# Manolo Atala

> Manolo Atala is a seed investor at Fairplay (Mexico City) backing E-Commerce and Internet. See 16 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Fairplay](https://shizune.co/investors/profile/fairplay)
- Location: Mexico City, Mexico
- Total investments: 16
- Last investment: Jul 2021
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/manoloatala

Manolo Atala is a seed investor at Fairplay in Mexico City focused on E-Commerce and Internet. Manolo has built several high-impact companies in the eCommerce ecosystem, as well as SaaS. Prior to FairPlay, Manolo was Partner & COO for Mountain Nazca, a Venture Capital Firm based in Mexico with focus on high-impact investments through Latin America & abroad. He was Co-founder of Pulpomatic, the first Fleet Management Technologycompany in Latin America and Europe. He served as Managing Director in Groupon México, which later took the operation of its subsidiary in Puerto Rico, remaining as Regional SVP – North Latam. He is an active angel investor in companies like Cornershop, Liftit, Justo, Kavak, Instafit, among others.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $300k–$10M |
| Series A | $1M–$10M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 10 | 63% |
| Internet | 5 | 31% |
| Software | 3 | 19% |
| Enterprise Software | 3 | 19% |
| B2B | 2 | 13% |

40 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 8 | 50% |
| Series A | 4 | 25% |
| Pre-Seed | 2 | 13% |
| Non-equity Assistance | 1 | 6% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Mexico | 10 | 63% |
| Colombia | 2 | 13% |
| Chile | 1 | 6% |
| Spain | 1 | 6% |
| Brazil | 1 | 6% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Clara | End-to-end spend management for companies in Latin America. | $5M | Series A | Jul 21, 2021 |  |
| Clara | Clara is a spending management platform for companies in Latin America. Their end-to-end solution includes their locally-issued corporate cards, Bill Pay, financing solutions, and their software platform used by companies across the region.The platform includes features like AI-driven insights to identify cost-saving opportunities, such asdetecting duplicate subscriptions and monitoring spending patterns. This functionality aims to enhance financial decision-making and operational efficiency for its users. | $5M | Series A | Jul 21, 2021 |  |
| Meru | B2B e-commerce platform in Latin America | $2.4M | Seed | Mar 30, 2021 |  |
| Cubbo | Cubbo is building the infrastructure layer behind modern commerce.We operate at the intersection of software, logistics, and delivery, providing a single platform that controls everything that happens from the moment a customer clicks “buy” to the moment the order is delivered.Unlike traditional 3PLs, Cubbo is tech-first. Logistics is adistribution channel, not the product.Our platform connects checkout, inventory, fulfillment, transportation, out-of-home delivery, and post-purchase engagement into one operating system. This allows brands to improve delivery speed, increase conversion and retention, and structurally reduce cost-to-serve without owning warehouses or fleets.Cubbo generates revenue through a combination of transaction-based infrastructure services and high-margin SaaS products. These include fulfillment orchestration, last-mile and out-of-home delivery networks, post-purchase engagement tools, and white-label logistics software licensed to carriers and partners.We operate profitably at scale in Mexico and Brazil and are expanding toward a model where software and network-driven services drive a growing share of margins. Our long-term goal is to become the default backend for modern commerce, enabling brands, carriers, and platforms to plug into a shared infrastructure instead of building their own.Cubbo is not a logistics company adding software. It is a software platform that happens to operate logistics where needed. | $2M | Pre-Seed | Mar 05, 2021 |  |
| Wonder brands | Wonder Brands is a Latin American startup specialized in partnering with successful digital brands to boost their growth. The implementation of its strategy is achieved by injecting into associated companies a significant investment to exponentially increase working capital, marketing and equipment, as well as providing added value in the areas oftechnology, digital marketing, supply chain and administration. |  | Seed | Mar 02, 2021 |  |
| Ancana | Ancana is a marketplace where people can buy, sell and enjoy a 2nd home through fractional ownership. We take care of everything that makes purchasing a 2nd home complicated and you enjoy the great benefits owning it. With Ancana you decide how much you want to use your property and capture appreciation while owning it. In the meantime, Ancanaoffers you local partners that manage your home and will help you with scheduling your stays. |  | Non-equity Assistance | Jan 01, 2021 |  |
| Fairplay | Fairplay is a performance-based financing platform that supports and helps e-Commerce companies to grow by advancing revenue for marketing spend. It offers funding in exchange for a steady share of revenues until the capital is paid back plus a flat fee. Fairplay was founded in 2019 and is headquartered in Mexico City. | $5.1M | Seed | Dec 05, 2019 |  |
| Jüsto | Jüsto is an online delivery-only grocery store chain that offers a wide range of fruits, vegetables, meat products, beauty products, and house supplies that can be delivered at every consumers' doorstep. The company was founded in 2019 and is based in Mexico City. | $10M | Seed | Nov 06, 2019 |  |
| Jüsto | Jüsto is an online delivery-only grocery store chain that offers a wide range of fruits, vegetables, meat products, beauty products, and house supplies that can be delivered at every consumers' doorstep. The company was founded in 2019 and is based in Mexico City. | $10M | Seed | Nov 06, 2019 |  |
| Kavak | KAVAK is an online platform that offers insight into buying and selling used cars. It specializes in the fields of e-commerce, automotive, and retail. KAVAK e-commerce for the purchase and sale of pre-owned cars in Latin America. It was founded in 2016 and headquartered in Mexico City, Distrito. | $10M | Series A | Jul 02, 2018 |  |

