# Matthew Safaii

> Matthew Safaii is a Series C investor at Arrowroot Capital Management backing Big Data. See 13 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Arrowroot Capital Management](https://shizune.co/investors/profile/arrowroot-capital-management)
- Location: Santa Monica, United States
- Total investments: 13
- Last investment: Feb 2022
- Lead investor: 100%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/pub/matthew-j-safaii/0/570/673
- X (Twitter): http://twitter.com/MatthewSafaii
- Website: https://x.com/MatthewSafaii

Matthew Safaii is a Series C investor at Arrowroot Capital Management in Santa Monica focused on Big Data and Analytics. Matthew has worked at several private equity firms in the U.S. and Europe. He is also an entrepreneur. His deal and board experience is concentrated in growth equity investments, but also has experience in leveraged buyouts and restructuring. Before founding Arrowroot Capital, Matthew was a Managing Director and Head of the Acquisitions Team atActua Corp. (NASDAQ: ACTA; fka ICG Group). While at Actua, Matthew was a lead or active investor and board member of several companies including MSDSonline (nka VelocityEHS), Parchment, Instamed, and InvestorForce (acquired by NYSE: MSCI). He was also an investment committee member of Rittenhouse Ventures, an early stage VC based in Philadelphia. Prior to Actua, Matthew worked in the technology group at TA Associates in the Boston and London offices. During his tenure, Matthew was an active investor, including board meeting attendance with: Creditex (acquired by IntercontinentalExchange (NYSE: ICE)), Smartstream Technologies (acquired by Dubai International Financial Centre), and OpenLink Financial (acquired by the Carlyle Group). Prior to TA Associates, Matthew worked at Platinum Equity in Los Angeles, where he was involved with Platinum’s investment in Broadspire Services (acquired by Crawford & Company (NYSE: CRD.B)). Matthew was also the co-founder of Quewey, a digital media company based in Philadelphia. Matthew received a M.B.A. from the Wharton School at the University of Pennsylvania and a B.A. from Boston College.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Big Data | 6 | 46% |
| Analytics | 5 | 38% |
| Enterprise Software | 4 | 31% |
| SaaS | 3 | 23% |
| E-Commerce | 3 | 23% |

