# mediaforgrowth

> mediaforgrowth is a VC fund in London backing Golf and Retail. See 5 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: London, United Kingdom
- Total investments: 5
- Last investment: Feb 2026
- Lead investor: 40%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/mfg-co
- X (Twitter): https://twitter.com/mediaforgrowth
- Website: https://www.mediaforgrowth.co

mediaforgrowth is a VC fund in London focused on Golf and Retail. MFG is the next-gen capital partner for challenger brands shaping the future of how people eat, live, and grow. We invest premium advertising into growth-stage brands in exchange for minority stakes, providing strategy, creative, and measurement to help founders scale efficiently. Our average ticket sizes range from $1M to $10M, with the capacityto go higher.Our investment model allows brands to access premium video and audio advertising early, accelerating brand recognition and driving cash-efficient growth toward premium valuations. Our media partners cover all major media types and are among the leaders in their respective categories. Through our media capital alliance, we support brands scale across the world.

## Contacts

5 contacts available for mediaforgrowth. Shizune tracks 3 team members at mediaforgrowth. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/mediaforgrowth?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $2M–$3.2M |
| Venture - Series Unknown | $3.5M–$7M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Golf | 1 | 20% |
| Retail | 1 | 20% |
| Sports | 1 | 20% |
| Travel | 1 | 20% |
| Jewelry | 1 | 20% |

12 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 40% |
| Funding Round | 1 | 20% |
| Venture - Series Unknown | 1 | 20% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Canada | 1 | 20% |
| Denmark | 1 | 20% |
| Switzerland | 1 | 20% |
| United States | 1 | 20% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Diana Florescu | CEO and Founder | 2 | https://shizune.co/investors/profile/diana-florescu-e197 |
| Douglas Cajas | Head of Media Investments | 0 | https://shizune.co/investors/profile/douglas-cajas |
| Maria Rodideal | Operations Manager | 0 | https://shizune.co/investors/profile/maria-rodideal |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Kaex | KAEX® basic is a nutritional supplement that reloads the body with vital elements after intense training or social drinking, thereby improving regeneration and mitigating mental and physical fatigue the next day. After partying, i.e., excessive alcohol consumption, KAEX® basic reduces damages to the body by preventing nutritional deficiencies andcan be complemented with KAEX® dolo - an OTC pharmaceutical that gives symptomatic relief to hangover symptoms - making it the safest and efficacious hangover treatment ever to be developed. In sports, KAEX® basic is increasingly being used by professional athletes. | $3.5M | Venture - Series Unknown | Feb 19, 2026 |  |
| Wove | Wove is an online custom jewelry company, that provides engagement rings. | $2M | Seed | Sep 10, 2025 |  |
| Kaex | KAEX® basic is a nutritional supplement that reloads the body with vital elements after intense training or social drinking, thereby improving regeneration and mitigating mental and physical fatigue the next day. After partying, i.e., excessive alcohol consumption, KAEX® basic reduces damages to the body by preventing nutritional deficiencies andcan be complemented with KAEX® dolo - an OTC pharmaceutical that gives symptomatic relief to hangover symptoms - making it the safest and efficacious hangover treatment ever to be developed. In sports, KAEX® basic is increasingly being used by professional athletes. | $7M | Venture - Series Unknown | Jul 11, 2025 |  |
| Tryp.com | Traveltech: an AI platform that enables multi-destination traveling | $3.2M | Seed | Jan 23, 2025 |  |
| LA Golf | LA Golf is a designer, developer, and manufacturer of golf shafts. | $5M |  |  |  |

5 of 5 investments shown.

## Co-investors
- [EdenBase](https://shizune.co/investors/profile/edenbase-d10d) — VC Fund, 1 deal together
- [German Media Pool](https://shizune.co/investors/profile/gmpvc-german-media-pool) — VC Fund, 1 deal together
- [Iberis Capital](https://shizune.co/investors/profile/iberis-capital) — VC Fund, 1 deal together
- [ITV](https://shizune.co/investors/profile/itv) — VC Fund, 1 deal together

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## FAQ

### What does mediaforgrowth invest in?

mediaforgrowth invests primarily in Golf, Retail and Sports startups, most often at Seed and Funding Round stage. Most of the 5 investments tracked by Shizune back companies in Canada. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is mediaforgrowth's check size?

mediaforgrowth typically joins rounds of $2M–$3.2M at Seed and $3.5M–$7M at Venture - Series Unknown. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds mediaforgrowth participates in.

### How do I contact mediaforgrowth?

Public channels for mediaforgrowth include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at mediaforgrowth?

The team at mediaforgrowth includes Diana Florescu (CEO and Founder), Douglas Cajas (Head of Media Investments) and Maria Rodideal (Operations Manager). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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