# Larry Schnurmacher

> Larry Schnurmacher is a seed investor at Phyto Partners backing Advertising and Software. See 10 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Phyto Partners](https://shizune.co/investors/profile/phyto-partners)
- Location: Boca Raton, United States
- Total investments: 10
- Last investment: Sep 2022
- Lead investor: 10%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/larry-schnurmacher-managing-partner-b0228366

Larry Schnurmacher is a Managing Partner at Phyto Partners.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Advertising | 3 | 30% |
| Software | 2 | 20% |
| Digital Marketing | 2 | 20% |
| Affiliate Marketing | 2 | 20% |
| Business Intelligence | 2 | 20% |

22 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 5 | 50% |
| Pre-Seed | 1 | 10% |
| Series C | 1 | 10% |
| Funding Round | 1 | 10% |
| Debt Financing | 1 | 10% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 5 | 50% |
| Canada | 1 | 10% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| HealingMaps | Healing Maps provides education and information about psychedelic-assisted therapies related to Ketamine and beyond. It features in-depth articles related to medical psychedelics, as well as a directory to find the nearest clinics. Founded in 2020, Healing Maps is based in Miami, Florida, United States. | $1M | Seed | Sep 15, 2022 |  |
| Muse | Muse has developed brainwave-controlled computing technology and applications that converts brainwaves into digital signals. They have created a hardware and software platform technology that converts brainwaves into digital signals that are fed into a computer. InteraXon then provides consumers with applications that use these brainwaves toperform activities such as meditation, gaming, ADHD assistance, and many others to come.The company was founded in 2007 and is headquartered in Toronto, Ontario. | $9.5M | Series C | Aug 11, 2022 |  |
| Rev Ventures | RVG is a portfolio of digital companies that brings together brands and people to solve life's challenges. Our growing portfolio of web technologies, digital properties and partnerships allow us to drive performance for our partners and quality buying experience for consumers. Our wholly-owned subsidiary and flagship company RevOffers is anadvertising network connects brands with publishers who are looking to generate advertising revenue. | $1.3M | Debt Financing | Nov 17, 2021 |  |
| Katalys | Katalys is a partnership marketing technology platform that provides Brands and Publishers with a better way to generate revenue in the performance marketing channel. Formed out of the recent merger between RevOffers, a ‘cookieless’ graph attribution technology, and the embedded commerce innovation of 1o.io, Katalys is set on a course to disruptthe digital marketing landscape.Katalys' disruptive innovation in the performance marketing space is an embedded commerce technology that allows consumers to transact at any point of product discovery. This includes the ability to complete an eCommerce transaction inside a display advertisement, in-app, in-video, blog post, social media platforms, and even inside a VR/AR environment. | $2M |  | Nov 17, 2021 |  |
| Katalys | Katalys is a partnership marketing technology platform that provides Brands and Publishers with a better way to generate revenue in the performance marketing channel. Formed out of the recent merger between RevOffers, a ‘cookieless’ graph attribution technology, and the embedded commerce innovation of 1o.io, Katalys is set on a course to disruptthe digital marketing landscape.Katalys' disruptive innovation in the performance marketing space is an embedded commerce technology that allows consumers to transact at any point of product discovery. This includes the ability to complete an eCommerce transaction inside a display advertisement, in-app, in-video, blog post, social media platforms, and even inside a VR/AR environment. | $2M | Pre-Seed | Nov 17, 2021 |  |
| Rev Ventures | RVG is a portfolio of digital companies that brings together brands and people to solve life's challenges. Our growing portfolio of web technologies, digital properties and partnerships allow us to drive performance for our partners and quality buying experience for consumers. Our wholly-owned subsidiary and flagship company RevOffers is anadvertising network connects brands with publishers who are looking to generate advertising revenue. | $1M | Seed | Mar 03, 2021 |  |
| Rev Ventures Group | Rev Ventures brings over 20 years of branding, communications, planning, media optimization, and revenue operations experience to the table. Rev Ventures Group, is a technology driven performance marketing ecosystem. RevOffers, is a wholly-owned subsidiary and flagship company of Rev Ventures Group. RevOffers is an advertising network that connectsbrands with publishers who are looking to generate advertising revenue. | $1M | Seed | Mar 03, 2021 |  |
| Katalys | Katalys is a partnership marketing technology platform that provides Brands and Publishers with a better way to generate revenue in the performance marketing channel. Formed out of the recent merger between RevOffers, a ‘cookieless’ graph attribution technology, and the embedded commerce innovation of 1o.io, Katalys is set on a course to disruptthe digital marketing landscape.Katalys' disruptive innovation in the performance marketing space is an embedded commerce technology that allows consumers to transact at any point of product discovery. This includes the ability to complete an eCommerce transaction inside a display advertisement, in-app, in-video, blog post, social media platforms, and even inside a VR/AR environment. | $1M | Seed | Mar 03, 2021 |  |
| Katalys | Katalys is a partnership marketing technology platform that provides Brands and Publishers with a better way to generate revenue in the performance marketing channel. Formed out of the recent merger between RevOffers, a ‘cookieless’ graph attribution technology, and the embedded commerce innovation of 1o.io, Katalys is set on a course to disruptthe digital marketing landscape.Katalys' disruptive innovation in the performance marketing space is an embedded commerce technology that allows consumers to transact at any point of product discovery. This includes the ability to complete an eCommerce transaction inside a display advertisement, in-app, in-video, blog post, social media platforms, and even inside a VR/AR environment. | $1M | Pre-Seed | Mar 03, 2021 |  |
| Grownetics | Grownetics offers integrated software and hardware tools for optimized cultivation. Their tools empower growers, farmers, and botanists to cultivate food and medicine while saving time and reducing risk. The community-based grow optimization platform leverages hardware sensing and automation tools to make growing your plants easier than ever whilesharing tips and tricks to better yields for measurable improvement.Grownetics combines software, hardware, and machine learning to offer a complete solution for managing and optimizing controlled environment agriculture. It was founded in 2015 and is headquartered in Boulder, Colorado, United States. |  | Seed | Jan 11, 2016 |  |

