# Mayfair 101

> Mayfair 101 is a VC fund in Melbourne backing B2B and Credit. See 4 investments, check sizes, portfolio and contact details. Updated Sep 2026.

- Type: VC Fund
- Location: Melbourne, Australia
- Total investments: 4
- Last investment: Jul 2019
- Lead investor: 25%
- Fund size: $38M
- Last fund: Mar 2017
- Last updated: Sep 2026
- LinkedIn: https://www.linkedin.com/company/mayfair-101/
- Website: http://www.mayfair101.com

Mayfair 101 is an independent investment bank that provides debt and equity financing solutions to growth companies internationally. Investee companies receive access to capital, experienced management personnel, global expansion expertise, effective marketing strategies, and a support network to assist with value creation.Investments typicallyrange from $1m-$50million for equity financing and up to $500million for debt financing transactions.Investee companies also have access to stock market listing expertise to assist with creating a liquidity events for shareholders.Mayfair 101 takes a fresh approach to working with investors and investee companies to deliver tangible outcomes and financial returns.

## Contacts

5 contacts available for Mayfair 101. Shizune tracks 1 team members at Mayfair 101. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/mayfair-101?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| B2B | 1 | 25% |
| Credit | 1 | 25% |
| Sports | 1 | 25% |
| FinTech | 1 | 25% |
| eSports | 1 | 25% |

13 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series C | 1 | 25% |
| Series D | 1 | 25% |
| Funding Round | 1 | 25% |
| Venture - Series Unknown | 1 | 25% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| India | 1 | 25% |
| Malaysia | 1 | 25% |
| United Kingdom | 1 | 25% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| James Mawhinney | Founder & Managing Director | 0 | https://shizune.co/investors/profile/james-mawhinney-b890 |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| PayMate | PayMate is a leader in B2B payments for Enterprise and SME across supply chains. The PayMate platform provides a comprehensive digital workflow tied to payments which enable greater control and transparency along with better cash flows and an end to end reconciliation for a superior experience for Enterprise and SME in closed-loop supply chains.PayMate works with leading Visa commercial card-issuing banks to facilitate credit for both payables and receivables across supply chains moving traditional cash, cheque and EFT to card streams with several built-in risk-mitigating benefits for banks and extended days payables for buyers. Platform features include Procure to Pay automation, credit evaluation, discount marketplace along with APIs for integration into existing accounts/ERP for minimal friction-based deployment. It is cloud-based and accessible across all form factors. PayMate has a presence in South Asia (India) and UAE and is actively expanding across CEMEA. | $25M | Series D | Jul 22, 2019 | https://paymate.in/ |
| Accloud | Accloud empowers SMEs in high growth markets with innovative cloud-based business management tools specially designed to meet their unique needs. We’re driven to break down economic barriers so every entrepreneur can grow at the scale of their ambition. We’re changing the world of business, for good.We have created a simple, easy to usemobile-first solution to address the challenges entrepreneurs face in high growth markets. Our platform puts an unparalleled array of resources in the palm of small business owners’ hands, giving them the control and freedom they need to grow their business. We’re also providing SMEs with access to affordable capital, which is critical to closing the funding gap and driving global economic development, as well as access to new sectors and markets, enabling growth and expansion at scale. Accloud doesn’t just offer users a return on investment – it offers a return on ambition.We’re unlocking the potential of the wealth creators of tomorrow, creating jobs and positive social impact, starting with India. We hope you’ll join us on this journey as we bring Accloud to the global market. | $30M |  | Mar 25, 2019 | https://accloud.com/ |
| PayMate | PayMate is a leader in B2B payments for Enterprise and SME across supply chains. The PayMate platform provides a comprehensive digital workflow tied to payments which enable greater control and transparency along with better cash flows and an end to end reconciliation for a superior experience for Enterprise and SME in closed-loop supply chains.PayMate works with leading Visa commercial card-issuing banks to facilitate credit for both payables and receivables across supply chains moving traditional cash, cheque and EFT to card streams with several built-in risk-mitigating benefits for banks and extended days payables for buyers. Platform features include Procure to Pay automation, credit evaluation, discount marketplace along with APIs for integration into existing accounts/ERP for minimal friction-based deployment. It is cloud-based and accessible across all form factors. PayMate has a presence in South Asia (India) and UAE and is actively expanding across CEMEA. | $1.5M | Series C | May 06, 2018 | https://paymate.in/ |
| SportsFix | SportsFix is a live streaming OTT platform for sports fans. They provide exciting live sport updates to sports fans through mobile and internet. | $1M | Venture - Series Unknown | Jan 19, 2018 | https://x.com/SportsfixTV |

4 of 4 investments shown.

## Co-investors
- [Brand Capital](https://shizune.co/investors/profile/brandcapital) — VC Fund, 1 deal together
- [Recruit Strategic Partners](https://shizune.co/investors/profile/recruit-strategic-partners) — VC Fund, 1 deal together
- [Visa](https://shizune.co/investors/profile/visa) — VC Fund, 1 deal together

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## FAQ

### What does Mayfair 101 invest in?

Mayfair 101 invests primarily in B2B, Credit and Sports startups, most often at Series C and Series D stage. Most of the 4 investments tracked by Shizune back companies in India. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Mayfair 101?

Public channels for Mayfair 101 include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Mayfair 101?

The team at Mayfair 101 includes James Mawhinney (Founder & Managing Director). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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