40 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series C | 4 | 31% |
| Series D | 3 | 23% |
| Funding Round | 3 | 23% |
| Series G | 1 | 8% |
| Debt Financing | 1 | 8% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Clickatell | Clickatell creates a better world through technology, making commerce in chat accessible for everyone, everywhere. Consumers can now connect with brands to find goods and services, make purchases, track orders, and resolve issues with a simple text or chat. Clickatell’s Chat Commerce Platform supports the creation and development of customerrelationships in chat-based messaging, engagement, and payment solutions. Its global customers easily manage millions of monthly conversations and transactions, all through chat. No need for cash, phone calls, in-person interactions, or apps, Clickatell is powering the digital commerce transformation. Clickatell is a privately held company headquartered in Silicon Valley, CA with over $18 million in venture capital funding led by Sequoia Capital. | $91M | Series C | Feb 22, 2022 |  |
| Engage3 | Engage develops a cloud-based platform that provides product and pricing data and insights. Through data science and analytics, the company assists retailers and brands in improving their pricing performance. The company was founded in 2008 and is headquartered in Davis, California. | $40M | Series D | Dec 02, 2021 |  |
| FiscalNote | FiscalNote is a privately-held company that uses artificial intelligence and big data to deliver immediate predictive analytics of governmental action to pinpoint impact.FiscalNote's flagship platform provides real-time legislative predictive capabilities as well as enterprise collaboration and visualization tools for data on campaignfinance, demographics, news, and open data to government relations professionals to help them make faster decisions. |  | Debt Financing | Dec 04, 2020 |  |
| FiscalNote | FiscalNote is a privately-held company that uses artificial intelligence and big data to deliver immediate predictive analytics of governmental action to pinpoint impact.FiscalNote's flagship platform provides real-time legislative predictive capabilities as well as enterprise collaboration and visualization tools for data on campaignfinance, demographics, news, and open data to government relations professionals to help them make faster decisions. | $160M |  | Dec 04, 2020 |  |
| mParticle | MParticle is a customer data platform for brands to accelerate growth. With MParticle, brands can unify data and simplify partner integrations with enterprise-class security and reliability. It improves marketing, advertising, and analytics by connecting data seamlessly across channels.Sophisticated marketers at companies like Walmart, Starwood,NBC Universal, Spotify, and Airbnb use MParticle to integrate and orchestrate their entire growth stack, allowing them to win in key moments of the customers' journey. It was recognized as one of Crain’s 100 Best Places to Work in New York City and named a “Vendor to Watch” in Gartner’s 2017 Digital Marketing Hubs Magic Quadrant report.MParticle is headquartered in New York City with offices in San Francisco, Seattle, Florida, and London. | $45M | Series D | Mar 02, 2020 |  |
| SnapLogic | SnapLogic provides a platform for enterprise cloud and big data integration. The company's Intelligent Integration Platform accelerates data and process flow across applications, databases, data warehouses, big data streams, and IoT deployments. Whether on-premises or in the cloud. It also enables the unification of multiple endpointsincluding SaaS, ERP applications, APIs, data warehouses, big data, and “things” – all on a single platform.Unlike traditional integration software that requires painstaking, hand-crafted coding by teams of developers, SnapLogic’s simple platform enables IT and business users to develop quality, scalable data pipelines that get the right data to the right people at the right time.SnapLogic balances design simplicity with platform power to obtain immediate value. The company's intuitive, cloud-based, self-service software allows for easy snap-and-assemble orchestrations via a drag-and-drop interface, robust enough for developers yet easy to master for citizen integrators. | $72M | Series G | Oct 02, 2019 |  |
| Leadspace | Leadspace provides a B2B Customer Data Platform for Sales and Marketing that find and convert ideal customers through accurate, personalized engagement across all channels. By combining customers’ 1st party data with 3rd party data coverage, intent signals, and Artificial Intelligence, Leadspace provides a 360-degree view of customers andprospects and can recommend the marketing and sales activities to pursue. | $21M | Series C | Dec 14, 2017 |  |
| Hookit | Hookit is a sponsorship analytics and valuation platform for sports. It helps brands maximize their sponsorship investments while empowering athletes, teams, leagues, and federations to prove and increase their value to sponsors. Hookit developed the first, most trusted standard in the global marketplace that effectively measures $5B per month ofpreviously unknown sponsorship value that brands receive from athletes, teams, leagues, venues, and events in social and digital media. Now actively tracking nearly 500,000 sports entities across the largest social and digital media platforms, Hookit has become a must-have tool for digitally-focused, forward-thinking companies like Major League Soccer, Soccer United Marketing, Canadian Olympic Team, Monster Energy, GoPro, McLaren Honda F1, Kantar Media, Liverpool FC, PGA European Tour, and World Surf League, who use Hookit’s platform to drive increased ROI on their sponsorships.Hookit was founded in 2001 and is headquartered in San Diego, California. | $16M | Series C | Aug 29, 2017 |  |
| Evergage | Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality.Combining in-depth behavioral analytics with customer data, Evergage provides the one platform you need to systematically understand and interact with each person that visits yoursite or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.Personalization is the future of digital marketing, and we believe it should be easy for marketers – without the need for developers or IT – to understand their audiences and respond in real time with the most engaging experiences and the most relevant recommendations. Our customers delight their visitors, prospects and customers every day, building valuable relationships that lead to greater revenues and customer loyalty.Evergage has delivered personalized experiences to more than 2 billion web visitors and users of over 150 organizations, including Academy Sports+Outdoors, Endurance International Group, Intuit, Publishers Clearing House, Rue La La, Zumiez and more.Founded in 2010 and based in Somerville, MA, Evergage is a two-time winner in the Golden Bridge Awards, Stevie American Business Awards, Best in Biz Awards and MITX Awards; a two-time BostInno “50 on Fire” finalist; and a TechCrunch Disrupt finalist. | $10M | Series C | Aug 09, 2017 |  |
| Mednet | Mednet is a healthcare technology company specializing in eClinical solutions designed for the global life sciences community. Mednet’s comprehensive eClinical platform improves the efficiency of clinical studies of all types and sizes. Beyond simply electronic data capture (EDC), Mednet’s comprehensive solution set provides the tools required tobuild and manage all types of clinical research, while adapting to evolving demands and requirements. Pharmaceutical, medical device, biotechnology and Contract Research Organizations (CROs) around the world have trusted Mednet for nearly 20 years to deliver the technology innovation, experience and reliability they need for success. | $16.5M |  | Dec 01, 2016 |  |

