# Mark Farmer

> Mark Farmer is a Series A investor at Eden Ventures (Bath) backing Software and B2B. See 15 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Eden Ventures](https://shizune.co/investors/profile/eden-ventures)
- Location: Bath, United Kingdom
- Total investments: 15
- Last investment: Jan 2016
- Lead investor: 27%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/pub/mark-farmer/0/598/79b

Mark Farmer is a Series A investor at Eden Ventures in Bath focused on Software and B2B. Mark is a co-founder of Eden Ventures and is one of Eden’s Investment Managers. He primarily focuses on opportunities within the telecoms market.Before joining Eden, Mark gained considerable management experience through co-founding several telecoms companies, most recently Cramer Systems, which emerged as the leading supplier of inventorysystems to the telecoms industry – acquired by Amdocs in 2006 for $425 million.Mark oversees Eden’s investments in Acunu, Aframe, Ontology Systems, NewVoiceMedia, Tribold, Truphone, Voicevault and VOSS Solutions. He was responsible for Eden’s investment in Apertio, recently acquired by Nokia Siemens Networks for $240 million. What he enjoys about working for Eden is meeting entrepreneurs.In his spare time he enjoys running, mountain biking, skiing, snowboarding and flying planes, as well as making sure his children don’t grow up too fast.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 5 | 33% |
| B2B | 1 | 7% |
| CRM | 1 | 7% |
| Big Data | 1 | 7% |
| Analytics | 1 | 7% |

13 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 4 | 27% |
| Series B | 3 | 20% |
| Funding Round | 3 | 20% |
| Series C | 2 | 13% |
| Series E | 1 | 7% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United Kingdom | 4 | 27% |
| United States | 1 | 7% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| NewVoiceMedia | NewVoiceMedia powers customer connections that transform businesses globally. It provides cloud technology that helps businesses sell more, serve better, and grow faster. NewVoiceMedia joins up all communications channels without expensive, disruptive hardware changes and plugs straight into your CRM for full access to hard-won data. It connectsover 750 customers including MobileIron, Lumesse, Vax, JustGiving, and Canadian Cancer Society.The company was founded in 2000 and is headquartered in Basingstoke, Hampshire. | $30M | Series F | Jan 28, 2016 |  |
| NewVoiceMedia | NewVoiceMedia powers customer connections that transform businesses globally. It provides cloud technology that helps businesses sell more, serve better, and grow faster. NewVoiceMedia joins up all communications channels without expensive, disruptive hardware changes and plugs straight into your CRM for full access to hard-won data. It connectsover 750 customers including MobileIron, Lumesse, Vax, JustGiving, and Canadian Cancer Society.The company was founded in 2000 and is headquartered in Basingstoke, Hampshire. | $50M | Series E | Jul 09, 2014 |  |
| Invenias | Invenias is the world’s leading cloud-based platform for executive and strategic hiring. With offices and hosting centers across EMEA, the US and Asia, Invenias supports thousands of users across fifty countries. Our customers include executive search firms, strategic recruitment firms, in-house executive recruitment teams, and executive talentorganizations within Private Equity and Venture Capital firms. We enable our customers to fulfil search assignments more effectively, build stronger relationships with their clients and candidates, and transform the productivity of their operations. Customers love our easy to use desktop and mobile applications, and our cloud-based platform which removes complexity and cost. We are passionate about designing innovative applications that are incredibly simple, intuitive and easy to use and that blend seamlessly with your favourite desktop, mobile and web applications such as Microsoft Office. This drives full adoption and full participation of users across your teams and organisation. | $2M | Series A | Mar 19, 2014 |  |
| NewVoiceMedia | NewVoiceMedia powers customer connections that transform businesses globally. It provides cloud technology that helps businesses sell more, serve better, and grow faster. NewVoiceMedia joins up all communications channels without expensive, disruptive hardware changes and plugs straight into your CRM for full access to hard-won data. It connectsover 750 customers including MobileIron, Lumesse, Vax, JustGiving, and Canadian Cancer Society.The company was founded in 2000 and is headquartered in Basingstoke, Hampshire. | $35M | Series C | Sep 19, 2013 |  |
| Invenias | Invenias is the world’s leading cloud-based platform for executive and strategic hiring. With offices and hosting centers across EMEA, the US and Asia, Invenias supports thousands of users across fifty countries. Our customers include executive search firms, strategic recruitment firms, in-house executive recruitment teams, and executive talentorganizations within Private Equity and Venture Capital firms. We enable our customers to fulfil search assignments more effectively, build stronger relationships with their clients and candidates, and transform the productivity of their operations. Customers love our easy to use desktop and mobile applications, and our cloud-based platform which removes complexity and cost. We are passionate about designing innovative applications that are incredibly simple, intuitive and easy to use and that blend seamlessly with your favourite desktop, mobile and web applications such as Microsoft Office. This drives full adoption and full participation of users across your teams and organisation. | $1.5M | Series A | Jul 22, 2013 |  |
| NewVoiceMedia | NewVoiceMedia powers customer connections that transform businesses globally. It provides cloud technology that helps businesses sell more, serve better, and grow faster. NewVoiceMedia joins up all communications channels without expensive, disruptive hardware changes and plugs straight into your CRM for full access to hard-won data. It connectsover 750 customers including MobileIron, Lumesse, Vax, JustGiving, and Canadian Cancer Society.The company was founded in 2000 and is headquartered in Basingstoke, Hampshire. | $20M |  | Jan 29, 2013 |  |
| Acunu | Acunu Analytics offers a platform for low-latency, continuous analytics on big data; powering dashboards and embedded applications to monitor and control environments in manufacturing, telecommunications, media, financial services and other industries where high-velocity data must be analysed in real time.The Cassandra NoSQL database is at thecore of the Acunu offering and Acunu is a very engaged Cassandra contributor donating many of its innovations back to the community. Acunu was founded in 2009 and is backed by some of Europe’s top VC funds. Started by a unique mix of researchers and engineers from Cambridge and Oxford Universities, Acunu has offices in London (near Old Street, London’s “Silicon Roundabout”) and California. |  |  | Sep 19, 2012 |  |
| Aframe |  | $7M | Series A | Apr 03, 2012 |  |
| NewVoiceMedia | NewVoiceMedia powers customer connections that transform businesses globally. It provides cloud technology that helps businesses sell more, serve better, and grow faster. NewVoiceMedia joins up all communications channels without expensive, disruptive hardware changes and plugs straight into your CRM for full access to hard-won data. It connectsover 750 customers including MobileIron, Lumesse, Vax, JustGiving, and Canadian Cancer Society.The company was founded in 2000 and is headquartered in Basingstoke, Hampshire. | $3.3M | Series B | Aug 11, 2011 |  |
| VOSS Solutions | Founded in 2003, VOSS was created to support the emerging demands of the IP telephony (IPT) industry. VOSS provides integrated, fulfillment software solutions to large enterprises and managed service providers ever since for IP-PBX vendor solutions. | $10M | Series C | Feb 14, 2011 |  |

