Keshav Bansal
New Delhi, India
Marketing Head, Keshav is responsible for planning, development and implementation of all of the marketing strategies of the organization. In his role, he continues to ensure articulation of organization’s desired image and position that further enhance the brand with both internal and external constituencies. Keshav has been honored with'Young Entrepreneur of the Year 2013' award by NCN Magazine for enhancing the brand image of Intex with his persistence dynamism and entrepreneurial streak. Armed with business degrees from prestigious institutes like Manchester Business School and Bradford University, Keshav applies his insights, experience and expertise to the cause of carrying the Intex vision forward and strengthening its legacy as a key consumer technology player that empowers the youth. Keshav has driven various strategic and product-level go-to-market strategies, including many 360-degree marketing campaigns that have involved collaborations with Bollywood doyen Farhan Akhtar and superstars of South Indian film industry, Sudeep and Anushka Shetty. An innovative and young individual, Keshav’s believes in a 360 degree approach to marketing that involves campaigns based on integrated offline and digital strategies. He has been pivotal in driving a stronger research based culture in the organization, where market research and consumer insights have become an integral part of company’s rollout of innovative product offerings. An advocate of physical fitness, Keshav is a state level squash player. He also enjoys swimming and adventure sports like skydiving. Keshav believes that his passion towards fitness helps him operate at his best level at all times.
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