# John Lilly

> John Lilly is a startup investor at Lateral Capital Management (Sarasota). See 0 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Lateral Capital Management](https://shizune.co/investors/profile/lateral-capital-management)
- Location: Sarasota, United States
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/johnnlilly/

John Lilly is a startup investor at Lateral Capital Management in Sarasota. John Lilly is Managing Member of Lateral Capital Management, LLC. and it's associated funds. Lateral Capital invests in Early Stage companies with a finished product or service, at least one customer, patent protection, which will be of interest to a strategic buyer in 3-5 years and which contribute to the greater good. Over 15 years, LateralCapital funds have made 71 investments, with plans to become one of the industry's most successful investors. Lateral Capital V, LP is currently in formation.In his earlier Corporate life, Mr. Lilly has built more than 50 branded businesses in 25 countries over 27 years. He began his career at P&G in 1976 and was responsible at one time or another for almost all of that company’s laundry, paper, food and beverage brands. In 1997, Mr. Lilly left P&G to join The Pillsbury Company in Minneapolis, first as President of Pillsbury North America and then as CEO of Pillsbury Worldwide. Pillsbury was a $6.8B company with leading retail and food service businesses in 25 countries; sold to General Mills in 2002 for $10.5B (12.2X EBITDA) .After Pillsbury was sold, Mr. Lilly “changed careers,” to work full time as an investor/adviser. Through his consultancy, John Lilly Strategic Insights, LLC, he has provided investment sourcing, due diligence, and operating counsel to Calera Capital, TPG Capital, Goldman Sachs PIA, Centerbridge Partners, and Equity Group Investments. As a FINRA registered representative, he also worked with clients of Lehman Brothers, Duff, and Phelps, Morgan Joseph TriArtisan, LLC all in New York. JLSI also provides strategic planning counsel using the Five Questions│One Page® and One Page Strategic Plan® processes developed with two former P&G colleagues.

## About Lateral Capital Management

VC Fund · Sarasota, United States

Lateral Capital is an early-stage investment company that invests in technology companies to bring new products and services to the market.It invests in technology from health care to industrial products; from specialty B2B software to cancer vaccines. Before investing, the company makes sure that the company that they will be investing have acompleted product or service with compelling benefits, proprietary technology with issued or filed patents, logical strategic buyers who will want to buy the company, and business models which lead to cash flow breakeven while the company waits for a buyer.It was founded in 2003 in Sarasota, Florida.

1 contacts available at Lateral Capital Management.

| Name | Title | Profile |
| --- | --- | --- |
| John Lilly | Managing Member | https://shizune.co/investors/profile/john-lilly-b8b9 |

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