalesLoft, Styleseat, Pray.com, OneFootball, Unqork, etc. Michael was an early employee at DocuSign where he served as Global Vice President, General Manager, and Chief of Staff to the Chairman/CEO. DocuSign ($DOCU) which ultimately achieved a $50B market cap with 5,000 employees. Prior he was a leader at Wyse Technology, which sold to Dell in 2012 for $1B+ where he went on to serve as the youngest-ever Chief of Staff at Dell. Michael is the cofounder and Board Director at New Story, a non-profit that has built 2,000+ new homes in developing countries and is known for creating the world’s first 3D printed home in which he was recognized by Forbes as “30 under 30” for social impact. He graduated from the University of Alabama with a Bachelor of Arts degree in Business Management, lives in Atlanta.Michael is passionate about helping companies grow and people thrive, while honoring God in everything he does.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.7M–$4M |
| Series A | $6M–$16M |
| Series C | $30M–$72M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Retail | 3 | 23% |
| E-Commerce | 3 | 23% |
| Construction | 2 | 15% |
| Food and Beverage | 2 | 15% |
| News | 1 | 8% |

28 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 15% |
| Series A | 2 | 15% |
| Series C | 2 | 15% |
| Private Equity | 2 | 15% |
| Series E | 1 | 8% |

7 stages tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Wathco General Contractors | Wathco General Contractors engages in commercial renovations and remodels. |  | Private Equity | Jul 24, 2023 |  |
| Rhone Apparel | Rhone was born out of a need-created to fill the void in the modern mens lifestyle offering. To provide an attire option with purpose-clothing that refuses to be designated as business or leisure or any pursuit between. For the man that values form and function alike. For the man that demands something technical enough to keep up with him in hisactive pursuits and stylish enough to keep up with the rest of his lifestyle. Our aim is to deliver the most premium quality mens active apparel that leaves you inspired. |  | Venture - Series Unknown | Jul 01, 2022 |  |
| Garden City Equity | Garden City Equity is a people-first holding company that acquires blue and white-collar service businesses from owners seeking a retirement succession or liquidity plan. | $50M |  | Mar 01, 2020 |  |
| AdQuick | AdQuick is a marketplace to buy and sell outdoor advertising. Founded in 2016, the company is headquartered in Los Angeles, California, United States. | $6M | Series A | Feb 13, 2020 |  |
| Evolv Technology | Evolv Technology provides touchless security screening systems that ensure safety without sacrificing the visitor experience.Evolv’s Mosaiq Platform provides a first-of-its-kind solution, integrating real-time video surveillance with extremely low false alarms, walkthrough firearm, and explosive detection, facial recognition, and securityanalytics. Based in Waltham, Massachusetts, and led by veterans of the physical screening industry including the TSA, FBI, CIA, Secret Service, and Homeland Security, Evolv is dedicated to helping government agencies and private businesses protect their soft targets and their hard assets. | $30M | Series C | Jan 07, 2020 |  |
| Extend, Inc. | Extend is an API first company that allows any merchant to offer extended warranties and protection plans, both online and offline, while also providing the merchant's end customers with a vastly improved and modern support experience that eliminates many of the issues customers face today with legacy underwriters. Their intelligent decisionengine uses machine learning to optimize warranty offers in real-time, thereby improving warranty and cart conversions and generating the most revenue for the merchant. Extend platform is integrated into leading eCommerce solutions including Shopify, Magento, Salesforce Commerce Cloud, BigCommerce, and others so that they can be up and running quickly, with no technical requirements. They also provide custom API integrations for larger merchants who have their own eCommerce platform. It stores all the details of an individual's product purchase and warranty plan for them, while also assisting throughout the claim process to create a seamless experience from start to finish.It was founded in 2019 and is headquartered in San Francisco, California. | $16.4M | Series A | Nov 06, 2019 |  |
| Impossible Foods | Impossible Foods focuses on developing plant-based substitutes for meat, dairy, and fish products. It selects specific proteins and nutrients from greens, seeds, and grains to recreate the experience of meats and dairy products. Founded by Patrick Brown and Monte Casino in 2011, Impossible Foods is headquartered in Redwood City, California. | $300M | Series E | May 01, 2019 |  |
| Extend, Inc. | Extend is an API first company that allows any merchant to offer extended warranties and protection plans, both online and offline, while also providing the merchant's end customers with a vastly improved and modern support experience that eliminates many of the issues customers face today with legacy underwriters. Their intelligent decisionengine uses machine learning to optimize warranty offers in real-time, thereby improving warranty and cart conversions and generating the most revenue for the merchant. Extend platform is integrated into leading eCommerce solutions including Shopify, Magento, Salesforce Commerce Cloud, BigCommerce, and others so that they can be up and running quickly, with no technical requirements. They also provide custom API integrations for larger merchants who have their own eCommerce platform. It stores all the details of an individual's product purchase and warranty plan for them, while also assisting throughout the claim process to create a seamless experience from start to finish.It was founded in 2019 and is headquartered in San Francisco, California. | $4M | Seed | Jan 07, 2019 |  |
| Blue Bottle Coffee | Blue Bottle Coffee is a coffee roaster and retailer platform that delivers coffee subscriptions to doorsteps nationwide. Blue Bottle Coffee is a passionate team of hundreds around the world, united by the simple purpose of getting great coffee to everyone who asks for it whether that be in our cafes or at home. Blue Bottle is headquartered inOakland, California, and has retail and business operations in the Bay Area, Los Angeles, New York, and Tokyo. | $72M | Series C | Jun 04, 2015 |  |
| Haystack News | Haystack TV is the leading OTT news service featuring video news content from 150+ content partners including Bloomberg, AP, CBS, Hearst, and TV stations nationwide. Haystack TV is consistently the top-rated news service on connected TV platforms such as Apple TV, Roku, and Android TV. Google selected Haystack TV as the “Best TV Experience” for the2017 Google Play Awards together with Netflix and RedBull TV. | $1.7M | Seed | Apr 07, 2015 |  |

10 of 13 investments shown.

## Co-investors
- [Ethos Family Office](https://shizune.co/investors/profile/almanack-family-office) — VC Fund, 1 deal together
- [Bracket Capital](https://shizune.co/investors/profile/bracket-capital) — VC Fund, 1 deal together
- [Eudemian Ventures](https://shizune.co/investors/profile/eudemian-ventures) — VC Fund, 1 deal together
- [General Global Capital](https://shizune.co/investors/profile/general-global-capital) — VC Fund, 1 deal together
- [Google Ventures](https://shizune.co/investors/profile/google-ventures) — VC Fund, 1 deal together
- [Graph Ventures](https://shizune.co/investors/profile/graph-ventures) — VC Fund, 1 deal together

## About Garden City Equity

VC Fund · Atlanta, United States

Garden City Equity is a people-first holding company that acquires blue and white-collar service businesses from owners seeking a retirement succession or liquidity plan.

1 contacts available at Garden City Equity.

| Name | Title | Profile |
| --- | --- | --- |
| Michael Arrieta | Founder & CEO | https://shizune.co/investors/profile/michael-arrieta |

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## FAQ

### What does Michael Arrieta invest in?

Michael Arrieta invests primarily in Retail, E-Commerce and Construction startups, most often at Seed and Series A stage. Most of the 13 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Michael Arrieta's check size?

Michael Arrieta typically joins rounds of $1.7M–$4M at Seed, $6M–$16M at Series A and $30M–$72M at Series C. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Michael Arrieta participates in.

### When did Michael Arrieta last invest?

The most recent investment recorded for Michael Arrieta closed in Jul 2023. Shizune tracks 13 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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