# Max Wittrock

> Max Wittrock is a venture - series unknown investor backing Retail. See 1 investments, round sizes, portfolio and contact details. Updated Oct 2026.

- Type: Angel Investor
- Location: Munich, Germany
- Total investments: 1
- Last investment: Feb 2017
- Lead investor: 0%
- Last updated: Oct 2026
- LinkedIn: https://www.linkedin.com/in/maxwittrock/
- X (Twitter): https://twitter.com/@maxwittrock

Max Wittrock is a venture - series unknown investor in Munich focused on Retail and E-Commerce. Max Wittrock is co-founder and one of the CEOs of mymuesli, an award-winning Muesli Startup. He is driven by his passion for food and e-commerce – and always looking for new ventures and opportunities.

Born in Munich, Max graduated from Law School (attending both the universities of Passau and Munich), he is also a trained journalist (Universityof Passau, Institut für Journalistenausbildung) and worked for smaller newspapers and freelanced for German Television (Bayerisches Fernsehen).

In 2007 Max started mymuesli together with two friends. mymuesli is active in five countries, has been granted several awards, including the German Gründerpreis in 2013, Germany’s most important award for entrepreneurial achievements, and currently employs approximately 850 people. mymuesli offers its customers to mix their favorite muesli from 80 ingredients – with 566 quadrillion possible mixes there’s something for everyone.

Max gives talks or delivers speeches about mymuesli, entrepreneurship and related topics at universities, conferences or for corporate clients.Together with his friends and extraordinary teams he started several other ventures, including a Coffee brand (Green Cup Coffee), an orange subscription business (Oh!Saft), a tea brand (Tree of Tea). They are sometimes also active as Business Angels. Portfolio companies include Startups (e.g. Minubo, making Business Intelligence easy for everyone) or Grillido (German Sausages 2.0).

## Contacts

5 contacts available for Max Wittrock: work email, personal email, work phone, personal phone and socials. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-email/max-wittrock?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Retail | 1 | 100% |
| E-Commerce | 1 | 100% |
| Sporting Goods | 1 | 100% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Keller Sports | Keller Sports is operates as an online merchant for sports equipment in Europe. The company provides tennis clothes, shoes, rackets, bags, strings, and balls; running clothes, shoes, and accessories; and fitness and training products, including clothes, shoes, trainers, and equipment for men, women, and kids. It also sells nutrition products, suchas gels, drinks, and energy bars; and running belts and backpacks, bags, water bottles, accessories, dumbbells and free weights, Yoga mats, and heart rate monitors/GPS. |  | Venture - Series Unknown | Feb 03, 2017 | https://www.keller-sports.com |

1 of 1 investments shown.

## Co-investors
- [COI Partners](https://shizune.co/investors/profile/co-investor-22b0) — VC Fund, 1 deal together
- [Reimann Investors](https://shizune.co/investors/profile/reimann-investors) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Bossa Invest](https://shizune.co/investors/profile/bossanova-investimentos) — VC Fund
- [Bpifrance](https://shizune.co/investors/profile/bpifrance) — VC Fund
- [Gaingels](https://shizune.co/investors/profile/gaing) — VC Fund

## FAQ

### What does Max Wittrock invest in?

Max Wittrock invests primarily in Retail, E-Commerce and Sporting Goods startups, most often at Venture - Series Unknown stage. Most of the 1 investments tracked by Shizune back companies in Germany. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Max Wittrock?

Public channels for Max Wittrock include LinkedIn and X (Twitter). For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### When did Max Wittrock last invest?

The most recent investment recorded for Max Wittrock closed in Feb 2017. Shizune tracks 1 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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