# John Hedberg

> John Hedberg is a private equity investor at Creades AB (Stockholm) backing EdTech and Mobile. See 8 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Creades AB](https://shizune.co/investors/profile/creades-ab)
- Location: Stockholm, Sweden
- Total investments: 8
- Last investment: Aug 2022
- Lead investor: 63%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/john-hedberg-72852233/

John Hedberg is a private equity investor at Creades AB in Stockholm focused on EdTech and Mobile. John Hedberg is the CEO of Creades AB. John Hedberg attended the Stockholm School of Economics.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| EdTech | 1 | 13% |
| Mobile | 1 | 13% |
| Coupons | 1 | 13% |
| Consumer | 1 | 13% |
| Shipping | 1 | 13% |

12 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Private Equity | 2 | 25% |
| Seed | 1 | 13% |
| Pre-Seed | 1 | 13% |
| Series C | 1 | 13% |
| Debt Financing | 1 | 13% |

7 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Sweden | 4 | 50% |
| United States | 1 | 13% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Findity | Findity is an expense management software designed for living. Manage all your expenses, milages and per diems in one place – fully compliant and automated. The app seamlessly works with your existing tools and cards, helping you take back time and do more with your day. Compatible Every business is built differently. From the accounting softwareand cards, to approval structures and supporting tools. That's why Findity is built around your business and not the other way around.Automated Say goodbye to scraps of paper, smudged receipts, and staplers. Findity puts your expense management on cruise control. Instant Findity instantly captures and distributes data, meaning lightning-fast payouts and full oversight of real-time transactions, putting an end to reimbursement delays.Compliant Out-of-the-box peace of mind, pre-built to conform with local regulations. Always up-to-date, always compliant.Control Stay in control. Findity allows for full traceability, business insights, and better understanding and optimisation of costs.White label partnership Our technology, your brand. We build your expense management solution. Add your company branding, and it's ready to go. | $10.1M | Private Equity | Aug 10, 2022 |  |
| Vad Vi Vet. | Founded in 2018, Vad Vi Vet started as a single Instagram account explaining how Sweden works before the general election. Today, it is the leading service for quickly improving your general knowledge of a variety of topics, by publishing fact-checked explanations on owned and operated digital platforms, with more than half a million weekly activeusers. | $253.5K | Pre-Seed | May 25, 2022 |  |
| Instabox | Instabox Express is a shipping service available in selected online stores. It ship your express delivery package to our lockers in Sweden, Norway and Denmark.Instabox handles logistics for e-commerce retailers, offering same-day delivery through its network of last-mile smart delivery lockers. The service reaches about six million Swedes,delivering from the likes of H&M, Ikea, and Lloyds. In a press release, the company claims its growth has more than tripled each year over the last few years. | $190M | Series C | Apr 21, 2022 |  |
| Instabox | Instabox Express is a shipping service available in selected online stores. It ship your express delivery package to our lockers in Sweden, Norway and Denmark.Instabox handles logistics for e-commerce retailers, offering same-day delivery through its network of last-mile smart delivery lockers. The service reaches about six million Swedes,delivering from the likes of H&M, Ikea, and Lloyds. In a press release, the company claims its growth has more than tripled each year over the last few years. | $25M | Debt Financing | Apr 08, 2020 |  |
| Instabox | Instabox Express is a shipping service available in selected online stores. It ship your express delivery package to our lockers in Sweden, Norway and Denmark.Instabox handles logistics for e-commerce retailers, offering same-day delivery through its network of last-mile smart delivery lockers. The service reaches about six million Swedes,delivering from the likes of H&M, Ikea, and Lloyds. In a press release, the company claims its growth has more than tripled each year over the last few years. | $5.4M | Venture - Series Unknown | Apr 08, 2020 |  |
| Instabox | Instabox Express is a shipping service available in selected online stores. It ship your express delivery package to our lockers in Sweden, Norway and Denmark.Instabox handles logistics for e-commerce retailers, offering same-day delivery through its network of last-mile smart delivery lockers. The service reaches about six million Swedes,delivering from the likes of H&M, Ikea, and Lloyds. In a press release, the company claims its growth has more than tripled each year over the last few years. | $9.8M | Secondary Market | Apr 08, 2020 |  |
| Hedvig | Hedvig is a new approach to insurance. It’s about freedom and being ok with your life, no matter what happens to you. We provide fair help everyone’s entitled to. | $3.5M | Seed | Sep 20, 2018 |  |
| KaChing! | KaChing! is a revolutionary mobile marketing platform that integrates seamlessly with almost any Point of Sale system to enable fast and secure redemption of mobile coupons. For CPG brands and grocery retailers, we are solving the age-old problems of coupon fraud and manual processing, and using rich datasets to enable targeting of the right couponto the right consumer at the right time. Best of all, KaChing! is free for retailers and requires no new hardware or modifications to POS software. Currently in private beta at select retail stores in the San Francisco Bay Area, KaChing! is launching in 2014 with several west coast supermarket chains. |  | Private Equity |  |  |

8 of 8 investments shown.

## Co-investors
- [CORDET](https://shizune.co/investors/profile/cordet) — VC Fund, 3 deals together
- [Nineyards Equity](https://shizune.co/investors/profile/nineyards-equity) — VC Fund, 2 deals together
- [Cherry Ventures](https://shizune.co/investors/profile/cherry-ventures) — VC Fund, 1 deal together
- [EQT Ventures](https://shizune.co/investors/profile/eqtventures) — VC Fund, 1 deal together
- [M2 Asset Management](https://shizune.co/investors/profile/m2-asset-management) — VC Fund, 1 deal together
- [Tacito](https://shizune.co/investors/profile/tacito) — VC Fund, 1 deal together

## About Creades AB

VC Fund · Stockholm, Sweden

Creades is an investment company investing in businesses that have the potential for revaluation and value creation. Creade's business concept is to provide a good risk-adjusted return to its shareholders by investing in businesses where Creades can act as an engaged owner, primarily in small and medium-listed and unlisted Swedish companies.The firm is a spin-off from Investment AB Öresund.

4 contacts available at Creades AB.

| Name | Title | Profile |
| --- | --- | --- |
| Erik Törnberg | Investment Director | https://shizune.co/investors/profile/erik-t%C3%B6rnberg |
| John Hedberg | CEO | https://shizune.co/investors/profile/john-hedberg-c242 |
| Christina Hilmersson | CFO | https://shizune.co/investors/profile/christina-hilmersson |
| Sven Hagströmer | Founder & Owner | https://shizune.co/investors/profile/sven-hagstrmer |

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## FAQ

### What does John Hedberg invest in?

John Hedberg invests primarily in EdTech, Mobile and Coupons startups, most often at Private Equity and Seed stage. Most of the 8 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did John Hedberg last invest?

The most recent investment recorded for John Hedberg closed in Aug 2022. Shizune tracks 8 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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