10 of 13 investments shown.

## Co-investors
- [Bossa Invest](https://shizune.co/investors/profile/bossanova-investimentos) — VC Fund, 2 deals together
- [Runway Growth Capital](https://shizune.co/investors/profile/runway-growth-capital) — VC Fund, 2 deals together
- [10X Capital](https://shizune.co/investors/profile/10x-capital) — VC Fund, 1 deal together
- [8090 Partners](https://shizune.co/investors/profile/8090-partners) — VC Fund, 1 deal together
- [AKITUA](https://shizune.co/investors/profile/akitua) — VC Fund, 1 deal together
- [Bialla Venture Partners](https://shizune.co/investors/profile/bialla-venture-partners) — VC Fund, 1 deal together

## About Arrowroot Capital Management

VC Fund · Santa Monica, United States

Arrowroot Capital Management is a growth equity firm based in Santa Monica focused on growing, mature, and recurring revenue software businesses. We seek to partner with management to accelerate growth and help guide the company to its ultimate exit. Arrowroot targets equity investments in the range of $5 million to $25 million, and has theflexibility to pursue larger opportunities. Arrowroot's capital is typically deployed to achieve very distinct goals including, but not limited to:– Working capital and growth investment – Liquidity for founders and/or management – Liquidity for previous venture or angel investors – Acquisition capitalArrowroot’s capital is flexible, but investment characteristics generally include:– Minority or majority positions – Board representation – 2 to 4 year hold periods – Highly incentivized management teams; commonly via new option grants – Arrowroot seeks to optimize the investment amount in order to efficiently grow businesses and create healthy capital risk dynamics for founders, current management, and past investorsTarget Company Characteristics:– $5 million+ revenue run-rate – Strong recurring revenue growth rate – Proven, effective and efficient sales and marketing strategy – Mission-critical, B2B software that typically solves a pain-point in compliance, workflow, security, and/or optimization

5 contacts available at Arrowroot Capital Management.

| Name | Title | Profile |
| --- | --- | --- |
| Clem O'Donnell | Partner | https://shizune.co/investors/profile/clem-o-donnell |
| Cole Secor | Senior Associate | https://shizune.co/investors/profile/cole-secor |
| Kareem El Sawy | Founding General Partner | https://shizune.co/investors/profile/kareem-el-sawy |
| Kyle Horvath | Analyst | https://shizune.co/investors/profile/kyle-horvath |
| Matthew Safaii | Founder and Managing Partner | https://shizune.co/investors/profile/matthew-safaii |

## Similar investors

### Similar stage
- [Sequoia Capital](https://shizune.co/investors/profile/sequoia-capital) — VC Fund
- [New Enterprise Associates](https://shizune.co/investors/profile/new-enterprise-associates) — VC Fund
- [Bessemer Venture Partners](https://shizune.co/investors/profile/bessemer-venture-partners) — VC Fund

## FAQ

### What does Matthew Safaii invest in?

Matthew Safaii invests primarily in Big Data, Analytics and Enterprise Software startups, most often at Series C and Series D stage. Most of the 13 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Matthew Safaii last invest?

The most recent investment recorded for Matthew Safaii closed in Feb 2022. Shizune tracks 13 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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