# Martin Randel

> Martin Randel is a seed investor at Vitamin Well (Stockholm) backing Mobile and E-Commerce. See 6 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Vitamin Well](https://shizune.co/investors/profile/vitamin-well)
- Location: Stockholm, Sweden
- Total investments: 6
- Last investment: Mar 2021
- Lead investor: 33%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/martin-randel-6527629

Martin Randel is a seed investor at Vitamin Well in Stockholm focused on Mobile and E-Commerce. Martin Randel is the Co-founder, Executive Board Member, and Owner of Unifaun. He previously worked as an Owner and CEO at Öregard AB. He attended Stockholm School of Economics.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $669k–$59M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Mobile | 2 | 33% |
| E-Commerce | 2 | 33% |
| Information Technology | 2 | 33% |
| iOS | 1 | 17% |
| Apps | 1 | 17% |

19 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 3 | 50% |
| Funding Round | 2 | 33% |
| Series A | 1 | 17% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Sweden | 5 | 83% |
| South Korea | 1 | 17% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Nordtech Group | Nordtech Group is a technology group consisting of software companies with industry-specific products. Common to its companies is that they deliver high customer values ​​within their respective segments. | $58.7M | Seed | Mar 18, 2021 |  |
| Covr Security AB | Covr Security meet the growing demand for highly secure, user-centric control over mobile security and digitized personal information. Covr is founded by serial entrepreneurs, including the developers of the digital verification standard currently used by the Swedish banking system. | $2.4M | Series A | Feb 05, 2019 |  |
| Reve | Reve was the largest lifestyle marketplace in the Nordics, offering a unified and simpler shopping experience across millions of products from a unique portfolio of leading fashion brands (H&M, Nelly, Asos, Gina Tricot, NA-KD, Vero Moda, Whyred, etc.). Reve was a direct-to-consumer marketplace in where brands got on-boarded to sell directly toconsumers with no integration, totally frictionless. Reve represented a paradigm shift for consumers ease and convenience, and redefined the commerce value chain by effortlessly putting brands directly with consumers.Reve was launched in 2014 by Andreas Wålm and Josep M. Nolla. It is based in Stockholm.In January 2018, Reve pivoted to a B2B model and launched distributed commerce platform, called "Reach", that enabled brands and retailers to sell beyond their own properties without any technical integration. Through Reach's purchase automation technology, brands could sell directly-to-consumers in surfaces such as:-Marketplaces -Display ads -Social media -Product listings -Price comparison sites -Content and blogs -Live video streams -Chat-bots -Voice devices -In-store PoSReve was acquired by Tipser in January 2020. Tipser is a leading European distributed commerce startup operating with a $50M+ valuation. | $772K |  | Apr 06, 2017 |  |
| Dreams | Dreams is a Neo-bank that makes saving, spending and lending money easy, engaging, and social. Dreams is a personal trainer mobile application that makes saving money easy, engaging, and social. It offers motivation and help its users need. Tha company is a savings app that makes big goals reachable through small steps. The company is based inStockholms Lan, Sweden and founded in 2013. | $2.9M |  | Mar 21, 2017 |  |
| Eggbun Education | **What is Eggbun Education?**We're a small team working to make every beginning-level language learner 'conversational'. Currently, Eggbun Education focuses on three core tasks in order to realize our mission.1. Building a pocket-sized automated tutor.2. Helping users from study habit.3. Helping users internalize theirstudies.Eggbun Education was started in 2015 with the launch of our initial Korean language learning app, 'Chat to Learn Korean with Eggbun' as a way to facilitate Korean language learning for any Korean language and culture lover.Honored to be supported by many of our customers, we do our best to enhance our application and expand into other languages. | $669K | Seed | Mar 15, 2017 |  |
| Pokemall | Pokemall is a mobile application that enables its users to buy and sell products online.The application enables its users to upload photos of the products and share it with others. It offers payment and order management services. Furthermore, it features a private messaging service that enables its users to communicate with those interested inbuying or selling their products.Pokemall was launched in 2015 by Anders Eriksson, Joseph Alsberg, and Fredrik Stockman and is based in Seoul. |  | Seed | Jul 01, 2015 |  |

6 of 6 investments shown.

## Co-investors
- [HappyShiba](https://shizune.co/investors/profile/daintree-vc) — VC Fund, 1 deal together
- [JovB Holding](https://shizune.co/investors/profile/jovb-holding) — VC Fund, 1 deal together
- [Primer](https://shizune.co/investors/profile/primer) — VC Fund, 1 deal together
- [Strong Ventures](https://shizune.co/investors/profile/strong-ventures) — VC Fund, 1 deal together

## About Vitamin Well

VC Fund · Stockholm, Sweden

Established in Stockholm in 2006, the company develops, markets and sells high-quality products for health conscious and active consumers under the well-known drinks brands Vitamin Well, Vitamin Well FREE, NOBE aloe vera, NOCCO and Vitamin Well+. With sales in 28 countries, the company focuses on developing an assortment of tasty functional drinksfor different consumer groups and occasions.

3 contacts available at Vitamin Well.

| Name | Title | Profile |
| --- | --- | --- |
| Jill Bettendorff | Creative Art-Director | https://shizune.co/investors/profile/jill-bettendorff |
| Jonas Pettersson | CEO and Co-Founder | https://shizune.co/investors/profile/jonas-pettersson |
| Martin Randel | Co-Founder, Board Member and Owner | https://shizune.co/investors/profile/martin-randel |

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## FAQ

### What does Martin Randel invest in?

Martin Randel invests primarily in Mobile, E-Commerce and Information Technology startups, most often at Seed and Funding Round stage. Most of the 6 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Martin Randel's check size?

Martin Randel typically joins rounds of $669k–$59M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Martin Randel participates in.

### When did Martin Randel last invest?

The most recent investment recorded for Martin Randel closed in Mar 2021. Shizune tracks 6 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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