Marel
VC Fund
Garðabær, Iceland
Marel is a VC fund in Garðabær focused on Software and iOS. Marel is the leading global provider of advanced processing systems and services to the Poultry, Meat and Fish industries. We offer the convenience of a single source to meet every need.
- Total investments:
- 3
- Last investment:
- Lead investor:
- 33%
Last updated:
For AI agents: llms.txt
Industries Marel invests in
Stages Marel invests in
Countries Marel invests in
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
| See all 7 contacts → | |||
Investment Focus
Industry
- Software 2 (67%)
- iOS 1 (33%)
- Robotics 1 (33%)
- Industrial 1 (33%)
- Food Processing 1 (33%)
Stage
- Series A 1 (33%)
- Series B 1 (33%)
- Series C 1 (33%)
Country
- Canada 1 (33%)
- United States 1 (33%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Anton Þórólfsson
Project Manager, Innovation
|
Project Manager, Innovation | Total investments: 0 | Find email | |
Gestur Palsson
Engineering Manager
|
Engineering Manager | Total investments: 0 | Find email | |
Guðríður Svana Bjarnadottir
Strategic Partnerships Manager
|
Strategic Partnerships Manager | Total investments: 0 | Find email | |
Henk Jörg
Senior Engineer
|
Senior Engineer | Total investments: 0 | Find email | |
|
Rögnvaldur Ólafsson
Co-Founder
|
Co-Founder | Total investments: 0 | Find email | |
| See all 7 team members → | ||||
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Soft Robotics opens new markets to automation through the application and commercialization of its proprietary soft robotics technology. The business end of a robotic arm is the gripper. The March 2105 edition of Modern Materials Handling best describes the challenge when they wrote: “Perhaps more than any other element of robotic development inwarehousing and distribution, the end-of-arm tooling, or gripper, is the place that can make or break a robot’s success.” Advancing gripper technology is the key to unlocking a new age of automation. An age where they can automate tote pick and pack for grocery distribution, bin picking of soft and delicate parts, e-commerce order fulfillment, fruit harvesting, luggage handling, and consumer goods packaging. The US fresh produce packing market alone represents a $27 billion retail market searching for automation solutions. Soft Robotics has demonstrated the ability to bring robotic product handling and packaging to this market. These are problems of adaptability, complexity, and cost. The search for a more adaptable gripper has driven up the complexity of design to devices like servo grippers and complicated tool changing requirements. This complexity comes at a high price in gripper cost, the need for larger arms, and complex software and hardware integration. Their revolutionary soft robotic technology, covered by more than 40 patents and applications, enables us to design and manufacture soft robotic hands that address the new unstructured world of automation and logistics. Through their propriety knowledge of actuator geometry, material selection, and operating envelope, they can tune actuators to be force limiting with NO CLOSED LOOP FEEDBACK system required. Soft Robotics brings the highest level of adaptability, while lowering system complexity and total system cost.The adaptive nature of their technology allows a single grasper to handle an unprecedented range of objects, regardless of shape, size, or weight, with no tool or software changes between cycles. We’ve demonstrated the ability to grasp bags of rice, raw food, bars of soap, boxes of toothpaste, and clothing all with a single device. But soft does not mean weak. Their technology has the ability to scale from the smallest to the largest task. The result is an automation solution that can pack a tote for retail distribution, pick fruit off the vine, or easily handle a ten pound kettle bell. They have demonstrated the speed and precision necessary to integrate into the factories and warehouses of today and the future, operating at speeds up to 130 picks per minute.Their system is plug and play with the most common industrial robots using industry standard protocols and vision systems.They have designed the system to be “robot and vision agnostic,” allowing the system to quickly and seamlessly integrate with the full range of robots, from small collaborative systems to high speed industrial packing cells. Soft Robotics launched their industrial product at Automate 2015 in March 2015, Their produce handling system in June 2015, and started shipping in June 2015. They are now selling systems to their pilot customers. Soft Robotics is foundational technology that solves the problems of today and unlocks the future of automation. | $26M / Series C / Nov 17, 2022 | ||
| We assist food processing companies and manufacturers to apply continuous performance. From the shop floor to the business level, our solution enables everyone that involved with production to make smarter decisions, to collaborate better and to take part in meeting production goals. | $10.9M / Series B / May 25, 2022 | ||
| We assist food processing companies and manufacturers to apply continuous performance. From the shop floor to the business level, our solution enables everyone that involved with production to make smarter decisions, to collaborate better and to take part in meeting production goals. | $6.3M / Series A / Aug 28, 2019 |
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FAQ
What does Marel invest in?
Marel invests primarily in Software, iOS and Robotics startups, most often at Series A and Series B stage. Most of the 3 investments tracked by Shizune back companies in Canada. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Marel?
Public channels for Marel include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Marel?
The team at Marel includes Anton Þórólfsson (Project Manager, Innovation), Gestur Palsson (Engineering Manager) and Guðríður Svana Bjarnadottir (Strategic Partnerships Manager), among 7 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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