# Ake Lundén

> Ake Lundén is a seed investor in Stockholm backing SaaS, Software and Advertising. See 3 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Location: Stockholm, Sweden
- Total investments: 3
- Last investment: Jun 2022
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/ake-lunden-234131

Ake Lundén is a seed investor in Stockholm focused on SaaS and Software. Ake Lundén

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| SaaS | 1 | 33% |
| Software | 1 | 33% |
| Advertising | 1 | 33% |
| Gamification | 1 | 33% |
| Digital Media | 1 | 33% |

8 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 1 | 33% |
| Angel | 1 | 33% |
| Funding Round | 1 | 33% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Insert Coin | Insert Coin provides world-renowned expertise and a leading gamification platform that helps companies achieve digital growth by improving key metrics such as engagement, retention, and churn. With customers such as Storytel, Forza Football, and Raiffeisen Bank, we engage more than 10 million users globally. Insert Coin’s platform isresource-effective, quick to implement, and easy to manage for our clients. The power of AI combined with our science department guarantees scientifically proven and sustainable gamification that will improve your growth. | $4.6M | Seed | Jun 02, 2022 |  |
| Match2One | Match2One is a marketing company that specializes in making programmatic advertising intuitive and automated. It offers a self-serving programmatic advertising platform that enables its users to create smart online advertising campaigns in minutes by setting the campaign goals, flight dates, budget, and other metrics. The company’s technology usesintelligent machine learning algorithms to put the right ads in front of the right users, at the right time, in the right environment so that performance advertisers and brands improves ROI and revenue. It also provides marketing data and analytics to its users.Match2One was founded by Mikael Kreuger, Ted Sahlström and Michael Dewhirst in 2015. |  |  |  |  |
| Insert Coin | Insert Coin provides world-renowned expertise and a leading gamification platform that helps companies achieve digital growth by improving key metrics such as engagement, retention, and churn. With customers such as Storytel, Forza Football, and Raiffeisen Bank, we engage more than 10 million users globally. Insert Coin’s platform isresource-effective, quick to implement, and easy to manage for our clients. The power of AI combined with our science department guarantees scientifically proven and sustainable gamification that will improve your growth. |  | Angel |  |  |

3 of 3 investments shown.

## Co-investors
- [Fros Ventures](https://shizune.co/investors/profile/fros-ventures) — VC Fund, 1 deal together
- [Novobis](https://shizune.co/investors/profile/novobis) — VC Fund, 1 deal together

## Similar investors

### Similar industry
- [SOSV](https://shizune.co/investors/profile/sosv) — VC Fund
- [Animoca Brands](https://shizune.co/investors/profile/animoca-brands-corporation) — VC Fund
- [BITKRAFT Ventures](https://shizune.co/investors/profile/bitkraft-ventures) — VC Fund

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

### Similar country
- [Almi Invest](https://shizune.co/investors/profile/almi-invest) — VC Fund
- [Chalmers Ventures AB](https://shizune.co/investors/profile/chalmers-ventures) — VC Fund
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund

## Featured in investor lists
- [Gaming Angel Investors in Sweden](https://shizune.co/investors/gaming-angel-investors-sweden)

## FAQ

### What does Ake Lundén invest in?

Ake Lundén invests primarily in SaaS, Software and Advertising startups, most often at Seed and Angel stage. Most of the 3 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Ake Lundén last invest?

The most recent investment recorded for Ake Lundén closed in Jun 2022. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co