# Len Jordan

> Len Jordan is a Series A investor at Madrona (Seattle) backing Analytics and SaaS. See 14 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Madrona](https://shizune.co/investors/profile/madrona-venture-group)
- Location: Seattle, United States
- Total investments: 14
- Last investment: Oct 2025
- Lead investor: 36%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/len-jordan-24a68318
- X (Twitter): http://twitter.com/LenJordanVC
- Website: https://x.com/LenJordanVC

Len Jordan is a Series A investor at Madrona in Seattle focused on Analytics and SaaS. Len Jordan is based out of Seattle, Washington and is theVenture Partner/Managing Director of Madrona. Len previously worked at Frazier Technology Ventures as a General Partner. Len Jordan attended the University of Utah.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Analytics | 3 | 21% |
| SaaS | 2 | 14% |
| Software | 2 | 14% |
| Enterprise Software | 2 | 14% |
| CRM | 1 | 7% |

23 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 4 | 29% |
| Series B | 4 | 29% |
| Seed | 2 | 14% |
| Funding Round | 2 | 14% |
| Series C | 1 | 7% |

6 stages tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Aarden AI | Aarden AI is an AI platform that helps landowners research and navigate deals with developers to build data centers and others. | $4M | Seed | Oct 09, 2025 |  |
| Zeitworks | Zeitworks develops a SaaS platform that leverages machine learning to discover, analyze, and improve customers’ business processes without interrupting users or requiring system integrations. All experienced the pain of traditional process improvement projects in their careers. Using proprietary technology being developed by the company, thesolution discovers and measures business process execution step-by-step through the paths workers take in the course of ordinary work. It is currently only available to select pilot customers. | $2M | Venture - Series Unknown | Jul 07, 2021 |  |
| Zeitworks | Zeitworks develops a SaaS platform that leverages machine learning to discover, analyze, and improve customers’ business processes without interrupting users or requiring system integrations. All experienced the pain of traditional process improvement projects in their careers. Using proprietary technology being developed by the company, thesolution discovers and measures business process execution step-by-step through the paths workers take in the course of ordinary work. It is currently only available to select pilot customers. | $4.5M | Seed | Jun 11, 2020 |  |
| Rigado | Rigado was founded in 2010 with a focus on low-power wireless design and engineering. The team was one of the first to develop large-scale solutions with the Bluetooth Low Energy (BLE) protocol and established a reputation for outstanding wireless performance. In 2014, Rigado began applying that BLE expertise to create their own pre-certified BLEmodules for IoT designs – helping companies reduce the time, cost, and risk of IoT product development.Seeing an opportunity to provide full stack IoT services and solutions, in 2016 Rigado merged with Rivetry, a Portland software company specializing in IoT applications. Keeping the name Rigado, the company continued to manufacture high-quality BLE modules while providing enterprise IoT design services – and began focusing more on the emerging ‘Commercial IoT’ market for large-scale Bluetooth and wireless solutions.In 2017, Rigado launched its line of flexible IoT gateways and moved firmly into the fast-growing Enterprise IoT segment. Today, Rigado sits at the forefront of wireless connectivity edge computing – powering key commercial applications such as asset tracking, sensing & monitoring, and smart building solutions.The Rigado Edge-as-a-Service solution provides companies with flexible and secure device-to-cloud edge data networks, offered as a cost-effective annual subscription. With global customers and a best-in-class partner ecosystem, Rigado is poised to lead the market in Enterprise IoT. | $15M | Series A | Jun 19, 2018 |  |
| Bizible | Bizible is the unified repository to link data from the disparate sales and marketing data stores, linking CRM, marketing, web site, ad network, and customer support information for a unified view of marketing ROI and customer LTV. It also delivers unparalleled performance insights about all revenue-generating efforts, including demand gen, inboundmarketing, account-based marketing, and outbound sales. Bizible helps marketers at more than 300 companies worldwide discover their customer journey, lead transformation, and power growth. In the first release, Bizible has partnered with Salesforce.com to create an integrated marketing analytics platform that allows you to close the loop between online marketing and revenue. | $8.1M |  | Aug 09, 2017 |  |
| OPAL | Opal is a marketing collaboration platform for modern marketing teams. Working in Opal helps teams align on strategy, create campaigns with confidence, streamline the reviews process, improve the facilitation of content, and seamlessly integrate with a team’s preferred distribution method. The Opal Platform tears down silos, reduces complexity, andconnects teams across the enterprise for winning results. It was founded in 2011 and is headquartered in Portland, Oregon. | $12.5M | Series B | Dec 13, 2016 |  |
| OPAL | Opal is a marketing collaboration platform for modern marketing teams. Working in Opal helps teams align on strategy, create campaigns with confidence, streamline the reviews process, improve the facilitation of content, and seamlessly integrate with a team’s preferred distribution method. The Opal Platform tears down silos, reduces complexity, andconnects teams across the enterprise for winning results. It was founded in 2011 and is headquartered in Portland, Oregon. | $8M | Series A | Sep 18, 2014 |  |
| Bizible | Bizible is the unified repository to link data from the disparate sales and marketing data stores, linking CRM, marketing, web site, ad network, and customer support information for a unified view of marketing ROI and customer LTV. It also delivers unparalleled performance insights about all revenue-generating efforts, including demand gen, inboundmarketing, account-based marketing, and outbound sales. Bizible helps marketers at more than 300 companies worldwide discover their customer journey, lead transformation, and power growth. In the first release, Bizible has partnered with Salesforce.com to create an integrated marketing analytics platform that allows you to close the loop between online marketing and revenue. | $8M | Series B | Aug 26, 2014 |  |
| Bizible | Bizible is the unified repository to link data from the disparate sales and marketing data stores, linking CRM, marketing, web site, ad network, and customer support information for a unified view of marketing ROI and customer LTV. It also delivers unparalleled performance insights about all revenue-generating efforts, including demand gen, inboundmarketing, account-based marketing, and outbound sales. Bizible helps marketers at more than 300 companies worldwide discover their customer journey, lead transformation, and power growth. In the first release, Bizible has partnered with Salesforce.com to create an integrated marketing analytics platform that allows you to close the loop between online marketing and revenue. | $2.2M | Series A | Nov 26, 2012 |  |
| Finsphere | Finsphere was founded in 2007 on the simple, yet powerful vision that a mobile phone can be used as a proxy for an individual’s identity,--Mobile as Identity. A leader in mobile authentication services, Finsphere utilizes sophisticated analytic platforms and applications, protected by the U.S. and international patents, for non-intrusive,privacy-enhancing services to authenticate credit and debit card transactions in real-time. | $12.3M |  | Jan 05, 2012 |  |

