# Maor Amar

> Maor Amar is a seed investor at Impression Ventures backing Financial Services and FinTech. See 7 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Impression Ventures](https://shizune.co/investors/profile/impression-ventures)
- Location: Montréal, Canada
- Total investments: 7
- Last investment: Feb 2023
- Lead investor: 43%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/maor-amar-b42b0b3
- Website: https://x.com/AmarMaor

Maor Amar is a seed investor at Impression Ventures in Montréal focused on Financial Services and FinTech. Maor Amar is based out of Montréal, Quebec and is the Managing Partner of Impression Ventures. Maor previously worked at BMO Financial Group as a Managing Director. Maor Amar attended the McGill University.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Financial Services | 3 | 43% |
| FinTech | 2 | 29% |
| Software | 2 | 29% |
| Mobile | 1 | 14% |
| Billing | 1 | 14% |

12 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 29% |
| Series A | 2 | 29% |
| Funding Round | 1 | 14% |
| Venture - Series Unknown | 1 | 14% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Canada | 2 | 29% |
| United States | 1 | 14% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Goose Insurance Services | Mobile First B2C Insurance Platform | $4M | Series A | Feb 16, 2023 |  |
| Symend | Symend’s digital engagement platform uses behavioral science and data-driven insights to empower customers to resolve past due bills. Leveraging advanced analytics, Symend helps enterprises better engage millions of customers by providing deep insight into consumer behavior. Symend continuously optimizes these insights and empathetically nudgescustomers towards a desired action with personalized communications, self-serve tools and flexible repayment options. Symend’s relationship-based approach keeps enterprises attuned to the changing needs of their customers and empowers them to take action. This increases customer satisfaction, lowers operating costs, and helps resolve past due bills before reaching collections. Founded in 2016, Symend’s platform is purpose built to serve complex global enterprises in telecommunications, financial services, utilities and media. Symend is headquartered in Calgary and privately held, with global operations across Canada, the United States and Latin America. For more information, please visit https://symend.com/ and follow the company on LinkedIn, Twitter, Facebook and Instagram. | $41M |  | Nov 17, 2022 |  |
| Symend | Symend’s digital engagement platform uses behavioral science and data-driven insights to empower customers to resolve past due bills. Leveraging advanced analytics, Symend helps enterprises better engage millions of customers by providing deep insight into consumer behavior. Symend continuously optimizes these insights and empathetically nudgescustomers towards a desired action with personalized communications, self-serve tools and flexible repayment options. Symend’s relationship-based approach keeps enterprises attuned to the changing needs of their customers and empowers them to take action. This increases customer satisfaction, lowers operating costs, and helps resolve past due bills before reaching collections. Founded in 2016, Symend’s platform is purpose built to serve complex global enterprises in telecommunications, financial services, utilities and media. Symend is headquartered in Calgary and privately held, with global operations across Canada, the United States and Latin America. For more information, please visit https://symend.com/ and follow the company on LinkedIn, Twitter, Facebook and Instagram. | $42M | Venture - Series Unknown | Nov 17, 2022 |  |
| Afficiency | Afficiency has developed a digital life insurance platform that allows new products to be digitized and made available for distribution rapidly, completely via API. Headquartered in NewYork, the company has been partnering with insurance carriers and reinsurers since 2018 to bring new innovative products to market. All of Afficiency’s lifeinsurance products are digitally underwritten and issued to applicants within seconds. | $7M | Series A | Apr 05, 2022 |  |
| Afficiency | Afficiency has developed a digital life insurance platform that allows new products to be digitized and made available for distribution rapidly, completely via API. Headquartered in NewYork, the company has been partnering with insurance carriers and reinsurers since 2018 to bring new innovative products to market. All of Afficiency’s lifeinsurance products are digitally underwritten and issued to applicants within seconds. | $3.2M | Seed | Feb 10, 2020 |  |
| Goose Insurance Services | Mobile First B2C Insurance Platform | $2.3M | Seed | Aug 27, 2018 |  |
| Goose Insurance Services | Mobile First B2C Insurance Platform | $1.7M | Seed | Mar 15, 2018 |  |

7 of 7 investments shown.

## Co-investors
- [BDC Capital’s Women in Technology Venture Fund](https://shizune.co/investors/profile/bdc-capital-s-women-in-technology-venture-fund) — VC Fund, 2 deals together
- [BDC Venture Capital](https://shizune.co/investors/profile/bdc-venture-capital) — VC Fund, 2 deals together
- [Export Development Canada](https://shizune.co/investors/profile/export-development-canada) — VC Fund, 2 deals together
- [Inovia Capital](https://shizune.co/investors/profile/inovia-capital) — VC Fund, 2 deals together
- [Mistral Venture Partners](https://shizune.co/investors/profile/mistral-venture-partners) — VC Fund, 2 deals together
- [Plaza Ventures](https://shizune.co/investors/profile/plaza-ventures) — VC Fund, 2 deals together

## About Impression Ventures

VC Fund · Toronto, Canada

VC firm focused on investing in FinTech and related technology companies.

4 contacts available at Impression Ventures.

| Name | Title | Profile |
| --- | --- | --- |
| Christian Lassonde | Founder & Managing Partner | https://shizune.co/investors/profile/christian-lassonde |
| Maor Amar | Managing Partner | https://shizune.co/investors/profile/maor-amar |
| Quinn Murdock | Analyst | https://shizune.co/investors/profile/quinn-murdock |
| Muneeb Ahmed | Associate | https://shizune.co/investors/profile/muneeb-ahmed-6b17 |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Maor Amar invest in?

Maor Amar invests primarily in Financial Services, FinTech and Software startups, most often at Seed and Series A stage. Most of the 7 investments tracked by Shizune back companies in Canada. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Maor Amar last invest?

The most recent investment recorded for Maor Amar closed in Feb 2023. Shizune tracks 7 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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