# Loui Blake

> Loui Blake is a seed investor in London backing CRM, SaaS and Restaurants. See 1 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Location: London, United Kingdom
- Total investments: 1
- Last investment: Sep 2021
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/loui-blake-a4079582/
- X (Twitter): https://twitter.com/louiblake
- Website: https://www.louiblake.com/

Loui Blake is a seed investor in London focused on CRM and SaaS. Loui Blake

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| CRM | 1 | 100% |
| SaaS | 1 | 100% |
| Restaurants | 1 | 100% |
| Loyalty Programs | 1 | 100% |
| Food and Beverage | 1 | 100% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Embargo | Embargo is a beacon powered loyalty and rewards CRM platform and app that allows restaurants, bars as well as corporates (beverage brands in particular) to build relationships with customers and provide a personalised experience through a next generation CRM system. The idea came to life after recognizing an existing problem - the disconnectbetween customers and businesses in the hospitality industry. Loyal customers are absolutely essential, yet not a single venue knows how many customers actually return and how to make sure this rate increases. The problem is being exposed even more during the current staff crisis and challenges that bars, restaurants and cafes face nowadays. Embargo allows both the businesses and customers build long term relationships providing added value to each other. The app for customers is a user friendly tool that counts visits automatically from the moment the customer enters the venue. The venue can reward a regular customers without hoping that their staff will recognize such customer. The venues can easily access in depth analytics which are presented through a user friendly CRM Portal that allows to easily draw crucial conclusions, as well as run sophisticated marketing campaigns to relevant customers. Embargo solves exactly the same problem for beverage brands who do not have direct access to their consumers nor easy ways to put their products on people's lips. Embargo allows to connect directly with the brands' drinkers and follow up to increase sales, brand awareness and profile their best consumers. | $1.1M | Seed | Sep 20, 2021 |  |

1 of 1 investments shown.

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## Featured in investor lists
- [Gaming Angel Investors in United Kingdom](https://shizune.co/investors/gaming-angel-investors-united-kingdom)
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## FAQ

### What does Loui Blake invest in?

Loui Blake invests primarily in CRM, SaaS and Restaurants startups, most often at Seed stage. Most of the 1 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Loui Blake last invest?

The most recent investment recorded for Loui Blake closed in Sep 2021. Shizune tracks 1 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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