10 of 16 investments shown.

## Co-investors
- [Nazca Ventures](https://shizune.co/investors/profile/nazca-ventures-3) — VC Fund, 5 deals together
- [GE32 Capital](https://shizune.co/investors/profile/ge32-capital) — VC Fund, 3 deals together
- [Picus Capital](https://shizune.co/investors/profile/picus-capital) — VC Fund, 3 deals together
- [Hi Ventures](https://shizune.co/investors/profile/venture-partners-2) — VC Fund, 3 deals together
- [The Ark Fund](https://shizune.co/investors/profile/the-arkfund) — VC Fund, 2 deals together
- [4Founders Capital](https://shizune.co/investors/profile/4founders-capital) — VC Fund, 1 deal together

## About Fairplay

VC Fund · Mexico City, Mexico

Fairplay is a performance-based financing platform that supports and helps e-Commerce companies to grow by advancing revenue for marketing spend. It offers funding in exchange for a steady share of revenues until the capital is paid back plus a flat fee. Fairplay was founded in 2019 and is headquartered in Mexico City.

4 contacts available at Fairplay.

| Name | Title | Profile |
| --- | --- | --- |
| Manolo Atala | Co-Founder & CEO | https://shizune.co/investors/profile/manolo-atala |
| Marcela Cardenas de Bedout | Chief Revenue Officer | https://shizune.co/investors/profile/marcela-cardenas-de-bedout |
| Andrew James Devlyn | Co-Founder & CTO | https://shizune.co/investors/profile/andrew-james-devlyn |
| Javier Lizardi | CFO | https://shizune.co/investors/profile/javier-lizardi |

## Similar investors

### Similar industry
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [SV Angel](https://shizune.co/investors/profile/sv-angel) — VC Fund

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

### Similar country
- [Nazca Ventures](https://shizune.co/investors/profile/nazca-ventures-3) — VC Fund
- [Hi Ventures](https://shizune.co/investors/profile/venture-partners-2) — VC Fund
- [The Ark Fund](https://shizune.co/investors/profile/the-arkfund) — VC Fund

## Featured in investor lists
- [All Angel Investors in LATAM](https://shizune.co/investors/angel-investors-latam)
- [All Investors in Mexico](https://shizune.co/investors/investors-mexico)
- [All Angel Investors in Mexico](https://shizune.co/investors/angel-investors-mexico)
- [Marketplace Investors in LATAM](https://shizune.co/investors/marketplace-investors-latam)
- [SaaS Investors in Mexico](https://shizune.co/investors/saas-investors-mexico)
- [SaaS Angel Investors in Mexico](https://shizune.co/investors/saas-angel-investors-mexico)

## FAQ

### What does Manolo Atala invest in?

Manolo Atala invests primarily in E-Commerce, Internet and Software startups, most often at Seed and Series A stage. Most of the 16 investments tracked by Shizune back companies in Mexico. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Manolo Atala's check size?

Manolo Atala typically joins rounds of $300k–$10M at Seed and $1M–$10M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Manolo Atala participates in.

### When did Manolo Atala last invest?

The most recent investment recorded for Manolo Atala closed in Jul 2021. Shizune tracks 16 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co