# MetaBrand Capital

> MetaBrand Capital is a VC fund in Edison backing Tea and Coffee. See 3 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Edison, United States
- Total investments: 3
- Last investment: Dec 2021
- Lead investor: 33%
- Fund size: $25M
- Last fund: Jan 2015
- Last updated: Aug 2026
- X (Twitter): https://www.twitter.com/metabrandcorp
- Website: http://www.metabrandcorp.com
- Facebook: https://www.facebook.com/metabrandcorp

MetaBrand Capital is a VC fund in Edison focused on Tea and Coffee. Created by natural products industry veteran and Steaz Tea Co-founder Eric Schnell, MetaBrand, a "Quadruple Bottom-Line," Certified B Corporation based in Edison, NJ, offers turnkey "R&D to retail" services to start-up and early-stage natural and organic beverage and supplement brands, including product formulation,manufacturing, distribution, sales, and marketing strategies. MetaBrand Capital, a private-equity "conscious capital" fund, is the investment pillar of MetaBrand. Visit www.metabrandcorp.com, www.metabrandcorp.com/pillar/capital/.

## Contacts

5 contacts available for MetaBrand Capital. Shizune tracks 1 team members at MetaBrand Capital. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/metabrand-capital?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Tea | 1 | 33% |
| Coffee | 1 | 33% |
| Real Time | 1 | 33% |
| Blockchain | 1 | 33% |
| E-Commerce | 1 | 33% |

9 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Funding Round | 2 | 67% |
| Seed | 1 | 33% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Spain | 1 | 33% |
| United States | 1 | 33% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Andrey Ayrapetov | R&D and Laboratory Creative Director at Large | 0 | https://shizune.co/investors/profile/andrey-ayrapetov |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Outer Ring | Outer Ring is a play-to-earn MMORPG (Massively Multiplayer Online Role-Playing Game) video game in the science fiction and fantasy universe. The game model is freemium, i.e., the player can access and play from the very first moment without paying anything and can obtain benefits by earning achievements. | $6M | Seed | Dec 31, 2021 |  |
| Outer Ring | Outer Ring is a play-to-earn MMORPG (Massively Multiplayer Online Role-Playing Game) video game in the science fiction and fantasy universe. The game model is freemium, i.e., the player can access and play from the very first moment without paying anything and can obtain benefits by earning achievements. | $6M |  | Dec 15, 2021 |  |
| Runa | Runa provides solutions to increase conversions and maximize profits in real-time on online merchants' Websites. In 2008, more than $21 billion was spent on online marketing to drive traffic to online merchant Websites with mechanisms such as display ads, search optimization, lead generation, and affiliate marketing. However, conversion ratesof visitors to actual sales on the Website averaged only 2-3%. Over 97% of Website visitors dropped off without making a purchase. Runa allows online merchants to more than double the conversion rate of visitors. A one percentage point increase in conversions from visitors to sales among all the existing online merchants is equivalent to them spending approximately an additional $7 billion on online advertising at current efficiencies. | $5.8M |  | Oct 14, 2014 |  |

3 of 3 investments shown.

## Co-investors
- [Avstar Capital](https://shizune.co/investors/profile/avstar-capital) — VC Fund, 2 deals together
- [DEXT Force Ventures](https://shizune.co/investors/profile/dext-force-ventures) — VC Fund, 2 deals together
- [DEXTools](https://shizune.co/investors/profile/dextools) — VC Fund, 2 deals together
- [Dreamboat Capital](https://shizune.co/investors/profile/dreamboat-capital) — VC Fund, 2 deals together
- [Leitmotiv Private Equity](https://shizune.co/investors/profile/full-global-investments) — VC Fund, 2 deals together
- [Play The Game Agency](https://shizune.co/investors/profile/play-the-game-agency) — VC Fund, 2 deals together

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## FAQ

### What does MetaBrand Capital invest in?

MetaBrand Capital invests primarily in Tea, Coffee and Real Time startups, most often at Funding Round and Seed stage. Most of the 3 investments tracked by Shizune back companies in Spain. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact MetaBrand Capital?

Public channels for MetaBrand Capital include X (Twitter), the website linked on this profile and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at MetaBrand Capital?

The team at MetaBrand Capital includes Andrey Ayrapetov (R&D and Laboratory Creative Director at Large). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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