# MediaMatters

> MediaMatters is a VC fund in Hilversum backing Analytics, Web Design and Advertising. See 2 investments, check sizes, portfolio. Updated Sep 2026.

- Type: VC Fund
- Location: Hilversum, The Netherlands
- Total investments: 2
- Last investment: Jan 2021
- Lead investor: 0%
- Last updated: Sep 2026
- LinkedIn: https://www.linkedin.com/company/mediamatters-vc
- X (Twitter): https://twitter.com/MediaMattersVC
- Website: http://mediamatters.vc/
- Facebook: https://www.facebook.com/mediamattersvc/?fref=ts

MediaMatters is a VC fund in Hilversum focused on Analytics and Web Design. The objective of MediaMatters is to accelerate start-ups and scale-ups. This will be achieved through collaboration with established organisations, service providers and knowledge institutes.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Analytics | 1 | 50% |
| Web Design | 1 | 50% |
| Advertising | 1 | 50% |
| Machine Learning | 1 | 50% |
| Data Visualization | 1 | 50% |

6 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 1 | 50% |
| Pre-Seed | 1 | 50% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Attention Insight | Attention Insight improves advertising campaign results and design performance with pre-launch analytics. Attention Insight is a visual attention prediction algorithm based on deep learning. Within minutes it will accurately predict where people will look while engaging in content.Attention Insight's predictive heatmaps generated by AIenables users to make user-centric, data-driven decisions about designs, without the labor-heavy process of data collection. | $344.2K | Pre-Seed | Jan 18, 2021 |  |
| Attention Insight | Attention Insight improves advertising campaign results and design performance with pre-launch analytics. Attention Insight is a visual attention prediction algorithm based on deep learning. Within minutes it will accurately predict where people will look while engaging in content.Attention Insight's predictive heatmaps generated by AIenables users to make user-centric, data-driven decisions about designs, without the labor-heavy process of data collection. | $318K | Seed | Jan 01, 2021 |  |

2 of 2 investments shown.

## Co-investors
- [Open Circle Capital](https://shizune.co/investors/profile/open-circle-capital) — VC Fund, 3 deals together
- [Coinvest Capital](https://shizune.co/investors/profile/coinvest-capital) — VC Fund, 2 deals together
- [Lithuanian Business Angel Network](https://shizune.co/investors/profile/lithuanian-business-angel-network) — VC Fund, 2 deals together
- [Movens Capital](https://shizune.co/investors/profile/movens-capital) — VC Fund, 2 deals together
- [PFR Ventures](https://shizune.co/investors/profile/pfr-ventures) — VC Fund, 2 deals together
- [European regional development fund (ERDF)](https://shizune.co/investors/profile/european-regional-development-fund-erdf) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund

## FAQ

### What does MediaMatters invest in?

MediaMatters invests primarily in Analytics, Web Design and Advertising startups, most often at Seed and Pre-Seed stage. Most of the 2 investments tracked by Shizune back companies in Lithuania. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did MediaMatters last invest?

The most recent investment recorded for MediaMatters closed in Jan 2021. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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