# Mayfair Equity Partners

> Mayfair Equity Partners is a VC fund backing Advertising and FinTech. See 21 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: London, United Kingdom
- Total investments: 21
- Last investment: Jul 2025
- Lead investor: 67%
- Fund size: $877M
- Last fund: Feb 2018
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/mayfair-equity-partners-llp
- Website: http://www.mayfairequity.com/

Mayfair Equity Partners is a VC fund in London focused on Advertising and FinTech. Mayfair Equity Partners provides buyout and growth capital to dynamic businesses in the TMT and Consumer sectors.

## Contacts

5 contacts available for Mayfair Equity Partners. Shizune tracks 11 team members at Mayfair Equity Partners. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/mayfair-equity-partners?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Series C | $13M–$50M |
| Series D | $45M–$150M |
| Private Equity | $35M–$41M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Advertising | 3 | 14% |
| FinTech | 2 | 10% |
| Finance | 2 | 10% |
| Software | 2 | 10% |
| Marketing | 2 | 10% |

33 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series C | 4 | 19% |
| Series D | 4 | 19% |
| Private Equity | 4 | 19% |
| Series E | 2 | 10% |
| Secondary Market | 2 | 10% |

8 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United Kingdom | 6 | 29% |
| United States | 2 | 10% |
| Italy | 1 | 5% |
| Germany | 1 | 5% |
| The Netherlands | 1 | 5% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Daniel Sasaki | Managing Partner | 3 | https://shizune.co/investors/profile/daniel-sasaki |
| Tushar Pabari | Chief Financial Officer | 0 | https://shizune.co/investors/profile/tushar-pabari |
| Bertie Aykroyd | Partner | 0 | https://shizune.co/investors/profile/bertie-aykroyd |
| Ihar Valodzin | Senior Associate | 0 | https://shizune.co/investors/profile/ihar-valodzin |
| Kunal Dasgupta | Partner | 7 | https://shizune.co/investors/profile/kunal-dasgupta |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Willow Wealth | Willow Wealth enables you to build a complete private markets portfolio across real estate, private credit, private equity, and more. Our platform provides access to differentiated individual investments and diversified funds, as well as an automated investing solution that handles everything for you. No matter your goals, our platform aims to makeprivate markets investing simple and accessible. Join more than 500,000 members and start investing in private markets today at willowwealth.com. | $77M | Series D | Jul 22, 2025 |  |
| Willow Wealth | Willow Wealth enables you to build a complete private markets portfolio across real estate, private credit, private equity, and more. Our platform provides access to differentiated individual investments and diversified funds, as well as an automated investing solution that handles everything for you. No matter your goals, our platform aims to makeprivate markets investing simple and accessible. Join more than 500,000 members and start investing in private markets today at willowwealth.com. |  | Series D | Jun 02, 2025 |  |
| Willow Wealth | Willow Wealth enables you to build a complete private markets portfolio across real estate, private credit, private equity, and more. Our platform provides access to differentiated individual investments and diversified funds, as well as an automated investing solution that handles everything for you. No matter your goals, our platform aims to makeprivate markets investing simple and accessible. Join more than 500,000 members and start investing in private markets today at willowwealth.com. | $45M | Series D | Jun 02, 2025 |  |
| BizAway | BizAway is an easy and comprehensive solutions for managing all your travels, from the booking to the administrative phase. | $39M | Private Equity | Sep 16, 2024 |  |
| OVO Energy | OVO Energy is an independent energy technology company and supplier. The company was launched in 2009. OVO Energy is set to make energy cheaper, greener, and simpler. The company has brought great service, clear information, and honesty to a broken industry. These days our sights are set higher. | $257.1M | Private Equity | Jul 21, 2023 |  |
| EGYM | EGYM makes the gym work for everyone. They provide gym operators, trainers and members with the technology to advance the user experience and thus make gyms more profitable. There is their own EGYM cloud where they connect all hardware on the training floor (supplier independent) into one cloud and they provide trainers and members via theirTrainer App and Member App access to that data. As the strength area is typically purely mechanical they have even developed their own smart strength machines-connected to their cloud as well. |  | Series F | Jul 05, 2023 |  |
| Ultraleap | Ultraleap is the world leader in mid-air haptics and 3D hand tracking. The company's breakthrough haptic technology (previously Ultrahaptics) uses ultrasound to create rich, three-dimensional shapes and textures that can be felt, but not seen. | $80.9M | Series D | Nov 17, 2021 |  |
| Willow Wealth | Willow Wealth enables you to build a complete private markets portfolio across real estate, private credit, private equity, and more. Our platform provides access to differentiated individual investments and diversified funds, as well as an automated investing solution that handles everything for you. No matter your goals, our platform aims to makeprivate markets investing simple and accessible. Join more than 500,000 members and start investing in private markets today at willowwealth.com. | $50M | Series C | Nov 17, 2021 |  |
| Willow Wealth | Willow Wealth enables you to build a complete private markets portfolio across real estate, private credit, private equity, and more. Our platform provides access to differentiated individual investments and diversified funds, as well as an automated investing solution that handles everything for you. No matter your goals, our platform aims to makeprivate markets investing simple and accessible. Join more than 500,000 members and start investing in private markets today at willowwealth.com. | $50M | Series C | Nov 17, 2021 |  |
| EGYM | EGYM makes the gym work for everyone. They provide gym operators, trainers and members with the technology to advance the user experience and thus make gyms more profitable. There is their own EGYM cloud where they connect all hardware on the training floor (supplier independent) into one cloud and they provide trainers and members via theirTrainer App and Member App access to that data. As the strength area is typically purely mechanical they have even developed their own smart strength machines-connected to their cloud as well. | $41M | Series E | Sep 16, 2021 |  |

10 of 21 investments shown.

## Co-investors
- [Ahren Innovation Capital](https://shizune.co/investors/profile/ahren-innovation-capital) — VC Fund, 2 deals together
- [Amadeus Capital Partners](https://shizune.co/investors/profile/amadeus-capital-partners) — VC Fund, 2 deals together
- [Baillie Gifford](https://shizune.co/investors/profile/baillie-gifford) — VC Fund, 2 deals together
- [Edison Partners](https://shizune.co/investors/profile/edison-ventures) — VC Fund, 2 deals together
- [Highland Europe](https://shizune.co/investors/profile/highland-capital-partners-europe) — VC Fund, 2 deals together
- [Hoxton Ventures](https://shizune.co/investors/profile/hoxton-ventures) — VC Fund, 2 deals together

## Similar investors

### Similar stage
- [Sequoia Capital](https://shizune.co/investors/profile/sequoia-capital) — VC Fund
- [New Enterprise Associates](https://shizune.co/investors/profile/new-enterprise-associates) — VC Fund
- [Bessemer Venture Partners](https://shizune.co/investors/profile/bessemer-venture-partners) — VC Fund

## FAQ

### What does Mayfair Equity Partners invest in?

Mayfair Equity Partners invests primarily in Advertising, FinTech and Finance startups, most often at Series C and Series D stage. Most of the 21 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Mayfair Equity Partners's check size?

Mayfair Equity Partners typically joins rounds of $13M–$50M at Series C, $45M–$150M at Series D and $35M–$41M at Private Equity. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Mayfair Equity Partners participates in.

### How do I contact Mayfair Equity Partners?

Public channels for Mayfair Equity Partners include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Mayfair Equity Partners?

The team at Mayfair Equity Partners includes Daniel Sasaki (Managing Partner), Tushar Pabari (Chief Financial Officer) and Bertie Aykroyd (Partner), among 11 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co