# Joel Peterson

> Joel Peterson is a seed investor backing Software and Recruiting. See 7 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: Angel Investor
- Location: Salt Lake City, United States
- Total investments: 7
- Last investment: May 2020
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/joelpetersongsb/
- X (Twitter): https://twitter.com/joelcpeterson
- Website: https://x.com/joelcpeterson
- Facebook: https://www.facebook.com/joelccpeterson

Joel Peterson is a seed investor in Salt Lake City focused on Software and Recruiting. Joel C. Peterson is based out of Salt Lake City, Utah and served as a Chairman of the Board at Packsize. Joel previously worked at JetBlue Airways as a chairman. Joel C. Peterson attended the Harvard Business School.

## Contacts

5 contacts available for Joel Peterson: work email, personal email, work phone, personal phone and socials. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-email/joel-peterson?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 3 | 43% |
| Recruiting | 2 | 29% |
| Film | 1 | 14% |
| Shoes | 1 | 14% |
| Video | 1 | 14% |

29 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 3 | 43% |
| Series A | 2 | 29% |
| Series C | 1 | 14% |
| Funding Round | 1 | 14% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 6 | 86% |
| United Kingdom | 1 | 14% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Workstream | Workstream is the leading HR, Payroll, and Hiring platform for the hourly workforce. Its smart technology streamlines HR tasks so franchise and business owners can move fast, reduce labor costs, and simplify operations—all in one place. 46 of the top 50 quick-service restaurant brands—including Burger King, Jimmy John’s, Taco Bell—rely onWorkstream to hire, retain, and pay their teams. Learn more at workstream.us. | $10M | Series A | May 07, 2020 |  |
| Run The World | Run The World is a digital platform that enables people to collaborate with and learn from others. Run The World will help people build their event through simple plug and play templates, enabling them to create an engaging online event for their attendees. Run the World enables professional organizations to organize more frequent meetings andengage more members, with little financial cost and time needed. They offer exciting formats and proprietary technology that enable your attendees to interact with speakers and socialize with each other in a fun and engaging way. | $4M | Seed | Feb 27, 2020 |  |
| Landis | Landis helps renters become homeowners. They allow their customers to select their dream home, rent it and purchase it anytime in the first twelve months. They also help customers build up their credit and down payment. Landis is also specializing in commercial, real estate technology, and residential. It also provides with a transparent and easyprocess to transition seamlessly from renting to owning. Landis was founded in 2018 and is headquartered in New York, NY, USA. | $2M | Seed | Oct 08, 2018 |  |
| BrightCrowd | BrightCrowd improves engagement among students and alumni through simple, digital community books. By focusing on more intimate networks, these books allow members of a specific class or group to share a bit about themselves and get a more personal view of their classmates. |  | Seed | Oct 11, 2016 |  |
| Bonobos | Bonobos is a clothing brand focused on delivering great fit, excellent customer experience, and a fun approach to menswear. Launched online in 2007 with its signature line of better-fitting men's pants, Bonobos is now the largest apparel brand ever built on the web in the United States. In 2011 Bonobos extended offline, launching BonobosGuideshops, e-commerce stores that deliver personalized, one-to-one service to those wanting to experience the brand in person. In 2012, Bonobos expanded its distribution partnering with Nordstrom, bringing Bonobos apparel into select doors nationwide and to Nordstrom.com. Across channels, Bonobos is focused on delivering a well-targeted brand promise: world-class fit, innovative shopping experience, and an energetic brand spirit. Bonobos was named “One of America’s Hottest Brands” by Advertising Age, “Best Men’s Pants” by New York Magazine, one of Inc. Magazine’s “20 Awesome Facebook Pages” and was awarded Crain’s “Best Places to Work in New York City” in 2011 and 2013. | $30M |  | Mar 13, 2013 |  |
| MUBI | MUBI is a global streaming service, production company and film distributor dedicated to elevating great cinema. MUBI creates, curates, acquires and champions visionary films, bringing them to audiences all over the world.MUBI is a place to discover ambitious films by visionary filmmakers. From iconic directors to emerging auteurs. All carefullychosen by MUBI’s curators. With MUBI GO, members in select countries can get a free ticket every week to see the best new films in cinemas. And Notebook explores all sides of cinema culture — both in print and online. Founded in 2007 by Efe Cakarel, MUBI is the biggest community of film lovers anywhere, with members across 190 different countries. MUBI acquired renowned sales agent and production company The Match Factory and Match Factory Productions in January 2022, and a majority stake in leading Benelux film distributor Cinéart in February 2024. | $2.4M | Series C | Jan 07, 2011 |  |
| Identified | Identified is a big data and analytics company that pioneered SYMAN, a technology that transforms social data from Facebook into professional intelligence for people and companies.Identified was founded in 2009 by Stanford University MBA students Adeyemi Ajao and Brendan Wallace, as a research project. Identified launched its beta product tothe public in September 2011 and attracted more than 10 million users. The company has raised $22.5 million in funding and currently has 40 employees, based in San Francisco's China Basin. | $1.5M | Series A | Jan 01, 2010 |  |

7 of 7 investments shown.

## Co-investors
- [Script Capital](https://shizune.co/investors/profile/122-west-ventures) — VC Fund, 1 deal together
- [Accel](https://shizune.co/investors/profile/accel) — VC Fund, 1 deal together
- [Aglaé Ventures](https://shizune.co/investors/profile/aglae-ventures) — VC Fund, 1 deal together
- [Andreessen Horowitz](https://shizune.co/investors/profile/andreessen-horowitz) — VC Fund, 1 deal together
- [Arrive](https://shizune.co/investors/profile/arrive-361a) — VC Fund, 1 deal together
- [Basis Set Ventures](https://shizune.co/investors/profile/basis-set-ventures) — VC Fund, 1 deal together

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## FAQ

### What does Joel Peterson invest in?

Joel Peterson invests primarily in Software, Recruiting and Film startups, most often at Seed and Series A stage. Most of the 7 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Joel Peterson?

Public channels for Joel Peterson include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### When did Joel Peterson last invest?

The most recent investment recorded for Joel Peterson closed in May 2020. Shizune tracks 7 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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