# Mark Ritson > Mark Ritson is a seed investor at Melbourne Business School (Melbourne) backing SaaS and Software. See 2 investments, check sizes, portfolio. Updated Aug 2026. - Type: Angel Investor - Fund: [Melbourne Business School](https://shizune.co/investors/profile/melbourne-business-school) - Location: Melbourne, Australia - Total investments: 2 - Last investment: Feb 2024 - Lead investor: 0% - Last updated: Aug 2026 - LinkedIn: https://www.linkedin.com/in/markritson - X (Twitter): https://twitter.com/markritson - Website: https://x.com/markritson Mark Ritson is a seed investor at Melbourne Business School in Melbourne focused on SaaS and Software. Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School and Visiting Professor of Marketing at Singapore Management University. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world's leading business schools teaching on the MBA programs at London Business School, MIT Sloan,and the University of Minnesota. He is widely acknowledged as one of the world's best marketing instructors and has been the recipient of awards for his teaching at LBS, MIT, SMU and MBS.Mark has worked globally on projects ranging from brand strategy, market research, segmentation, CRM, marketing communications, brand acquisition, brand valuation and brand extension. For thirteen years - from 2002 to 2015 - he served as in-house professor for LVMH - the world's largest luxury group - working with senior executives from brands like Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy.Mark has written a weekly column on branding for Marketing Week for over a decade. On three occasions he has been judged the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. He is also a columnist for The Australian newspaper. His more scholarly publications include articles published in Sloan Management Review, Harvard Business Review, the Journal of Advertising, and the Journal of Consumer Research. He was the recipient of the Ferber Award in 2000, one of the most prestigious prizes in Marketing, for his doctoral thesis. ## Investment focus ### Industry | Industry | Investments | Share | | --- | --- | --- | | SaaS | 1 | 50% | | Software | 1 | 50% | | Brand Marketing | 1 | 50% | | Market Research | 1 | 50% | ### Stage | Stage | Investments | Share | | --- | --- | --- | | Seed | 1 | 50% | | Series A | 1 | 50% | ## Investments | Company | Description | Amount | Stage | Date | Website | | --- | --- | --- | --- | --- | --- | | Tracksuit | Tracksuit has created beautiful, always-on, and radically affordable brand tracking for modern consumer brands. Brand marketers and leaders at consumer brands have access to enterprise-tier brand tracking, specifically built for them, at a price point that works. Teams can easily track awareness, consideration, preference and brand associationsfrom real humans within the wider market, and compare results against competitors. | $13.5M | Series A | Feb 27, 2024 | | | Tracksuit | Tracksuit has created beautiful, always-on, and radically affordable brand tracking for modern consumer brands. Brand marketers and leaders at consumer brands have access to enterprise-tier brand tracking, specifically built for them, at a price point that works. Teams can easily track awareness, consideration, preference and brand associationsfrom real humans within the wider market, and compare results against competitors. | $4.8M | Seed | Feb 13, 2023 | | 2 of 2 investments shown. ## Co-investors - [Blackbird Ventures](https://shizune.co/investors/profile/blackbird-ventures-australia) — VC Fund, 3 deals together - [Ascential](https://shizune.co/investors/profile/ascential-plc) — VC Fund, 2 deals together - [Icehouse Ventures](https://shizune.co/investors/profile/icehouse-ventures) — VC Fund, 2 deals together - [Shasta Ventures](https://shizune.co/investors/profile/shasta-ventures) — VC Fund, 2 deals together - [AirAngels](https://shizune.co/investors/profile/airangels) — VC Fund, 1 deal together - [Altos Ventures](https://shizune.co/investors/profile/altos-ventures) — VC Fund, 1 deal together ## About Melbourne Business School VC Fund 1 contacts available at Melbourne Business School. | Name | Title | Profile | | --- | --- | --- | | Mark Ritson | Adjunct Professor | https://shizune.co/investors/profile/mark-ritson | ## Similar investors ### Similar industry - [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund - [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund - [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund ### Similar stage - [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund - [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund - [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund ### Similar country - [Icehouse Ventures](https://shizune.co/investors/profile/icehouse-ventures) — VC Fund - [Enterprise Angels](https://shizune.co/investors/profile/enterprise-angels) — VC Fund - [K1W1](https://shizune.co/investors/profile/k1w1) — VC Fund ## Featured in investor lists - [Enterprise Angel Investors in New Zealand](https://shizune.co/investors/enterprise-angel-investors-new-zealand) - [All Angel Investors in New Zealand](https://shizune.co/investors/angel-investors-new-zealand) - [SaaS Angel Investors in New Zealand](https://shizune.co/investors/saas-angel-investors-new-zealand) - [Software Angel Investors in New Zealand](https://shizune.co/investors/software-angel-investors-new-zealand) ## FAQ ### What does Mark Ritson invest in? Mark Ritson invests primarily in SaaS, Software and Brand Marketing startups, most often at Seed and Series A stage. Most of the 2 investments tracked by Shizune back companies in New Zealand. The Investment Focus section breaks down every industry, stage and country in the portfolio. ### When did Mark Ritson last invest? The most recent investment recorded for Mark Ritson closed in Feb 2024. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly. ### Is Shizune's investor data accurate? Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page. # About Shizune Shizune.co is an investor database. 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