10 of 15 investments shown.

## Co-investors
- [Notion Capital](https://shizune.co/investors/profile/notion-capital) — VC Fund, 5 deals together
- [Highland Europe](https://shizune.co/investors/profile/highland-capital-partners-europe) — VC Fund, 4 deals together
- [Bessemer Venture Partners](https://shizune.co/investors/profile/bessemer-venture-partners) — VC Fund, 3 deals together
- [MMC Ventures](https://shizune.co/investors/profile/mmc-ventures) — VC Fund, 3 deals together
- [Molten Ventures](https://shizune.co/investors/profile/draper-esprit) — VC Fund, 2 deals together
- [Oxford Technology Management](https://shizune.co/investors/profile/oxford-technology-management) — VC Fund, 2 deals together

## About Eden Ventures

VC Fund · London, United Kingdom

Eden Ventures invests in technology companies in the telecommunications software, enterprise software, digital media, e-commerce, internet and mobile sectors in the UK and Ireland.At Eden, they address the funding gap between business angels and later stage venture capitalists, providing investment appropriate for the needs of an investee companyand its stage of development. As a seed investor they are prepared to 'take the early risk' but they also have enough capacity in their funds to support their companies to significant exits. They have helped their entrepreneurs attract world-class investors such as Bessemer, Canaan Partners, Highland, Index, Intel Capital, Matrix, Ribbit Capital, TCV and Union Square Ventures into follow-on rounds.

5 contacts available at Eden Ventures.

| Name | Title | Profile |
| --- | --- | --- |
| Mark Farmer | Partner | https://shizune.co/investors/profile/mark-farmer |
| Peter Jones | Partner | https://shizune.co/investors/profile/peter-jones |
| Ben Tompkins | General Partner | https://shizune.co/investors/profile/ben-tompkins |
| David Embleton | Non-Executive Partner | https://shizune.co/investors/profile/david-embleton |
| Mark Caroe | Partner | https://shizune.co/investors/profile/mark-caroe |

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## FAQ

### What does Mark Farmer invest in?

Mark Farmer invests primarily in Software, B2B and CRM startups, most often at Series A and Series B stage. Most of the 15 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Mark Farmer last invest?

The most recent investment recorded for Mark Farmer closed in Jan 2016. Shizune tracks 15 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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