# Joel Ayala

> Joel Ayala is a seed investor at 10club (San Francisco) backing FinTech and Financial Services. See 24 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [10club](https://shizune.co/investors/profile/10club)
- Location: San Francisco, United States
- Total investments: 24
- Last investment: Oct 2024
- Lead investor: 33%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/pub/joel-ayala/69/b32/375

Joel Ayala is a seed investor at 10club in San Francisco focused on FinTech and Financial Services. Joel Ayala is the co-founder of Class 5 Global, a venture fund investing in the next generation of global entrepreneurs.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1M–$7.5M |
| Series A | $8M–$65M |
| Series B | $6M–$19M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| FinTech | 5 | 21% |
| Financial Services | 5 | 21% |
| Payments | 3 | 13% |
| Software | 3 | 13% |
| E-Commerce | 3 | 13% |

44 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 8 | 33% |
| Series A | 3 | 13% |
| Series B | 3 | 13% |
| Pre-Seed | 2 | 8% |
| Series C | 1 | 4% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 5 | 21% |
| United Arab Emirates | 3 | 13% |
| Brazil | 2 | 8% |
| India | 1 | 4% |
| Spain | 1 | 4% |

8 countries tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| invygo | Invygo is MENA's first & largest car subscription service creating accessible mobility options through an all-inclusive monthly subscription, all in a seamless app-based experience.For consumers: we provide them access to passenger cars without any financial burdens through a customizable month-to-month subscription through a mobile appFor Dealers: through our technology, they get access to a new business model that helps them generate revenue and reduce their depreciation and operational cost The company was founded in 2018 by Eslam Hussein and Pulkit Ganjoo in Dubai, UAE. | $8M | Series A | Oct 23, 2024 |  |
| Penny Software | Simple. Spending. Software.As above. But, more specifically, penny is a cloud-based Procure-To-Pay system. penny helps you digitize and manage your full procurement cycle from request to approval. Manage RFQs to vendors, compare quotations, send POs and even payment. penny was designed to make things easy and consolidate all of yourorganization’s spending needs into one intelligent system | $6.5M | Seed | Apr 15, 2024 |  |
| Penny Software | Simple. Spending. Software.As above. But, more specifically, penny is a cloud-based Procure-To-Pay system. penny helps you digitize and manage your full procurement cycle from request to approval. Manage RFQs to vendors, compare quotations, send POs and even payment. penny was designed to make things easy and consolidate all of yourorganization’s spending needs into one intelligent system | $5M | Seed | Jan 16, 2022 |  |
| Penny Software | Simple. Spending. Software.As above. But, more specifically, penny is a cloud-based Procure-To-Pay system. penny helps you digitize and manage your full procurement cycle from request to approval. Manage RFQs to vendors, compare quotations, send POs and even payment. penny was designed to make things easy and consolidate all of yourorganization’s spending needs into one intelligent system | $5M | Seed | Jan 16, 2022 |  |
| Tiko | Tiko buys houses and owns them, acting as a middleman in residential real estate transactions Speed is key – the customers get a preliminary offer within 24 hours. A transaction can be completed in 7 days Deployment of technology in all processes: Automated valuation, single backend for all cities and online sales Tiko is active in Madrid,Barcelona, Malaga and Sevilla | $65M | Series A | Jul 19, 2021 |  |
| 10club | 10club acquires small brands that sell their products on e-commerce platforms and scales those businesses.Great businesses are growing on the backs of e-commerce giants like Amazon, Flipkart, Nykaa, and more. They get their foundational years right but find it difficult to scale, and understand that competition is hard to curb. That's where10club steps in, allowing entrepreneurs to enjoy an exit and benefit from years of hard work | $40M | Seed | Jun 29, 2021 |  |
| Ziina | Ziina is a financial technology platform that offers digital payment and money transfer services for consumers, freelancers, and businesses in the UAE. Its services include peer-to-peer transfers, payment links, QR code payments, Tap to Pay functionality, digital wallets, and payment gateway tools for online businesses. | $7.5M | Seed | Jun 07, 2021 |  |
| Baraka | baraka is an investment app, founded in the UAE. It empowers people to become confident investors by providing educational content, digestible market news and in-depth stock analysis. Access to thousands of stocks and ETFs creates the freedom to explore new opportunities. baraka’s mission: to give everyone access to the markets, and empowereveryone to invest. It’s what they call: investing. empowered. | $1.1M | Pre-Seed | Mar 11, 2021 |  |
| Ziina | Ziina is a financial technology platform that offers digital payment and money transfer services for consumers, freelancers, and businesses in the UAE. Its services include peer-to-peer transfers, payment links, QR code payments, Tap to Pay functionality, digital wallets, and payment gateway tools for online businesses. |  | Seed | Jan 19, 2021 |  |
| Penny Software | Simple. Spending. Software.As above. But, more specifically, penny is a cloud-based Procure-To-Pay system. penny helps you digitize and manage your full procurement cycle from request to approval. Manage RFQs to vendors, compare quotations, send POs and even payment. penny was designed to make things easy and consolidate all of yourorganization’s spending needs into one intelligent system | $1.4M | Seed | Sep 21, 2020 |  |

10 of 24 investments shown.

## Co-investors
- [Wamda Capital](https://shizune.co/investors/profile/wamda) — VC Fund, 6 deals together
- [Outliers Venture Capital](https://shizune.co/investors/profile/outliers-venture-capital) — VC Fund, 4 deals together
- [500 Global](https://shizune.co/investors/profile/500-startups) — VC Fund, 3 deals together
- [FJ Labs](https://shizune.co/investors/profile/fj-labs) — VC Fund, 3 deals together
- [Gobi Partners](https://shizune.co/investors/profile/gobi-partners) — VC Fund, 3 deals together
- [Jabbar Internet Group](https://shizune.co/investors/profile/jabbar-internet-group) — VC Fund, 3 deals together

## About 10club

VC Fund · Bangalore, India

10club acquires small brands that sell their products on e-commerce platforms and scales those businesses.Great businesses are growing on the backs of e-commerce giants like Amazon, Flipkart, Nykaa, and more. They get their foundational years right but find it difficult to scale, and understand that competition is hard to curb. That's where10club steps in, allowing entrepreneurs to enjoy an exit and benefit from years of hard work

3 contacts available at 10club.

| Name | Title | Profile |
| --- | --- | --- |
| Joel Ayala | Chairman and Co-Founder | https://shizune.co/investors/profile/joel-ayala |
| Bhavna Suresh Chatambeth | Co-Founder & CEO | https://shizune.co/investors/profile/bhavna-suresh-chatambeth |
| Deepak Nair | Co-Founder | https://shizune.co/investors/profile/deepak-nair-4e27 |

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## FAQ

### What does Joel Ayala invest in?

Joel Ayala invests primarily in FinTech, Financial Services and Payments startups, most often at Seed and Series A stage. Most of the 24 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Joel Ayala's check size?

Joel Ayala typically joins rounds of $1M–$7.5M at Seed, $8M–$65M at Series A and $6M–$19M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Joel Ayala participates in.

### When did Joel Ayala last invest?

The most recent investment recorded for Joel Ayala closed in Oct 2024. Shizune tracks 24 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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