# John Pestana

> John Pestana is a angel investor in Provo backing SaaS and Enterprise Software. See 6 investments, round sizes, portfolio and contact details. Updated Oct 2026.

- Type: Angel Investor
- Location: Provo, United States
- Total investments: 6
- Last investment: Mar 2021
- Lead investor: 0%
- Last updated: Oct 2026
- LinkedIn: https://www.linkedin.com/in/johnpestana/
- X (Twitter): https://twitter.com/jpestana?lang=en

John Pestana is a angel investor in Provo focused on SaaS and Enterprise Software. John Pestana is the co-founder and CEO at ObservePoint, the leader in marketing technology governance. John’s goal is to enable enterprises to focus less on manually verifying data for accuracy and more on strategic initiatives that help them increase revenue and improve customer experiences. He created ObservePoint to help companies achieve thisend by bringing insight, automation, and order to the chaos of data collection. Prior to co-founding ObservePoint, John co-founded Omniture, a web analytics software company based in Orem, Utah. John helped grow Omniture from a startup business to a large company with over 1,200 employees throughout the world. Omniture went public in 2006 and then sold to software giant Adobe in 2009 where it would become Adobe Analytics.

## Contacts

5 contacts available for John Pestana: work email, personal email, work phone, personal phone and socials. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-email/john-pestana?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| SaaS | 3 | 50% |
| Enterprise Software | 3 | 50% |
| Software | 2 | 33% |
| Information Technology | 2 | 33% |
| CRM | 1 | 17% |

17 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Angel | 4 | 67% |
| Seed | 1 | 17% |
| Pre-Seed | 1 | 17% |

## Investments

| Company | Description | Round size | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Cardagraph | Cardagraph is a software platform that predicts product delivery timelines using real data. They allow users to simulate adjustments to scope and resources and see potential outcomes in real time. |  | Pre-Seed | Mar 05, 2021 | https://www.cardagraph.com |
| Domo | Domo operates a cloud-based platform in the United States. Its platform digitally connects chief executive officer to the front-line employee with the people, data, and systems in an organization, giving them access to real-time data and insights, and allowing them to manage business from smartphones. Domo also offers a Programmatic RevenueSolution that brings complex data from ad servers and sell-side platforms into a set of cards and dashboards built on practices in the ad tech industry. Josh James founded Domo Technologies on October 2010, which became simply Domo in December 2011, with its headquarters in American Fork in Utah. | $10M | Angel | May 19, 2011 | http://www.domo.com |
| Icount.com | Icount is a SaaS provider of solutions to the political space aimed at increasing citizen participation at all levels of government. These solutions include interactive agendas for public meetings, polling engines, topical discussion boards, direct messages to elected officials, get-out-the-vote apps, and more. Through Icount's uniquevalidation process, users are connected directly with their elected officials at the local, state and national levels. Users can engage with their representatives on individual sites or through Icount's Citizen Portal. The Citizen Portal allows users to connect with all of their elected officials in one place, get an aggregated view of the social feeds, rss, videos and press releases from their elected officials, and connect with others to increase influence and improve political engagement. | $167.5K | Angel | Jan 01, 2011 | http://www.icount.com |
| IActionable | IActionable helps companies of all sizes increase employee productivity through gamification. We believe that with better, clearer feedback and distinct recognition we can help companies and employees better align their focus and efforts.We offer a white label gamification platform that can power loyalty, rewards, and recognition systems acrossdisparate systems. Using our platform, customers can drive very specific business goals using gamification techniques. No two companies are alike and so the system is highly customizable to reflect the vastly different approaches that customers may choose to take.We've also built Engage, the first turn-key gamification solution for Salesforce.com that can be used to drive adoption, compliance, and productivity within SFDC directly. |  | Angel | Oct 01, 2010 | http://IActionable.com |
| EnticeLabs | Founded by Josh Hall in 2007 in Provo, Utah, EnticeLabs utilizes and builds technology to empower HR departments to recruit top talent. TalentSeekr, the flagship product, is shifting the recruiting industry away from job boards that attract only active job seekers (20-30% of the market) towards strategic and targeted online advertising campaignsthat are able to dive deeply into the entire population of the web to find the most ideal candidates. TalentSeekr is an automated one-stop platform that uses targeted ads to engage active and passive job seekers in the websites and communities where they spend time. The ability to self-optimize using sophisticated analytics and principles of genetics provides dramatically better results and far lower costs than traditional recruiting methods. | $2M | Seed | Sep 25, 2009 | http://www.enticelabs.com |
| EnticeLabs | Founded by Josh Hall in 2007 in Provo, Utah, EnticeLabs utilizes and builds technology to empower HR departments to recruit top talent. TalentSeekr, the flagship product, is shifting the recruiting industry away from job boards that attract only active job seekers (20-30% of the market) towards strategic and targeted online advertising campaignsthat are able to dive deeply into the entire population of the web to find the most ideal candidates. TalentSeekr is an automated one-stop platform that uses targeted ads to engage active and passive job seekers in the websites and communities where they spend time. The ability to self-optimize using sophisticated analytics and principles of genetics provides dramatically better results and far lower costs than traditional recruiting methods. | $1.3M | Angel | Aug 01, 2007 | http://www.enticelabs.com |

6 of 6 investments shown.

## Co-investors
- [First Advantage](https://shizune.co/investors/profile/first-advantage) — VC Fund, 1 deal together
- [Hummer Winblad Venture Partners](https://shizune.co/investors/profile/hummer-winblad-venture-partners) — VC Fund, 1 deal together
- [Peak Capital Partners](https://shizune.co/investors/profile/peak-capital-partners) — VC Fund, 1 deal together
- [Utah Angels](https://shizune.co/investors/profile/utah-angels) — VC Fund, 1 deal together
- [WPP](https://shizune.co/investors/profile/wpp) — VC Fund, 1 deal together
- [Zetta Venture Partners](https://shizune.co/investors/profile/zetta-venture-partners) — VC Fund, 1 deal together

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## FAQ

### What does John Pestana invest in?

John Pestana invests primarily in SaaS, Enterprise Software and Software startups, most often at Angel and Seed stage. Most of the 6 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact John Pestana?

Public channels for John Pestana include LinkedIn and X (Twitter). For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### When did John Pestana last invest?

The most recent investment recorded for John Pestana closed in Mar 2021. Shizune tracks 6 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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