# Keith Willey

> Keith Willey is a seed investor at University College London (UCL) backing Software and Gaming. See 9 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [University College London (UCL)](https://shizune.co/investors/profile/university-college-london-ucl)
- Location: London, United Kingdom
- Total investments: 9
- Last investment: Feb 2024
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/keithwilleylbs
- X (Twitter): https://twitter.com/keithwilley
- Website: https://x.com/keithwilley

Keith Willey is a seed investor at University College London (UCL) in London focused on Software and Gaming. Keith is an associate professor of strategic and international management and entrepreneurship at London Business School as well as a senior lecturer at University College London. He also holds various non-executive directorships and advisory roles. His career has spanned academia, consulting, investing and hands-on operational roles withinindustry and the venture capital world.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.4M–$5.7M |
| Angel | $446k–$1.3M |
| Pre-Seed | $721k–$2.2M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 4 | 44% |
| Gaming | 2 | 22% |
| Real Estate | 2 | 22% |
| Artificial Intelligence | 2 | 22% |
| Media and Entertainment | 2 | 22% |

35 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 5 | 56% |
| Angel | 2 | 22% |
| Pre-Seed | 2 | 22% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United Kingdom | 7 | 78% |
| Spain | 1 | 11% |
| Portugal | 1 | 11% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Connected | Connected is a startup that offers affordable connecting humans, unleashing a new wave of IoT-based business models and contributing to bridge the digital gap. | $2.2M | Pre-Seed | Feb 20, 2024 |  |
| 5Mins | 5Mins s a gamified learning platform designed to help employees improve their skills .It curates short-form video content from leading creators around the world and makes it available to teams and businesses via adaptive and gamified learning engine. | $5.7M | Seed | Nov 07, 2022 |  |
| NumberEight | NumberEight is a global leader in privacy-first data solutions. Our ID-less technology specializes in transforming untapped signals into actionable audience insights with advanced AI to power omnichannel curation and targeting. | $721K | Pre-Seed | Sep 14, 2018 |  |
| Arthur Online | Arthur is an award-winning cloud-based property management software that gives property managers an unprecedented level of control through a suite of apps and an online portal. Arthur Online brings property managers, agents, tenants, owners and contractors together on one platform giving users access to the very best online tools in one seamlesslyintegrated bundle.Arthur maximises efficiencies at every stage of the tenancy journey, from finding and on-boarding tenants, to managing the property during the rental period and much more. Features include financial management, workflow management, document management and communication. Arthur provides a comprehensive end-to-end solution, saving countless hours for its clients daily.Capabilities of the platform include financial management, workflow management, document management and communication. Arthur integrates with market-leading software such as Xero/QuickBooks accounting platforms, Arthur provides a comprehensive end-to-end solution for property management. | $1.4M | Seed | Sep 07, 2017 |  |
| Urban Roosters | Urban Roosters is the original rap streaming platform. The RAP unlike other types of music, has always had a competitive spirit. What they do in Urban Roosters is to bring this competitions to internet, letting our users compete with rappers all over the world, trespassing the physical as an entertainment platform for the rap lovers. |  | Seed | Aug 01, 2016 |  |
| Rise Art | Rise Art is the curated online gallery. We feature extraordinary art chosen by art experts from around the world. And we are changing the way people find and buy art, making it easy for everyone. From using Artificial Intelligence and consumer psychology to shape our personalized recommendations. To pioneering our try-before-you-by art rentaloffering that allows everyone to see work in situ. Rise Art makes buying great art simple risk-free and accessible. We’re the marketplace for great art | $1.3M | Angel | May 22, 2016 |  |
| Perkbox | Perkbox is a global benefits and rewards platform that helps companies care for, connect with and celebrate their employees, no matter where they are or what they want.Trusted by over 5000 businesses across 34 countries, we help keep employees happy, healthy and motivated. The Perkbox platform gives teams a wide range of perks and benefits, apersonalised recognition and reward tool carefully curated wellbeing content and an engaging way to showcase company culture.Our global app provides a seamless experience for everyone and is proven to save businesses time and money. With over 10 years’ expertise, we’re here to help you unleash the full potential of your business. | $446K | Angel | Apr 11, 2011 |  |
| Sensible Object | Sensible Object Makes games that combine beautiful things, custom hardware and digital apps into new kinds of play. |  | Seed |  |  |
| Synthace | Synthace is a digital experiment platform built for life science R&D teams to help them run more powerful experiments. It digitizes experiments from end to end: with minimal training, scientists can design and plan reproducible experiments, simulate them ahead of time, run them on their automation equipment, and automatically structure all oftheir experimental data and metadata in a single place. Controlled from a browser window and needing no code to operate, it makes experiments easier to run in the lab, increases the scientific value of experiments, and also makes it possible to run experiments that were previously thought impossible. | $1.7M | Seed |  |  |

9 of 9 investments shown.

## Co-investors
- [Redbus Ventures](https://shizune.co/investors/profile/redbus-group) — VC Fund, 2 deals together
- [7percent Ventures](https://shizune.co/investors/profile/7-percent) — VC Fund, 1 deal together
- [AI Seed](https://shizune.co/investors/profile/ai-seed-fund) — VC Fund, 1 deal together
- [AlbionVC](https://shizune.co/investors/profile/albion-vc) — VC Fund, 1 deal together
- [Amena Ventures](https://shizune.co/investors/profile/amena-ventures) — VC Fund, 1 deal together
- [Big Ban angels](https://shizune.co/investors/profile/big-ban-angels) — VC Fund, 1 deal together

## About University College London (UCL)

VC Fund · London, United Kingdom

UCL was established in 1826 to open up education in England for the first time to students of any race, class or religion. UCL was also the first university to welcome female students on equal terms with men. Academic excellence and conducting research that addresses real-world problems inform our ethos to this day.

5 contacts available at University College London (UCL).

| Name | Title | Profile |
| --- | --- | --- |
| Keith Willey | Faculty Department of Management Science and Innovation | https://shizune.co/investors/profile/keith-willey |
| Andrew Hudson-Smith | Director, Centre for Advanced Spatial Analysis | https://shizune.co/investors/profile/andrew-hudson-smith |
| Chris Mason | Professor of Cell & Gene Therapy | https://shizune.co/investors/profile/chris-mason-2 |
| Christian Nold | Researcher | https://shizune.co/investors/profile/christian-nold |
| Damian Crowther | Honorary Associate Professor | https://shizune.co/investors/profile/damian-crowther |

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## FAQ

### What does Keith Willey invest in?

Keith Willey invests primarily in Software, Gaming and Real Estate startups, most often at Seed and Angel stage. Most of the 9 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Keith Willey's check size?

Keith Willey typically joins rounds of $1.4M–$5.7M at Seed, $446k–$1.3M at Angel and $721k–$2.2M at Pre-Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Keith Willey participates in.

### When did Keith Willey last invest?

The most recent investment recorded for Keith Willey closed in Feb 2024. Shizune tracks 9 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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