# Kareem El Sawy

> Kareem El Sawy is a Series C investor at Arrowroot Capital Management backing Software and SaaS. See 5 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Arrowroot Capital Management](https://shizune.co/investors/profile/arrowroot-capital-management)
- Location: Santa Monica, United States
- Total investments: 5
- Last investment: Jan 2022
- Lead investor: 100%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/kareem-el-sawy-2b741511/

Kareem El Sawy is a Series C investor at Arrowroot Capital Management in Santa Monica focused on Software and SaaS. Kareem is a founding Partner of Arrowroot Capital and is responsible for overseeing investment professionals & operating partners, qualifying deals, conducting due diligence, executing transactions, and monitoring portfolio companies.Prior to Arrowroot, Kareem was at OpenGate Capital in Los Angeles, a global private equity firm, where he wason the M&A team for North and Latin America. Prior to OpenGate, Kareem was at Redwood Capital Group, a merchant bank in Los Angeles, where he participated in principal and advisory transactions for middle market companies in technology, media and telecom. Kareem has also served at Dubai-based Abraaj Group, a global emerging markets private equity firm. Kareem currently sits on the board of Agilence, Embotics, ServiceAide, ICIX, and SocialChorus and also serves as a board observer for Zift Solutions.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 4 | 80% |
| SaaS | 3 | 60% |
| Compliance | 2 | 40% |
| Enterprise Software | 2 | 40% |
| Mobile | 1 | 20% |

19 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series C | 3 | 60% |
| Series D | 1 | 20% |
| Funding Round | 1 | 20% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Appvance.ai | Appvance.ai is the leader in AI-driven test generation, which is revolutionizing how software testing is performed. The company’s premier product is Appvance IQ, the world’s first AI-driven, unified test automation system. It helps enterprises improve the quality, performance and security of their applications, while transforming the efficiency andoutput of testing teams. Appvance.ai is headquartered in Sunnyvale, California, with offices in Costa Rica and India. Investors in the company include Javelin Ventures, Staenberg Ventures, Social Internet Fund, FundersClub, Three Bridges Ventures and HB Asset Management. | $13M | Series C | Jan 18, 2022 |  |
| Sourcepoint | Sourcepoint is the data privacy software company for the digital marketing ecosystem. We provide tools to protect consumer privacy, manage compliance and optimize revenue in a rapidly changing landscape. Founded by a team of digital advertising veterans, Sourcepoint has offices in New York, Berlin, London, and Paris. Learn more atwww.sourcepoint.com | $17M |  | Dec 15, 2020 |  |
| SocialChorus | Agility is the greatest advantage in the modern marketplace. Enterprises that can’t adapt quickly can’t win. So we’ve made it our mission to help companies act proactively and react rapidly to achieve their business goals.The SocialChorus FirstUp platform is the communications backbone of the enterprise, enabling organizations to reach everyemployee–from the front line to the C-suite—with targeted information at the right time, in the right place and in the right language. At the same time, it unifies the digital workplace, giving workers personalized access to all the systems, resources and applications they need to do their jobs. Employees get a simplified workflow that helps them be more productive, while companies get enterprise-wide analytics and valuable intelligence on their workforce. That’s why the world’s largest employers, like Amazon, Ford and ABInBev, choose SocialChorus to move their business forward. | $12.5M | Series C | May 29, 2018 |  |
| KeyedIn Solutions | Minneapolis, Minnesota-based KeyedIn Solutions™ was founded by veteran ERP industry executives to transform the traditional enterprise software systems market through a suite of integrated business applications delivered on a true SaaS platform and a consulting organization rich in business, industry and IT expertise.KeyedIn SaaS Solutionsreplace rigid, on-premise enterprise systems with more agile, feature-rich and cost-effective integrated business applications that scale to any size environment. With applications developed in .NET for its ubiquitous nature and deployed via the Cloud using a true SaaS model, integrated business applications from KeyedIn represent the next generation of enterprise systems for specialized vertical and micro-markets.The KeyedIn Consulting Group provides strategic and tactical consulting services around existing or planned systems, helping organizations achieve a strong return on their IT investment and realize a true business advantage in their market. Whether engaged independently, or in conjunction with the company’s leading-edge technology platform, the KeyedIn Consulting Group delivers results for a wide range of businesses and industry types worldwide.This winning combination of industry expertise and transformative technology has positioned KeyedIn Solutions for rapid growth. Customers look to KeyedIn Solutions for innovative, integrated business applications and results-driven consulting services delivered with integrity and a laser-focus on their needs. | $15M | Series C | May 08, 2018 |  |
| ICIX | Active Transparency. Brand Protection. Customer Trust.ICIX helps the retail industry’s leading companies collaborate across trading partner networks to achieve Active Transparency. Our solutions enable companies to safeguard consumers, protect their brand, and build trust - all while improving margins. More than 20,000 businesses activelyconnect on the ICIX network, including 3 of the top 10 U.S. retailers and the top 100 food suppliers. ICIX customers include Walmart, Nike, Target, Hanesbrands, US Foods, Diageo, Wakefern and Restoration Hardware. | $15.5M | Series D | Jan 11, 2017 |  |

5 of 5 investments shown.

## Co-investors
- [Javelin Venture Partners](https://shizune.co/investors/profile/javelin-venture-partners) — VC Fund, 1 deal together
- [TRI HoldCo](https://shizune.co/investors/profile/tri-holdco) — VC Fund, 1 deal together

## About Arrowroot Capital Management

VC Fund · Santa Monica, United States

Arrowroot Capital Management is a growth equity firm based in Santa Monica focused on growing, mature, and recurring revenue software businesses. We seek to partner with management to accelerate growth and help guide the company to its ultimate exit. Arrowroot targets equity investments in the range of $5 million to $25 million, and has theflexibility to pursue larger opportunities. Arrowroot's capital is typically deployed to achieve very distinct goals including, but not limited to:– Working capital and growth investment – Liquidity for founders and/or management – Liquidity for previous venture or angel investors – Acquisition capitalArrowroot’s capital is flexible, but investment characteristics generally include:– Minority or majority positions – Board representation – 2 to 4 year hold periods – Highly incentivized management teams; commonly via new option grants – Arrowroot seeks to optimize the investment amount in order to efficiently grow businesses and create healthy capital risk dynamics for founders, current management, and past investorsTarget Company Characteristics:– $5 million+ revenue run-rate – Strong recurring revenue growth rate – Proven, effective and efficient sales and marketing strategy – Mission-critical, B2B software that typically solves a pain-point in compliance, workflow, security, and/or optimization

5 contacts available at Arrowroot Capital Management.

| Name | Title | Profile |
| --- | --- | --- |
| Clem O'Donnell | Partner | https://shizune.co/investors/profile/clem-o-donnell |
| Cole Secor | Senior Associate | https://shizune.co/investors/profile/cole-secor |
| Kareem El Sawy | Founding General Partner | https://shizune.co/investors/profile/kareem-el-sawy |
| Kyle Horvath | Analyst | https://shizune.co/investors/profile/kyle-horvath |
| Matthew Safaii | Founder and Managing Partner | https://shizune.co/investors/profile/matthew-safaii |

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## FAQ

### What does Kareem El Sawy invest in?

Kareem El Sawy invests primarily in Software, SaaS and Compliance startups, most often at Series C and Series D stage. Most of the 5 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Kareem El Sawy last invest?

The most recent investment recorded for Kareem El Sawy closed in Jan 2022. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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