# Keith Petri

> Keith Petri is a convertible note investor at Gambit Ventures backing Big Data and Analytics. See 1 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Gambit Ventures](https://shizune.co/investors/profile/gambit-ventures)
- Location: New City, United States
- Total investments: 1
- Last investment: Jan 2015
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/kpetri
- X (Twitter): http://twitter.com/keithepetri
- Website: http://www.keithpetri.com
- Facebook: http://www.facebook.com/keithepetri

Keith Petri is a convertible note investor at Gambit Ventures in New City focused on Big Data and Analytics. // Founder & CEO @ loc.kr// GP @ MeetGambit.comPreviously Head of Platform at SambaTV, CSO at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us& Founder/CEO of iGottaGuide (acquired by GetYourGuide). A dynamic product specialist experienced across emerging technology standards, the regulatory climate surrounding consumers’ digital privacy, and complex partnerships between advertising technology vendors. An accomplished executive with a passion for building business and challenging the status quo. 12+ years of experience defining business strategies, launching new ventures, and delivering operational impact, both as a co-founder and executive team leader post-acquisition.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Big Data | 1 | 100% |
| Analytics | 1 | 100% |
| Internet of Things | 1 | 100% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Measurence | Actionable data platform for the physical world. Our hardware-enabled data platform detects presence, location and activity of people within and around physical spaces. We use the hyperlocal data we collect to generate key insights on how to increase ROI of marketing investments for businesses that rely on physical locations: insurance companies,banks, automotive, retailers, outdoor media agencies and more. | $255K | Convertible Note | Jan 13, 2015 |  |

1 of 1 investments shown.

## Co-investors
- [Gambit Ventures](https://shizune.co/investors/profile/gambit-ventures) — VC Fund, 1 deal together
- [IMPACT Accelerator](https://shizune.co/investors/profile/impact) — VC Fund, 1 deal together

## About Gambit Ventures

VC Fund · New York, United States

Early stage fund providing strategic guidance to companies gathering unique data assets to be leveraged for varied commercial use cases

2 contacts available at Gambit Ventures.

| Name | Title | Profile |
| --- | --- | --- |
| Keith Petri | General Partner | https://shizune.co/investors/profile/keith-petri |
| Lev Ekster | General Partner | https://shizune.co/investors/profile/lev-ekster |

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### Similar stage
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## FAQ

### What does Keith Petri invest in?

Keith Petri invests primarily in Big Data, Analytics and Internet of Things startups, most often at Convertible Note stage. Most of the 1 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Keith Petri last invest?

The most recent investment recorded for Keith Petri closed in Jan 2015. Shizune tracks 1 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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