# Lars Hinrichs

> Lars Hinrichs is a Series A investor at Cinco Capital (Hamburg) backing Software and Apps. See 10 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Cinco Capital](https://shizune.co/investors/profile/cinco-capital)
- Location: Hamburg, Germany
- Total investments: 10
- Last investment: Mar 2022
- Lead investor: 30%
- Last updated: Aug 2026
- LinkedIn: http://de.linkedin.com/in/larshinrichs
- X (Twitter): http://twitter.com/larshinrichs
- Website: https://x.com/larshinrichs
- Facebook: https://www.facebook.com/Larshinrichs

Lars Hinrichs is a Series A investor at Cinco Capital in Hamburg focused on Software and Apps. Lars Hinrichs first logged onto the internet in 1989 with an acoustic coupler and hasn't logged off since. This early passion for all things digital kick-started his entrepreneurial streak that remains strong today.One of his first efforts, politik-digital.de, was an award-winning platform for politics and new media he launched at 22.Following that early success, his next venture, a respected new media consulting firm, went bust -- but not without first paying rich dividends in learning.Lars applied those learnings to his third major effort, XING, a highly successful business networking platform. As Founder and CEO, Lars oversaw its 2006 IPO, making XING the world's first Web 2.0 company to go public. He then successfully steered it for two years post IPO, beating all predicted indices and developing a regrettable taste for high calorie energy drinks. He also became active in investing in -- and helping secure funding for -- a wide range of tech startups, proving his instinct for great talent and game-changing ideas.When heâ's not working on his fourth (and most exciting) start-up yet, Lars can be found advising on the Global Leaders of World Economic Forum, the Young Global Leaders, and helping Germany with their digital strategy as part of the UNICEF council.He also looks back fondly on his ten days of official learning at Harvard Kennedy School - John F. Kennedy School of Government and his countless days of unofficial learning as an enthusiastic TEDster.And in those welcome moments when he is offline, Lars enjoys being regularly humbled and awed by his two wonderful children.

## Round sizes

| Stage | Round size |
| --- | --- |
| Series A | $10M–$38M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 4 | 40% |
| Apps | 3 | 30% |
| Mobile | 2 | 20% |
| E-Commerce | 2 | 20% |
| Enterprise Software | 2 | 20% |

28 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 3 | 30% |
| Series B | 2 | 20% |
| Seed | 1 | 10% |
| Angel | 1 | 10% |
| Series C | 1 | 10% |

