# John Sjolander

> John Sjolander is a seed investor at Newion (Stockholm) backing SaaS and Software. See 8 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Newion](https://shizune.co/investors/profile/newion-investments)
- Location: Stockholm, Sweden
- Total investments: 8
- Last investment: Oct 2023
- Lead investor: 63%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/johnsjolander
- X (Twitter): http://twitter.com/jsjo
- Website: https://x.com/jsjo
- Facebook: http://www.facebook.com/john.sjolander

John Sjolander is a seed investor at Newion in Stockholm focused on SaaS and Software. John Sjolander is the Partner at Newion. John attended IT-University of Göteborg.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| SaaS | 3 | 38% |
| Software | 3 | 38% |
| Advertising | 3 | 38% |
| Marketing | 2 | 25% |
| Gaming | 1 | 13% |

22 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 4 | 50% |
| Series A | 2 | 25% |
| Series B | 1 | 13% |
| Funding Round | 1 | 13% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Sweden | 4 | 50% |
| Denmark | 1 | 13% |
| Finland | 1 | 13% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Fast Travel Games | Fast Travel Games is a new game development studio located in Stockholm, Sweden, building virtual reality games. Founded by game development veterans with years behind us at studios like EA DICE, Rovio and Avalanche, we want to change the way you play. We're gamers by heart, and believe VR is the ultimate platform for deep, engrossing gameuniverses.Our mission is to build games where players are free to explore their surroundings, where they will experience rich narratives and interact with others in new and interesting ways. | $3.9M |  | Oct 10, 2023 |  |
| Ellie.ai | Ellie.ai is a product design and collaboration platform for data teams. It helps enterprises grasp their business needs and validate product ideas before committing to building complicated and costly data pipelines. Leading companies from Healthcare, and Telco, to Energy and IT, use Ellie to gather and understand their requirement fast and ensurethat the data initiatives bring tangible business value. The company is headquartered in Helsinki, Finland, and serves customers all over the world from Canada to New Zealand. | $2.7M | Seed | Aug 31, 2023 |  |
| Occtoo | Occtoo is an Experience Data Platform built to help digital teams at retailers and brands to build applications and digital experiences faster by turning enterprise data into experience data.With Occtoo digital teams can instantly access all their CX data from one place without any time-consuming and costly integrations. Match the right contentwith the right customer and create an API with a click to publish and collect data in real-time on all kinds of devices, touch points, and channels.This game-changing technology is already used by companies such as Cartier, Intersport, Fjällräven, and Filippa K. | $4.8M | Seed | Nov 23, 2022 |  |
| Passendo | Passendo is an international technology company specialized in Programmatic Email Advertising (PEA). Predominantly addressing publishers and advertisers, this start-up helps publishers to create new revenue streams and advertisers create brand awareness by transferring all advantages of modern advertising technology to the by far more targeted andsecure environment: the traditional email! | $2.6M | Seed | Dec 13, 2021 |  |
| Fast Travel Games | Fast Travel Games is a new game development studio located in Stockholm, Sweden, building virtual reality games. Founded by game development veterans with years behind us at studios like EA DICE, Rovio and Avalanche, we want to change the way you play. We're gamers by heart, and believe VR is the ultimate platform for deep, engrossing gameuniverses.Our mission is to build games where players are free to explore their surroundings, where they will experience rich narratives and interact with others in new and interesting ways. | $4M | Series B | Jul 01, 2021 |  |
| Camphouse | Mediatool is the all-in-one planning, execution, tracking and reporting tool for media and marketing campaigns. Increase productivity with streamlined delivery and better collaboration across all your marketing activities. Grow revenue with confidence, using real-time performance data to optimise investment.Hundreds of tangible benefits, onebetter way of working. Forget spreadsheets and get to know Mediatool. | $2.7M | Seed | Oct 15, 2020 |  |
| Adfenix | Adfenix collect & make sense of the world's real estate data. Adfenix platform estate agents are empowered to help consumers through the journey of buying a new home by offering quality advertising products and other related services with the click of a button. | $6M | Series A | Oct 24, 2017 |  |
| Fast Travel Games | Fast Travel Games is a new game development studio located in Stockholm, Sweden, building virtual reality games. Founded by game development veterans with years behind us at studios like EA DICE, Rovio and Avalanche, we want to change the way you play. We're gamers by heart, and believe VR is the ultimate platform for deep, engrossing gameuniverses.Our mission is to build games where players are free to explore their surroundings, where they will experience rich narratives and interact with others in new and interesting ways. | $2.1M | Series A | Sep 05, 2017 |  |

8 of 8 investments shown.

## Co-investors
- [Creades AB](https://shizune.co/investors/profile/creades-ab) — VC Fund, 3 deals together
- [Inbox Capital](https://shizune.co/investors/profile/inbox-capital) — VC Fund, 3 deals together
- [Brightly Ventures](https://shizune.co/investors/profile/brightly-ventures) — VC Fund, 2 deals together
- [42CAP](https://shizune.co/investors/profile/42cap) — VC Fund, 1 deal together
- [Almi Invest](https://shizune.co/investors/profile/almi-invest) — VC Fund, 1 deal together
- [Crowberry Capital](https://shizune.co/investors/profile/crowberry-capital) — VC Fund, 1 deal together

## About Newion

VC Fund · Amsterdam, The Netherlands

Newion is a venture capital firm focused on early-stage investments in B2B software companies. Its mission is to support entrepreneurs in building software companies into category leaders that create sustainable impact, and in doing so generate excellent returns to its investors.

5 contacts available at Newion.

| Name | Title | Profile |
| --- | --- | --- |
| John Sjolander | Partner | https://shizune.co/investors/profile/john-sjlander |
| Anna Tuinenburg | Office Manager | https://shizune.co/investors/profile/anna-tuinenburg |
| Erik Aeyelts Averink | Venture Partner | https://shizune.co/investors/profile/erik-aeyelts-averink |
| Frank Claassen | Partner | https://shizune.co/investors/profile/frank-claassen |
| Geert Zanting | Controller & Finance | https://shizune.co/investors/profile/geert-zanting |

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### Similar stage
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## FAQ

### What does John Sjolander invest in?

John Sjolander invests primarily in SaaS, Software and Advertising startups, most often at Seed and Series A stage. Most of the 8 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did John Sjolander last invest?

The most recent investment recorded for John Sjolander closed in Oct 2023. Shizune tracks 8 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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