# Kendu Partners Company

> Kendu Partners Company is a VC fund backing Coupons, Big Data and Software. See 1 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Total investments: 1
- Last investment: Jan 2013
- Lead investor: 0%
- Last updated: Aug 2026
- Website: https://www.engmannoptions.com/

Kendu Partners Company is a VC fund focused on Coupons and Big Data. Investment Company

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Coupons | 1 | 100% |
| Big Data | 1 | 100% |
| Software | 1 | 100% |
| Analytics | 1 | 100% |
| Real Time | 1 | 100% |

7 industries tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Fanplayr | Fanplayr is an innovative SaaS company which provides a service to ecommerce, travel, and other web sites, enabling:• Tracking & analytics of all user site behavior • On-site real-time targeting and retargeting of users with personalized messages & offers – to increase engagement, conversion and revenueAt a time when the retailsector is undergoing a profound structural shift from physical to digital, and when the shuttering of US stores by national retailers is on a record pace and is expected to exceed 10,000 stores in 2017, there is a significant opportunity in online retail ecommerce. However, Amazon alone accounted for 53% of the US retail ecommerce growth in 2016, and that trend is expected to continue in 2017. Amazon’s R&D in 2016 was $13.3B, more than Alphabet, Intel, Microsoft or Apple – so how can retailers compete?Fanplayr enables brands & retailers to compete:• To use data to sell more like Amazon• To avoid being commoditized on price• To retain control of customer relationshipsFanplayr provides 1-to-1 personalized real time targeting of site visitors, based on user behavior and aggregate data, resulting in higher online revenues. Fanplayr uses the digital body language of site visitors, and other data, to allow sites to:1. Analyze: Act on real-time customer insights, and aggregate data2. Segment: Target the right audience with the leading multi-variate segmentation engine3. Messaging: Build targeted personalized content & offers using Fanplayr’s Creative Editor4. Optimize: Integrated in depth testing capabilities to ensure campaigns run at maximum potential Fanplayr is capitalizing on this dislocation in the ecommerce landscape with consistent annual growth metrics of 150%+ CAGR, and that growth is accelerating. Fanplayr is headquartered in Palo Alto with offices in Milan, Tokyo, Mumbai, Buenos Aires and Marseille. | $2M | Seed | Jan 16, 2013 |  |

1 of 1 investments shown.

## Co-investors
- Cawsey Superannuation Fund Pty Ltd — VC Fund, 1 deal together
- [Denali Venture Partners](https://shizune.co/investors/profile/denali-venture-partners) — VC Fund, 1 deal together
- [Saniel Ventures](https://shizune.co/investors/profile/saniel-ventures) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Kendu Partners Company invest in?

Kendu Partners Company invests primarily in Coupons, Big Data and Software startups, most often at Seed stage. Most of the 1 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Kendu Partners Company last invest?

The most recent investment recorded for Kendu Partners Company closed in Jan 2013. Shizune tracks 1 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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