# Kenny Dichter

> Kenny Dichter is a seed investor at Wheels Up (New York) backing Apps and Sports. See 3 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Wheels Up](https://shizune.co/investors/profile/wheels-up)
- Location: New York, United States
- Total investments: 3
- Last investment: Sep 2017
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/pub/kenny-dichter/53/81a/896
- X (Twitter): https://twitter.com/KennyDichter

Kenny Dichter is a seed investor at Wheels Up in New York focused on Apps and Sports. Kenny Dichter is Founder and CEO of Wheels Up, a revolutionary membership-based private aviation company that eliminates fixed costs and provides unparalleled flexibility. Wheels Up will commence full-service flight operations October 2013, appealing to new entrants as well as to individuals and corporations currently flying privately.Previously, Dichter Founded Marquis Jet in 2001 and introduced the first-ever fractional jet card program, which revitalized and democratized the private aviation industry. Led by Dichter, Marquis Jet generated over $4 billion in revenue, culminating in its sale to Warren Buffet’s Berkshire Hathaway’s Net Jets in 2010. At that time, Dichter was named Vice Chairman of Net Jets. Dichter’s role enabled him to build lasting relationships with CEOs,entrepreneurs, celebrities, athletes and tastemakers around the globe.An entrepreneur at heart, with a sociology major from the University of Wisconsin, Dichter is a self-proclaimed “man of the people.” Since his youth, he has been known for being a trend spotter and trendsetter, and has always had an innate knack for branding, marketing, public relations and advertising. Dichter’s successes prove that he can apply these skills to a variety of industries.As always, Dichter has his eye on early-stage businesses where he sees potential for hyper growth. He has an active role and has invested in Juice Press, a Manhattan-based, multi-location, grab-and-go organic, raw food and juice company; SportYapper, a global communications platform for talking sports; CYC, the first indoor cycling studio aimed at college students and young professionals at universities across the country; and Cirrus, a fitnesscompany that customizes premium exercise equipment.In 2010, Dichter co-founded Tequila Avion, an ultra-premium brand that in 30 months has positioned itself, through branding and distribution, as an emerging leader in its category. Paris-based Pernod Ricard, the world’s second largest premium wine and spirits company, purchased a minority stake in Tequila Avion in 2011, and has the worldwide distribution rights.In 2004, Dichter Founded MGX Lab, an independent, full-service, digital media, brand strategy, and business development company that serves as a think tank for companies such as Disney, Bayer, Patch, cambio.com and Muhammad Ali Enterprises.Dichter is also Founder and Chairman of Tour GCX Partners, Inc., a golf membership program providing cliententertainment solutions to corporations and individuals, through access to private country clubs.In 1996, Dichter co-founded Alphabet City, a sports marketing and music company, which was acquired by Robert FX Sillerman’s SFX Entertainment in 1998.Dichter is a regular guest on CNBC’s “Squawk Box,” and sought by media outlets for his perspectives on the aviation industry, consumer brands, and the luxury goods and services sector.Dichter co-founded Action America, along with AOL Chairman and CEO Tim Armstrong, to unite and activate Americans everywhere to turn the events of 9/11 into positive action. He also chairs the Council of Advocates at New York’s Mount Sinai Hospital for Dr. Ken Davis, Mount Sinai’s Chairman and CEO, and sits on the Board of the Jack Martin Fund, which currently works with the hospital’s cutting-edge pediatric oncology department. Also,Dichter is a major supporter of his alma mater, University of Wisconsin-Madison.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $500k–$1.4M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Apps | 1 | 33% |
| Sports | 1 | 33% |
| Internet | 1 | 33% |
| Celebrity | 1 | 33% |
| Lifestyle | 1 | 33% |

11 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 67% |
| Series A | 1 | 33% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| TraceMe | TraceMe puts you on the inside track with your favorite artists, athletes, and entertainers. | $9M | Series A | Sep 10, 2017 |  |
| SpotTrot | SpotTrot is a fully customizable, mobile commerce platform that allows you to dramatically increase your mobile revenue quickly and easily. With minimal work required from your IT department, SpotTrot allows you to transform your existing e-commerce site into a fully optimized shopping experience that will impact your bottom line immediately.The SpotTrot technology platform powers the fan-based mobile commerce experience for many of the world’s most-recognized musicians, sports organizations, and entertainment brands, including Dave Matthews Band, Lady Gaga, Tim McGraw, The Rolling Stones, Tiger Woods, University of Virginia Athletics, Jeff Gordon Racing, Sesame Street, Yo Gabba Gabba, and many others. | $500K | Seed | Apr 07, 2015 |  |
| Eleven James | Eleven James is a membership brand that is introducing a modern luxury experience. Through a subscription model, the company lets members select and wear the world’s most beautiful timepieces for a few months at a time, allowing them to discover, explore, and play in a world of luxury that has been restricted by the burdens of commitment andownership. The company has pioneered a first-of-its-kind consignment channel for this asset class, creating a unique supply that reflects a diversity and depth of luxury timepieces unmatched and untapped by traditional wholesalers and retailers. | $1.4M | Seed | Dec 03, 2013 |  |

3 of 3 investments shown.

## Co-investors
- [Madrona](https://shizune.co/investors/profile/madrona-venture-group) — VC Fund, 1 deal together
- [Rosecliff Ventures](https://shizune.co/investors/profile/rosecliff-ventures) — VC Fund, 1 deal together
- [WGI Group](https://shizune.co/investors/profile/wgi-group) — VC Fund, 1 deal together

## About Wheels Up

VC Fund · New York, United States

Wheels Up is a membership-based private aviation company that focuses on reducing the upfront cost to fly privately, providing flexibility, service, and safety. Its mobile app enables members to book flights, manage their accounts, and participate in ride-share opportunities. Its members also have given access to the Wheels Down program.

5 contacts available at Wheels Up.

| Name | Title | Profile |
| --- | --- | --- |
| Bill Allard | Co-Founder | https://shizune.co/investors/profile/bill-allard |
| Dan Crowe | CIO & EVP - Digital | https://shizune.co/investors/profile/dan-crowe |
| Eric Jacobs | Chief Financial Officer | https://shizune.co/investors/profile/eric-jacobs-6744 |
| Gary Spitalnik | Co-Founder and Executive Vice President | https://shizune.co/investors/profile/gary-spitalnik |
| John Colucci | Executive Vice President- Founding Partner & President Wheels Up Europe | https://shizune.co/investors/profile/john-colucci-9777 |

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## FAQ

### What does Kenny Dichter invest in?

Kenny Dichter invests primarily in Apps, Sports and Internet startups, most often at Seed and Series A stage. Most of the 3 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Kenny Dichter's check size?

Kenny Dichter typically joins rounds of $500k–$1.4M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Kenny Dichter participates in.

### When did Kenny Dichter last invest?

The most recent investment recorded for Kenny Dichter closed in Sep 2017. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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