# Latitude Investment Management

> Latitude Investment Management is a VC fund backing Automotive and E-Commerce. See 2 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: London, United Kingdom
- Total investments: 2
- Last investment: Nov 2021
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/latitude-investment-management-llp/
- Website: https://www.latitudeim.com/

Latitude Investment Management is a VC fund in London focused on Automotive and E-Commerce. Latitude Investment Management offers investors a straightforward and consistent investment experience. Investment solutions are increasingly complex and, while some of this complexity has merits, we believe the greatest ideas are often the simplest.

## Contacts

5 contacts available for Latitude Investment Management. Shizune tracks 1 team members at Latitude Investment Management. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/latitude-investment-management?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Automotive | 1 | 50% |
| E-Commerce | 1 | 50% |
| Marketplace | 1 | 50% |
| Consumer Reviews | 1 | 50% |
| Electric Vehicle | 1 | 50% |

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series B | 1 | 50% |
| Series C | 1 | 50% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Freddie Lait | Founder | 0 | https://shizune.co/investors/profile/freddie-lait-76cf |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Motorway | Motorway started in 2017 with a vision to build a better car market for everyone, harnessing the power of technology to deliver an amazing experience.We help everyone to quickly and easily sell their car for the best price from the comfort of home, using only a phone.Transparent and straightforward in all that we do, our smart tech matches ourcustomers’ cars with a nationwide network of verified dealers. This enables those dealers to buy vehicles direct from private sellers using our fully-online sales platform, with hundreds of cars successfully sold every day.Reducing time and effort on all sides, we help everyone get the right deal quickly. It all, just, works.With over 1m car owners using our site and apps every month, we've grown by over 100% year-on-year and the journey's just begun. | $190M | Series C | Nov 28, 2021 |  |
| Motorway | Motorway started in 2017 with a vision to build a better car market for everyone, harnessing the power of technology to deliver an amazing experience.We help everyone to quickly and easily sell their car for the best price from the comfort of home, using only a phone.Transparent and straightforward in all that we do, our smart tech matches ourcustomers’ cars with a nationwide network of verified dealers. This enables those dealers to buy vehicles direct from private sellers using our fully-online sales platform, with hundreds of cars successfully sold every day.Reducing time and effort on all sides, we help everyone get the right deal quickly. It all, just, works.With over 1m car owners using our site and apps every month, we've grown by over 100% year-on-year and the journey's just begun. | $67.7M | Series B | Jun 14, 2021 |  |

2 of 2 investments shown.

## Co-investors
- [Index Ventures](https://shizune.co/investors/profile/index-ventures) — VC Fund, 4 deals together
- [BMW i Ventures](https://shizune.co/investors/profile/bmw-ventures) — VC Fund, 2 deals together
- [Marchmont Ventures](https://shizune.co/investors/profile/marchmont-ventures) — VC Fund, 2 deals together
- [Unbound](https://shizune.co/investors/profile/unbound-bdd5) — VC Fund, 2 deals together
- [Founder Collective](https://shizune.co/investors/profile/founder-collective) — VC Fund, 1 deal together
- [ICONIQ Growth](https://shizune.co/investors/profile/iconiq-growth) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund
- [FJ Labs](https://shizune.co/investors/profile/fj-labs) — VC Fund

## FAQ

### What does Latitude Investment Management invest in?

Latitude Investment Management invests primarily in Automotive, E-Commerce and Marketplace startups, most often at Series B and Series C stage. Most of the 2 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Latitude Investment Management?

Public channels for Latitude Investment Management include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Latitude Investment Management?

The team at Latitude Investment Management includes Freddie Lait (Founder). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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