# Loyalty Marketing

> Loyalty Marketing is a VC fund in Tokyo backing Finance and Insurance. See 1 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Tokyo, Japan
- Total investments: 1
- Last investment: Dec 2020
- Lead investor: 0%
- Last updated: Aug 2026
- X (Twitter): https://www.twitter.com/ponta
- Website: http://www.loyalty.co.jp/en
- Facebook: https://www.facebook.com/ponta.official

Loyalty Marketing is a VC fund in Tokyo focused on Finance and Insurance. Loyalty Marketing provides a large array of global marketing data to consumers and businesses. It was founded in December 2008 in Tokyo, Japan. Loyalty Marketing started the Coalition Loyalty Program "Ponta"in 2010, with 20 million members and 17 alliance partners.

## Contacts

5 contacts available for Loyalty Marketing. Shizune tracks 1 team members at Loyalty Marketing. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/loyalty-marketing-inc?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Finance | 1 | 100% |
| Insurance | 1 | 100% |
| Social Media | 1 | 100% |
| Asset Management | 1 | 100% |
| Health Insurance | 1 | 100% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Suzuki Takayuki | Senior Executive Officer and CDO | 1 | — |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| 400F | 400F develops services to solve problems related to people's lives and assets. It was founded in 2017 and is headquartered in Tokyo. | $1.9M | Series A | Dec 24, 2020 |  |

1 of 1 investments shown.

## Co-investors
- [GO](https://shizune.co/investors/profile/go-a290) — VC Fund, 2 deals together
- [DIMENSION](https://shizune.co/investors/profile/dimension-0ef6) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund

## FAQ

### What does Loyalty Marketing invest in?

Loyalty Marketing invests primarily in Finance, Insurance and Social Media startups, most often at Series A stage. Most of the 1 investments tracked by Shizune back companies in Japan. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Loyalty Marketing?

Public channels for Loyalty Marketing include X (Twitter), the website linked on this profile and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Loyalty Marketing?

The team at Loyalty Marketing includes Suzuki Takayuki (Senior Executive Officer and CDO). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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