7 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Germany | 7 | 70% |
| United States | 1 | 10% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Xempus AG | Xempus is a leading European pension & life insurance distribution platform. Its software-as-a-service offering allows life insurers, insurance agents, corporates, and employees to buy and manage pension & life insurance online. They benefit from seamless information flows, user-friendly customer journeys, as well as connectivity to allrelevant stakeholders on a single software-as-a-service platform. More than 250,000 corporates, more than 55,000 insurance agents, more than 200 sales organizations and 45 life insurers are on the Xempus platform. Xempus employs more than 170 people. Offices are in Munich (headquarters), Berlin and Saarbruecken. | $70M | Series D | Mar 10, 2022 |  |
| Planetly | Planetly is building the software to analyze, reduce and offset your carbon footprint. They believe in transparency & action to fight the climate crisis. Therefore we made it our mission to build the tools for the economy to step up to their responsibility! With our software you analyze the footprint of your organization based on your realdata, you find where you can reduce it in the most pragmatic way and you offset the rest. |  | Venture - Series Unknown | Apr 20, 2021 |  |
| Xempus AG | Xempus is a leading European pension & life insurance distribution platform. Its software-as-a-service offering allows life insurers, insurance agents, corporates, and employees to buy and manage pension & life insurance online. They benefit from seamless information flows, user-friendly customer journeys, as well as connectivity to allrelevant stakeholders on a single software-as-a-service platform. More than 250,000 corporates, more than 55,000 insurance agents, more than 200 sales organizations and 45 life insurers are on the Xempus platform. Xempus employs more than 170 people. Offices are in Munich (headquarters), Berlin and Saarbruecken. | $27M | Series C | Apr 06, 2020 |  |
| Enfore | EnFour is a business platform paired with a collection of versatile, easy to use apps that run on smartphones, tablets and personal computers. It was founded in 2009 by Marco Boerries. Enfour's solution creates a level playing field by giving small businesses instant access to the tools, capabilities insights normally only available to largercompanies. Their goal is to provide the majority of small businesses around the world with similar efficiencies and scale effects to those that large enterprises possess. They founded enfore to re-imagine how these businesses utilize technology and to enable them to stay competitive in a connected world. By combining innovative hardware, powerful and easy to use software as well as comprehensive services, enfore delivers an amazing solution to connect all business aspects. | $38M | Series A | Jun 27, 2013 |  |
| doo | doo is an event management platform. They believe, in a world where online marketing is overdosing individuals, face-to-face events are more important than ever. That is why, the focus of events must be on building and deepening relationships with your customers. Their utmost goal at doo is to manage your attendees through the entire attendeejourney and allow you to personally engage with the right attendees at the right time with the right content. Only then can you present a memorable and personalized event experience for all of your customers and prospects, whatever they may seek from the event. | $10M | Series A | Jun 17, 2012 |  |
| Intelligent Apps | In 2009 founders Niclaus Mewes and Sven Kuelper launched "mytaxi" - the first taxi app with a direct connection between passenger and driver. mytaxi has grown to the fastest growing taxi-app with more than 7 million downloads and 35.000 connected taxis. mytaxi is available in over 40 German cities as well as Washington, Madrid, Barcelona,Warsaw, Vienna, Graz, Salzburg and Zurich. Investors include T-Venture Holding GmbH (Deutsche Telekom AG), Daimler Mobility Services GmbH (Daimler AG), KfW, e42 GmbH and Lars Hinrichs (Cinco Capital GmbH).mytaxi brings a demand for quality to the taxi service for the first time. Every driver using mytaxi has the ability to become a contractor and build their own client base by consistently providing passengers with good service and earning high customer ratings. Through the given peer-to-peer connection between passenger and driver the whole ordering process becomes very transparent for both. The passenger can not only track the taxi’s arrival in the app but also see which driver is coming. For the driver the cost modell is very attractive as they only pay for a successfully completed trip.The aim of mytaxi is to drive the concept of urban mobility and to further strengthen its position as an international leader in this field. Accordingly to that mytaxi took over the app development services for Daimler Mobility Services GmbH (Daimler AG). | $11M | Series B | Jan 23, 2012 |  |
| FLIP4NEW | FLIP4NEW is an e-commerce service where customers can exchange their used and unwanted electronic gadgets into new gadgets, vouchers and cash. FLIP4NEW strives to improve the way consumers buy and sell gadgets and offers an entirely new shopping experience. It is focussed on the fast and seamless monetization of customers' gadgets. With afew clicks customers can calculate the trade-in value of their used gadgets and then have multiple possibilities to trade their value for new gadgets, vouchers or cash. Customers save a lot of money as only the differential amount between the price of the new gadget and the trade-in value of the used gadget is charged. On top they save a lot of time, as buying/selling is handled in one seamless transaction. | $329K | Seed | Sep 08, 2010 |  |
| Fab | Fab sells everyday design products online in the United States, Canada, and Australia. It offers various products in the categories of furniture, kitchen and dining, bed and bath, art, jewelry, and personal accessories, as well as home products. Bradford Shane Shellhammer, Deepa Shah, Jason Goldberg, Nishith Shah, and Sunil Khedar founded Fab inFebruary 2009, with its headquarters in New York City. Fab operates as a subsidiary of PCH International as of March 3, 2015. | $625K | Angel | Jan 28, 2010 |  |
| FREE NOW | FREE NOW (formerly mytaxi) is a leading mobility provider. FREE NOW currently operates in London, Brighton, Edinburgh, Manchester, Nottingham, Oxford, Reading, Derby and Leicester. With two requests every second, FREE NOW directly connects passengers and drivers with just two taps of the app.FREE NOW is part of the mobility joint venture betweenBMW and Daimler, formed in February 2019. In July 2016, mytaxi announced the merger with Hailo, the leading taxi app in the UK and Ireland - an important step towards becoming Europe's largest e-hailing app. |  | Series B |  |  |
| Xempus AG | Xempus is a leading European pension & life insurance distribution platform. Its software-as-a-service offering allows life insurers, insurance agents, corporates, and employees to buy and manage pension & life insurance online. They benefit from seamless information flows, user-friendly customer journeys, as well as connectivity to allrelevant stakeholders on a single software-as-a-service platform. More than 250,000 corporates, more than 55,000 insurance agents, more than 200 sales organizations and 45 life insurers are on the Xempus platform. Xempus employs more than 170 people. Offices are in Munich (headquarters), Berlin and Saarbruecken. |  | Series A |  |  |

10 of 10 investments shown.

## Co-investors
- [Goldman Sachs Asset Management](https://shizune.co/investors/profile/goldman-sachs-asset-management) — VC Fund, 2 deals together
- [HPE Growth](https://shizune.co/investors/profile/hpe-growth-capital) — VC Fund, 2 deals together
- [Deutsche Telekom Strategic Investments](https://shizune.co/investors/profile/t-venture) — VC Fund, 2 deals together
- [Allen & Company](https://shizune.co/investors/profile/allen-and-company) — VC Fund, 1 deal together
- [AME Cloud Ventures](https://shizune.co/investors/profile/ame-cloud-ventures) — VC Fund, 1 deal together
- [Armada Investment AG](https://shizune.co/investors/profile/armada-investment-group) — VC Fund, 1 deal together

## About Cinco Capital

VC Fund · Hamburg, Germany

Cinco Capital is an independent investment company which is headquartered in Hamburg, Germany.Cinco Capital is building a portfolio of holdings in private companies. Currently Cinco Capital holds investments in Europe and the U.S. in different industries such as technology, financial services, telecommunications, wholesale, marketing, media andothers.

1 contacts available at Cinco Capital.

| Name | Title | Profile |
| --- | --- | --- |
| Lars Hinrichs | Founder and CEO | https://shizune.co/investors/profile/lars-hinrichs |

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## FAQ

### What does Lars Hinrichs invest in?

Lars Hinrichs invests primarily in Software, Apps and Mobile startups, most often at Series A and Series B stage. Most of the 10 investments tracked by Shizune back companies in Germany. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Lars Hinrichs's check size?

Lars Hinrichs typically joins rounds of $10M–$38M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Lars Hinrichs participates in.

### When did Lars Hinrichs last invest?

The most recent investment recorded for Lars Hinrichs closed in Mar 2022. Shizune tracks 10 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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