10 of 10 investments shown.

## Co-investors
- [KEY Investment Partners](https://shizune.co/investors/profile/key-investment-partners) — VC Fund, 7 deals together
- [Alabaster](https://shizune.co/investors/profile/alabaster) — VC Fund, 1 deal together
- [Ambria Capital](https://shizune.co/investors/profile/ambria-capital) — VC Fund, 1 deal together
- [BDC Capital Corporation](https://shizune.co/investors/profile/bdc-capital-corporation) — VC Fund, 1 deal together
- [Caruso Ventures](https://shizune.co/investors/profile/caruso-ventures) — VC Fund, 1 deal together
- [Export Development Canada](https://shizune.co/investors/profile/export-development-canada) — VC Fund, 1 deal together

## About Phyto Partners

VC Fund · Boca Raton, United States

Phyto Partners is playing a vital role in the Cannabis industry by providing capital to entrepreneurs and operating businesses that do not have access to traditional funding resources. Phyto Partners will bring to bear its broad network of experienced business executives, financial experts, analysts, and advisors to assist portfolio companies withfinancing needs, operations and execution. Our portfolio companies along with our partners will synergistically help to accelerate successful execution strategies in all areas of the Cannabis industry.

2 contacts available at Phyto Partners.

| Name | Title | Profile |
| --- | --- | --- |
| Brett Finkelstein | Managing Director | https://shizune.co/investors/profile/brett-finkelstein |
| Larry Schnurmacher | Managing Partner | https://shizune.co/investors/profile/larry-schnurmacher |

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## FAQ

### What does Larry Schnurmacher invest in?

Larry Schnurmacher invests primarily in Advertising, Software and Digital Marketing startups, most often at Seed and Pre-Seed stage. Most of the 10 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Larry Schnurmacher last invest?

The most recent investment recorded for Larry Schnurmacher closed in Sep 2022. Shizune tracks 10 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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