# Martin Lorentzon

> Martin Lorentzon is a funding round investor at Tradedoubler (Stockholm) backing Beauty and Coffee. See 5 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Tradedoubler](https://shizune.co/investors/profile/tradedoubler)
- Location: Stockholm, Sweden
- Total investments: 5
- Last investment: Mar 2024
- Lead investor: 0%
- Last updated: Aug 2026
- X (Twitter): https://twitter.com/martinlorentzon
- Website: https://x.com/martinlorentzon

Martin Lorentzon is a funding round investor at Tradedoubler in Stockholm focused on Beauty and Coffee. Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006. As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board. Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University. In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Beauty | 1 | 20% |
| Coffee | 1 | 20% |
| Fashion | 1 | 20% |
| Hospital | 1 | 20% |
| Lifestyle | 1 | 20% |

9 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Funding Round | 3 | 60% |
| Seed | 2 | 40% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Sweden | 3 | 60% |
| United Kingdom | 1 | 20% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Sand Clinic | Sand Clinic is a healthcare startup. Sand Clinic provides a wide range of services to its members, including primary care, vascular ultrasonography, and red light therapy. | $4.7M |  | Mar 08, 2024 |  |
| Coffydoor | Coffydoor, a Stockholm, Sweden-based startup building an on-demand coffee delivery service. Coffydoor was founded in 2020 by Houman Ashrafzadeh and Jonathan Johansson. |  | Seed | Nov 30, 2020 |  |
| Sniph | Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it. | $965K |  | Jul 03, 2019 |  |
| Sniph | Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it. | $482K | Seed | Nov 21, 2017 |  |
| Student.com | Student.com is the world’s leading marketplace for international student housing, helping students find their perfect home abroad. Student.com has been six years in the making and their international team has already helped thousands of students find their home.They have the widest and most carefully selected range of rooms that were built andare managed specifically for students. This gives you the power to explore and compare a variety of rooms across different neighbourhoods so that you can make the right choice. Choosing the right home provides a safe and inspiring foundation. It helps you to grow and make the most of your journey. | $60M |  | Feb 10, 2016 |  |

5 of 5 investments shown.

## Co-investors
- [Expa](https://shizune.co/investors/profile/expa) — VC Fund, 1 deal together
- [Sting](https://shizune.co/investors/profile/stockholm-innovation-and-growth) — VC Fund, 1 deal together
- [Veddis](https://shizune.co/investors/profile/veddis-ventures) — VC Fund, 1 deal together
- [Vy Capital](https://shizune.co/investors/profile/vy-capital) — VC Fund, 1 deal together

## About Tradedoubler

VC Fund · Stockholm, Sweden

Tradedoubler is an international leader in performance-based digital marketing and technology.Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European performance marketing company, combining strategic international insight with detailed in-country expertise. It helps 2,000 advertisers achieve their businessgoals through its high quality network of 140,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to users on mobile devices. Tradedoubler is committed to close collaboration with each customer, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are American Express, ClubMed, Dell, Disney, Expedia and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange. More information can be found on www.tradedoubler.com

5 contacts available at Tradedoubler.

| Name | Title | Profile |
| --- | --- | --- |
| Felix Hagnö | Co-Founder | https://shizune.co/investors/profile/felix-hagn%C3%B6 |
| Francois Pacot | CTO & Board Member | https://shizune.co/investors/profile/francois-pacot |
| Martin Lorentzon | Co-Founder | https://shizune.co/investors/profile/martin-lorentzon |
| Matthias Stadelmeyer | CEO & President | https://shizune.co/investors/profile/matthias-stadelmeyer |
| Stas Serebriakov | Technical Account Manager | https://shizune.co/investors/profile/stas-serebriakov |

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## FAQ

### What does Martin Lorentzon invest in?

Martin Lorentzon invests primarily in Beauty, Coffee and Fashion startups, most often at Funding Round and Seed stage. Most of the 5 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Martin Lorentzon last invest?

The most recent investment recorded for Martin Lorentzon closed in Mar 2024. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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