10 of 14 investments shown.

## Co-investors
- [Founders' Co-op](https://shizune.co/investors/profile/founders-co-op) — VC Fund, 3 deals together
- [Trinity Ventures](https://shizune.co/investors/profile/trinity-ventures) — VC Fund, 3 deals together
- [Accel](https://shizune.co/investors/profile/accel) — VC Fund, 2 deals together
- [Investment Group of Santa Barbara](https://shizune.co/investors/profile/investment-group-of-santa-barbara) — VC Fund, 2 deals together
- [Jazz Venture Partners](https://shizune.co/investors/profile/jazz-venture-partners) — VC Fund, 2 deals together
- [MHS Capital](https://shizune.co/investors/profile/mhs-capital) — VC Fund, 2 deals together

## About Madrona

VC Fund · Seattle, United States

Madrona Venture Group is a Seattle-based venture capital firm. The firm prefers to invest in businesses that are involved in information technology, e-commerce, digital media, advertising, software, gaming, data, analytics, mobile, and infrastructure.

5 contacts available at Madrona.

| Name | Title | Profile |
| --- | --- | --- |
| Chris Picardo | Senior Associate | https://shizune.co/investors/profile/chris-picardo |
| Hope Cochran | Managing Director | https://shizune.co/investors/profile/hope-f-cochran |
| John Torrey | Venture Partner | https://shizune.co/investors/profile/john-torrey |
| Jon Turow | Partner | https://shizune.co/investors/profile/jon-turow |
| Len Jordan | Managing Director | https://shizune.co/investors/profile/len-jordan |

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- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund

## FAQ

### What does Len Jordan invest in?

Len Jordan invests primarily in Analytics, SaaS and Software startups, most often at Series A and Series B stage. Most of the 14 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Len Jordan last invest?

The most recent investment recorded for Len Jordan closed in Oct 2025. Shizune tracks 14 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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